# Guides

> 138 straight-answer guides about websites, search and marketing for UK businesses. Each guide opens with a short answer you can quote.

- Source: https://nerdsharks.com/blog
- Publisher: Nerdsharks (Exeter, Devon, UK)
- Updated: 2026-09-27

## Website costs and pricing (21)

- [How our website pricing works, and why it is set up this way](https://nerdsharks.com/blog/how-our-website-pricing-works) - Nerdsharks websites are £299 to set up and £99/month on a 12 months plan, which comes to £1,487 in the first year, or £1,795 once and £49/month with no minimum term. (markdown: https://nerdsharks.com/blog/how-our-website-pricing-works.md)
- [Website maintenance costs in the UK: what you should pay each month](https://nerdsharks.com/blog/website-maintenance-cost-uk) - Website maintenance in the UK typically costs next to nothing if you do it yourself, £30–£150 a month for a small business care plan from a freelancer or studio, and £200–£1,000 or more a month for an agency retainer on a larger site. (markdown: https://nerdsharks.com/blog/website-maintenance-cost-uk.md)
- [Website hosting costs in the UK explained (and what you actually need)](https://nerdsharks.com/blog/website-hosting-cost-uk) - Website hosting in the UK costs roughly £3–£15 a month for basic shared hosting, £15–£50 a month for managed WordPress hosting, and £20–£100 or more a month for cloud or dedicated servers. (markdown: https://nerdsharks.com/blog/website-hosting-cost-uk.md)
- [How much does a domain name cost in the UK? (And who should own it)](https://nerdsharks.com/blog/how-much-does-a-domain-name-cost-uk) - A .co.uk or .uk domain name typically costs £5–£15 a year in the UK, and a .com around £10–£20 a year, depending on the registrar. (markdown: https://nerdsharks.com/blog/how-much-does-a-domain-name-cost-uk.md)
- [What should a web design quote include? A line-by-line checklist](https://nerdsharks.com/blog/what-should-a-web-design-quote-include) - A web design quote should state the number of pages, who writes the words, who supplies photos, what features are included, the design process and number of revisions, the launch timeline, who owns the domain and site, what hosting and maintenance cost afterwards, the contract length and exit terms, and the payment schedule. Anything not written down is not included. (markdown: https://nerdsharks.com/blog/what-should-a-web-design-quote-include.md)
- [12 red flags in a web design quote (and what to ask instead)](https://nerdsharks.com/blog/web-design-quote-red-flags) - The main red flags in a web design quote are a domain registered in the designer's name, no stated minimum term or exit terms, auto-renewal for another full year, vague phrases like 'SEO included' with no deliverables, guaranteed Google rankings, no mention of who writes the content, and running costs left off the quote. Each one is fixable if you ask before signing. (markdown: https://nerdsharks.com/blog/web-design-quote-red-flags.md)
- [How much does a website redesign cost in the UK?](https://nerdsharks.com/blog/website-redesign-cost-uk) - A website redesign in the UK typically costs £500–£2,000 for a visual refresh of a small site, £1,500–£6,000 for a full small business rebuild from a freelancer or studio, and £8,000–£30,000 or more for an agency redesign of a larger site. (markdown: https://nerdsharks.com/blog/website-redesign-cost-uk.md)
- [How much does an e-commerce website cost in the UK?](https://nerdsharks.com/blog/ecommerce-website-cost-uk) - An e-commerce website in the UK typically costs £500–£3,000 to set up on Shopify or WooCommerce with a freelancer's help, £3,000–£15,000 for a custom-designed small shop, and £20,000 or more for larger stores with integrations. (markdown: https://nerdsharks.com/blog/ecommerce-website-cost-uk.md)
- [Is a £500 website worth it? What you actually get for the money](https://nerdsharks.com/blog/is-a-500-pound-website-worth-it) - A £500 website can be worth it for a brand-new business that needs a simple online presence quickly, as long as you own the domain and understand what is left out. (markdown: https://nerdsharks.com/blog/is-a-500-pound-website-worth-it.md)
- [The true cost of a website over three years (with worked examples)](https://nerdsharks.com/blog/true-cost-of-a-website-over-three-years) - The true cost of a website is its total cost of ownership over about three years: the build price, plus 36 months of hosting and maintenance, plus domain and email renewals, plugin or app licences, paid changes, and the value of your own time. (markdown: https://nerdsharks.com/blog/true-cost-of-a-website-over-three-years.md)
- [How to budget for a business website (without guessing)](https://nerdsharks.com/blog/how-to-budget-for-a-website) - To budget for a business website, work out what one new customer is worth to you in profit, decide how many extra customers a year the site realistically needs to win, and set a three-year budget that those customers would pay for. (markdown: https://nerdsharks.com/blog/how-to-budget-for-a-website.md)
- [What you get at each website price point in the UK](https://nerdsharks.com/blog/website-price-points-explained) - In the UK, under £500 usually buys a DIY builder or a basic template site; £500–£1,500 a customised template from a freelancer; £1,500–£5,000 a custom-designed small business site, often with copywriting; £5,000–£15,000 a larger site from a studio or agency with more features; and £15,000 or more a complex site with integrations, a shop or multiple locations. (markdown: https://nerdsharks.com/blog/website-price-points-explained.md)
- [VAT on website design in the UK: what you pay and what you can claim back](https://nerdsharks.com/blog/vat-on-website-design-uk) - Website design in the UK is charged VAT at the standard rate of 20% if your designer is VAT-registered; designers below the £90,000 registration threshold do not charge VAT. (markdown: https://nerdsharks.com/blog/vat-on-website-design-uk.md)
- [How to pay for a website: finance options for UK small businesses](https://nerdsharks.com/blog/website-finance-options-uk) - UK small businesses can pay for a website upfront, in stages, through a monthly website plan, on a business credit card, with a business loan or overdraft, through the government-backed Start Up Loans scheme for new businesses, or with a leasing agreement. (markdown: https://nerdsharks.com/blog/website-finance-options-uk.md)
- [How much does a restaurant website cost in the UK?](https://nerdsharks.com/blog/restaurant-website-cost-uk) - A restaurant website in the UK typically costs £500–£2,500 for a simple menu-and-contact site, £2,000–£6,000 for a custom site with reservations built in or connected, and £5,000–£15,000 or more for online ordering, multiple venues or integrations. (markdown: https://nerdsharks.com/blog/restaurant-website-cost-uk.md)
- [How much does a salon website cost in the UK?](https://nerdsharks.com/blog/salon-website-cost-uk) - A salon website in the UK typically costs £300–£1,500 for a template site that links to your booking software, £1,500–£5,000 for a custom-designed site with booking built in or embedded, and more for multi-branch salons or shops. (markdown: https://nerdsharks.com/blog/salon-website-cost-uk.md)
- [How much does a law firm website cost in the UK?](https://nerdsharks.com/blog/law-firm-website-cost-uk) - A law firm website in the UK typically costs £2,000–£6,000 for a small practice from a freelancer or studio, £6,000–£20,000 for a mid-size firm with several practice areas from an agency, and £20,000 or more for large firms. (markdown: https://nerdsharks.com/blog/law-firm-website-cost-uk.md)
- [How much should a UK small business website cost in 2026?](https://nerdsharks.com/blog/how-much-should-a-small-business-website-cost-uk) - What UK agencies actually charge for a small business website, why the range is so wide, and how to tell which end of it you should be paying. (markdown: https://nerdsharks.com/blog/how-much-should-a-small-business-website-cost-uk.md)
- [The cheapest way to get a website in the UK (3-year costs)](https://nerdsharks.com/blog/cheapest-way-to-get-a-website-uk) - The cheapest way to get a website in the UK, in pure cash terms, is a DIY website builder: no build fee, just a yearly subscription and a domain. (markdown: https://nerdsharks.com/blog/cheapest-way-to-get-a-website-uk.md)
- [Pay monthly websites in the UK: how they work](https://nerdsharks.com/blog/pay-monthly-websites-uk-explained) - Pay monthly websites in the UK replace a large upfront build fee with a fixed monthly payment that usually covers design, hosting, security and some changes, typically with a minimum term of around 12 months. (markdown: https://nerdsharks.com/blog/pay-monthly-websites-uk-explained.md)
- [The hidden costs of cheap websites](https://nerdsharks.com/blog/hidden-costs-of-cheap-websites) - The hidden costs of cheap websites are the ones that arrive after launch: domain and plan renewals at full price, paid plugins and premium themes, business email, SSL on some hosts, changes you have to pay for, and the hours you spend fixing things yourself. (markdown: https://nerdsharks.com/blog/hidden-costs-of-cheap-websites.md)

## Comparisons (9)

- [How to compare web designers in the UK: a fair, step-by-step method](https://nerdsharks.com/blog/how-to-compare-web-designers) - To choose a web designer in the UK, shortlist three whose past work suits your kind of business, check their live sites on your phone, ask the same questions of each (content, ownership, hosting, changes, contract and exit), convert every quote into a three-year total, and score them on fit and follow-through rather than the headline build price. (markdown: https://nerdsharks.com/blog/how-to-compare-web-designers.md)
- [Shopify vs a custom website: which is right for your business?](https://nerdsharks.com/blog/shopify-vs-custom-website) - Shopify is the better choice if you sell many products online, want to launch quickly and are happy to pay a monthly subscription plus app and transaction fees. (markdown: https://nerdsharks.com/blog/shopify-vs-custom-website.md)
- [WordPress vs a custom-built website: an honest comparison](https://nerdsharks.com/blog/wordpress-vs-custom-website) - WordPress is free, flexible and widely supported, which makes it a sensible choice for content-heavy sites and owners who want many developers to choose from. (markdown: https://nerdsharks.com/blog/wordpress-vs-custom-website.md)
- [Freelancer vs agency vs DIY: the best way to get a business website](https://nerdsharks.com/blog/freelancer-vs-agency-vs-diy-website) - A DIY builder is cheapest in cash but costs the most time. (markdown: https://nerdsharks.com/blog/freelancer-vs-agency-vs-diy-website.md)
- [Wix vs a web designer: which is right for you?](https://nerdsharks.com/blog/wix-vs-web-designer) - Choose Wix if you enjoy building things, have the time, and need a simple site on a tight budget: it is capable and cheap to start. (markdown: https://nerdsharks.com/blog/wix-vs-web-designer.md)
- [Wix vs Squarespace vs GoDaddy for UK small businesses](https://nerdsharks.com/blog/wix-vs-squarespace-vs-godaddy-uk) - For a UK small business, Wix is the most flexible of the three, Squarespace produces the most polished result with the least fiddling, and GoDaddy is the quickest way to get something basic online, often alongside a domain and email you buy there. (markdown: https://nerdsharks.com/blog/wix-vs-squarespace-vs-godaddy-uk.md)
- [Checkatrade vs your own website: do you need both?](https://nerdsharks.com/blog/checkatrade-vs-your-own-website) - Checkatrade and your own website do different jobs. (markdown: https://nerdsharks.com/blog/checkatrade-vs-your-own-website.md)
- [MyBuilder vs Checkatrade vs Bark: lead sites compared](https://nerdsharks.com/blog/lead-generation-sites-for-tradesmen-compared) - The main lead generation sites for tradesmen charge in different ways. (markdown: https://nerdsharks.com/blog/lead-generation-sites-for-tradesmen-compared.md)
- [Yell website alternatives: what to check before you sign](https://nerdsharks.com/blog/yell-website-alternatives) - Alternatives to a Yell website include DIY builders, freelancers, local agencies and other pay-monthly providers. (markdown: https://nerdsharks.com/blog/yell-website-alternatives.md)

## Website advice (23)

- [What is llms.txt, and does your business need one?](https://nerdsharks.com/blog/what-is-llms-txt) - llms.txt is a plain text file in Markdown placed at yourdomain.com/llms.txt that gives AI tools a short, structured summary of your website and links to its most useful pages. (markdown: https://nerdsharks.com/blog/what-is-llms-txt.md)
- [Website accessibility for small businesses: WCAG in plain English](https://nerdsharks.com/blog/website-accessibility-for-small-businesses) - Website accessibility means disabled people can use your site, including people who use screen readers, keyboards, zoom or captions. (markdown: https://nerdsharks.com/blog/website-accessibility-for-small-businesses.md)
- [UK website legal requirements for small businesses: the 2026 checklist](https://nerdsharks.com/blog/uk-website-legal-requirements) - Most UK business websites must show who runs the business, a geographic address and email address, company number and registered office for limited companies, and a VAT number if registered. (markdown: https://nerdsharks.com/blog/uk-website-legal-requirements.md)
- [Cookie banner rules in the UK (2026): what small business websites need](https://nerdsharks.com/blog/cookie-banner-rules-uk) - Under PECR, a UK website must tell visitors about the cookies it uses and get consent before setting non-exempt ones, such as advertising and cross-site tracking cookies. (markdown: https://nerdsharks.com/blog/cookie-banner-rules-uk.md)
- [Privacy policy for a small business website: what UK law requires](https://nerdsharks.com/blog/privacy-policy-for-small-business-website) - If your website collects personal data through forms, bookings, sign-ups or analytics, UK GDPR requires a privacy notice. (markdown: https://nerdsharks.com/blog/privacy-policy-for-small-business-website.md)
- [GDPR for small business websites: a practical UK guide](https://nerdsharks.com/blog/gdpr-for-small-business-websites) - For a small business website, UK GDPR mainly means collecting only the personal data you need, having a lawful basis for each use, telling people in a privacy notice, keeping data secure and only as long as necessary, having contracts with suppliers who handle it, answering data requests within a month and reporting serious breaches to the ICO within 72 hours. (markdown: https://nerdsharks.com/blog/gdpr-for-small-business-websites.md)
- [Selling online in the UK: the consumer law your website must follow](https://nerdsharks.com/blog/selling-online-uk-consumer-law) - If you sell to UK consumers online, the Consumer Contracts Regulations 2013 require clear information before purchase, an order button that makes the obligation to pay obvious, written confirmation and, for most goods and services, a 14-day right to cancel. (markdown: https://nerdsharks.com/blog/selling-online-uk-consumer-law.md)
- [Website security for small businesses: the basics that stop most attacks](https://nerdsharks.com/blog/website-security-small-business) - Most small business websites are hacked through out-of-date software, weak or reused passwords, or abandoned plug-ins, not targeted attacks. (markdown: https://nerdsharks.com/blog/website-security-small-business.md)
- [Website backups explained: what to back up, how often and how to check they work](https://nerdsharks.com/blog/website-backups-explained) - A proper website backup copies both the files and the database, runs automatically at least daily for sites that change often, keeps several versions going back weeks, is stored somewhere separate from the website’s own server, and has been restored successfully at least once as a test. A backup you have never restored is a hope, not a plan. (markdown: https://nerdsharks.com/blog/website-backups-explained.md)
- [Website redesign checklist: what to do before, during and after](https://nerdsharks.com/blog/website-redesign-checklist) - Before a website redesign, record your current traffic, rankings and enquiries, list every page and what it earns, and set clear goals. (markdown: https://nerdsharks.com/blog/website-redesign-checklist.md)
- [How to move a website without losing Google rankings (redirects explained)](https://nerdsharks.com/blog/website-migration-without-losing-rankings) - To move a website without losing rankings, list every old URL, map each one to its closest new page, set up permanent server-side 301 redirects, keep valuable content, keep the new site crawlable, submit a new sitemap and, for a domain change, use Search Console’s Change of Address tool. Keep redirects for at least a year, ideally permanently, and monitor errors closely. (markdown: https://nerdsharks.com/blog/website-migration-without-losing-rankings.md)
- [Website brief template: what to include so you get the site you actually need](https://nerdsharks.com/blog/website-brief-template) - A good website brief covers your business and customers, the goal of the site and how you will measure it, the pages and features you need, content and photos you have, examples you like and why, technical and legal needs, budget, timescale and who makes decisions. It describes problems to solve rather than dictating designs. (markdown: https://nerdsharks.com/blog/website-brief-template.md)
- [Is my website outdated? 15 signs it is costing you customers](https://nerdsharks.com/blog/signs-your-website-is-outdated) - Your website is outdated if it is awkward to use on a phone, loads slowly, shows old prices, staff or services, has no HTTPS padlock, relies on stock photos, has a copyright year from years ago, is hard for you to update or has stopped bringing enquiries. (markdown: https://nerdsharks.com/blog/signs-your-website-is-outdated.md)
- [Image optimisation for websites: how to make photos load fast and look sharp](https://nerdsharks.com/blog/image-optimisation-for-websites) - To optimise images for a website, resize them to the largest size they will actually display, compress them, use modern formats such as WebP or AVIF, serve smaller versions to phones, lazy-load images below the first screen but never the main hero image, set width and height to stop layout jumps, and give each a descriptive file name and alt text. (markdown: https://nerdsharks.com/blog/image-optimisation-for-websites.md)
- [Web designer disappeared? How to take back control of your website](https://nerdsharks.com/blog/web-designer-disappeared) - If your web designer has disappeared, secure your domain first: find the registrar with a WHOIS lookup and recover the account in your name. (markdown: https://nerdsharks.com/blog/web-designer-disappeared.md)
- [Do you own your website? How to check (UK)](https://nerdsharks.com/blog/do-you-own-your-website) - Whether you own your website comes down to four things: who is the registrant of your domain, who holds the rights to the words and photos, who owns the code or theme, and whether the hosting can be moved. (markdown: https://nerdsharks.com/blog/do-you-own-your-website.md)
- [What pages should a tradesman website have?](https://nerdsharks.com/blog/what-pages-should-a-tradesman-website-have) - A tradesman website needs five or six pages: a home page that says what you do and where, a page for each main service, an areas-covered page, a page of recent work, an about page with your credentials, and a contact or quote page. (markdown: https://nerdsharks.com/blog/what-pages-should-a-tradesman-website-have.md)
- [Website “not secure” warning: what it means and how to fix it](https://nerdsharks.com/blog/website-not-secure-warning) - A “Not secure” warning means your website is loading over plain HTTP instead of encrypted HTTPS, or its SSL certificate is missing, expired or misconfigured. (markdown: https://nerdsharks.com/blog/website-not-secure-warning.md)
- [Is my website mobile friendly? How to check in 10 minutes](https://nerdsharks.com/blog/is-my-website-mobile-friendly) - To check if your website is mobile friendly, open it on your own phone over mobile data and try to find a price, ring you and send the form one-handed. (markdown: https://nerdsharks.com/blog/is-my-website-mobile-friendly.md)
- [How fast should a small business website load?](https://nerdsharks.com/blog/how-fast-should-a-website-load) - Google’s published targets are that the main content should appear within 2.5 seconds (Largest Contentful Paint), the page should respond to taps within 200 milliseconds (Interaction to Next Paint), and the layout should barely move while loading (Cumulative Layout Shift of 0.1 or less), measured across most visits on mobile and desktop. (markdown: https://nerdsharks.com/blog/how-fast-should-a-website-load.md)
- [Do tradesmen need a website? An honest answer](https://nerdsharks.com/blog/do-tradespeople-need-a-website) - Not every tradesman needs a website. If you are booked months ahead through one contractor or a few loyal customers, you can manage without. (markdown: https://nerdsharks.com/blog/do-tradespeople-need-a-website.md)
- [How long does it take to build a website?](https://nerdsharks.com/blog/how-long-does-it-take-to-build-a-website) - A small business website usually takes anywhere from a few days to a few months to build, depending on the approach: a weekend or two on a DIY builder, one to two weeks with a fast specialist, and often six weeks or more with a traditional agency. (markdown: https://nerdsharks.com/blog/how-long-does-it-take-to-build-a-website.md)
- [Seven things local business websites get wrong](https://nerdsharks.com/blog/local-business-website-mistakes) - The recurring, fixable mistakes we see on small business websites - and why the most damaging ones are usually the least interesting to fix. (markdown: https://nerdsharks.com/blog/local-business-website-mistakes.md)

## Conversion and craft (9)

- [How to write website copy that sells (without sounding like an advert)](https://nerdsharks.com/blog/how-to-write-website-copy-that-sells) - To write website copy that sells, start with what the customer is trying to get done, not with your company history. (markdown: https://nerdsharks.com/blog/how-to-write-website-copy-that-sells.md)
- [What to put on your homepage: a section-by-section structure that works](https://nerdsharks.com/blog/homepage-structure-small-business) - A small business homepage should confirm what you do and where in the opening screen, give one clear action, show proof early, summarise your main services with links to their own pages, explain how working with you works, answer common questions and finish with a repeat of the action. Everything else is optional and should earn its place. (markdown: https://nerdsharks.com/blog/homepage-structure-small-business.md)
- [How to write an about us page that makes people want to hire you](https://nerdsharks.com/blog/how-to-write-an-about-us-page) - A good about us page answers one question: can I trust these people with my money, home or business? (markdown: https://nerdsharks.com/blog/how-to-write-an-about-us-page.md)
- [Call to action examples for small business websites (and why they work)](https://nerdsharks.com/blog/call-to-action-examples-small-business) - A call to action is the button or link that tells a visitor what to do next. (markdown: https://nerdsharks.com/blog/call-to-action-examples-small-business.md)
- [Website contact forms that actually get filled in: best practice for small businesses](https://nerdsharks.com/blog/website-contact-form-best-practice) - Contact form best practice is to ask only for what you need to reply (usually name, a phone number or email and a message), label every field clearly, say how fast you will respond, show a clear confirmation after sending, send a copy to the customer, stop spam without puzzles and make sure every submission actually reaches someone who acts on it. (markdown: https://nerdsharks.com/blog/website-contact-form-best-practice.md)
- [Website trust signals: how to use testimonials, reviews and proof properly](https://nerdsharks.com/blog/website-trust-signals-and-testimonials) - Website trust signals are the details that prove a business is real, competent and safe to deal with: genuine reviews and testimonials, real photos, clear contact details and address, accreditations you can verify, insurance and guarantees, transparent prices and a secure site. Place them next to the decision, keep them current, and never fake, edit or cherry-pick reviews. (markdown: https://nerdsharks.com/blog/website-trust-signals-and-testimonials.md)
- [How to get more enquiries from your website](https://nerdsharks.com/blog/how-to-get-more-enquiries-from-your-website) - To get more enquiries from your website, make contacting you effortless on a phone: a tap-to-call bar that stays on screen, what you do and where, visible without scrolling, a short quote form, real photos and reviews near the buttons, and pages that load quickly on mobile data. Most sites lose enquiries through friction, not a lack of visitors. (markdown: https://nerdsharks.com/blog/how-to-get-more-enquiries-from-your-website.md)
- [Missed calls cost tradesmen jobs. Here is how to stop it](https://nerdsharks.com/blog/missed-calls-cost-jobs) - Missed calls cost tradespeople jobs because many callers do not leave a voicemail; they ring the next business on the list. (markdown: https://nerdsharks.com/blog/missed-calls-cost-jobs.md)
- [Website photos for tradespeople: a phone guide](https://nerdsharks.com/blog/website-photos-for-tradespeople) - The best website photos for a tradesman are your own job photos taken on a phone: clean, well lit, straight, and showing the finished work up close and in context. (markdown: https://nerdsharks.com/blog/website-photos-for-tradespeople.md)

## Local SEO (26)

- [Google Business Profile categories: how to choose the right ones](https://nerdsharks.com/blog/google-business-profile-categories) - Your Google Business Profile has one primary category and optional additional categories, all chosen from Google's fixed list. (markdown: https://nerdsharks.com/blog/google-business-profile-categories.md)
- [Google Business Profile suspended? How to fix it and appeal](https://nerdsharks.com/blog/google-business-profile-suspended) - If your Google Business Profile is suspended, first find and fix whatever breaks Google's guidelines, such as a keyword in the name or an address customers never visit. (markdown: https://nerdsharks.com/blog/google-business-profile-suspended.md)
- [Google Business Profile verification: video, phone and postcard explained](https://nerdsharks.com/blog/google-business-profile-verification) - Google Business Profile verification proves to Google that you run the business at the location or service area you have listed. (markdown: https://nerdsharks.com/blog/google-business-profile-verification.md)
- [Fake Google reviews: how to report and remove them (UK)](https://nerdsharks.com/blog/how-to-report-fake-google-reviews) - To deal with fake Google reviews on your business, report each one from your Business Profile under Read reviews, choosing the reason that matches Google's policy. (markdown: https://nerdsharks.com/blog/how-to-report-fake-google-reviews.md)
- [Bing Places for Business: a UK setup guide](https://nerdsharks.com/blog/bing-places-for-business-uk) - Bing Places for Business is Microsoft's free tool for listing your business on Bing search and Bing Maps. (markdown: https://nerdsharks.com/blog/bing-places-for-business-uk.md)
- [Apple Business Connect (now Apple Business): get on Apple Maps](https://nerdsharks.com/blog/apple-business-connect-uk) - Apple Business Connect, now part of Apple Business, is Apple's free tool for claiming and managing your listing on Apple Maps. (markdown: https://nerdsharks.com/blog/apple-business-connect-uk.md)
- [NAP consistency: why your name, address and phone must match](https://nerdsharks.com/blog/nap-consistency) - NAP consistency means your business name, address and phone number appear the same way everywhere online: your website, Google Business Profile, Bing, Apple Maps, directories and social profiles. (markdown: https://nerdsharks.com/blog/nap-consistency.md)
- [Local SEO for multiple locations: a guide for multi-branch businesses](https://nerdsharks.com/blog/local-seo-for-multiple-locations) - Local SEO for multiple locations means treating each branch as its own local business online: one verified Google Business Profile per staffed location, a dedicated page for each location on your website with its own address, phone, hours and team, reviews collected per branch, and results tracked per location. Avoid thin, copied location pages and profiles for places you do not staff. (markdown: https://nerdsharks.com/blog/local-seo-for-multiple-locations.md)
- [Google Business Profile without an address: the service-area guide](https://nerdsharks.com/blog/google-business-profile-without-address) - Yes, you can have a Google Business Profile without showing an address. (markdown: https://nerdsharks.com/blog/google-business-profile-without-address.md)
- [Local link building: how small UK businesses earn links](https://nerdsharks.com/blog/local-link-building-uk) - Local link building means earning links to your website from other local and industry websites: suppliers, trade and professional bodies, clubs you sponsor, local news, event pages and businesses you genuinely work with. (markdown: https://nerdsharks.com/blog/local-link-building-uk.md)
- [How the Google map pack works, and how to rank in it](https://nerdsharks.com/blog/google-map-pack-ranking) - Google ranks businesses in the map pack using three factors it names itself: relevance (how well your profile matches the search), distance (how far you are from the searcher or the place searched) and prominence (how well known you are, including reviews, links and web rankings). You cannot pay for a better map position, but you can improve relevance and prominence. (markdown: https://nerdsharks.com/blog/google-map-pack-ranking.md)
- [Local keyword research: find what your customers actually search](https://nerdsharks.com/blog/local-keyword-research) - Local keyword research means finding the exact words people in your area use when searching for what you offer. (markdown: https://nerdsharks.com/blog/local-keyword-research.md)
- [SEO for a new website: what to do in the first 90 days](https://nerdsharks.com/blog/seo-for-a-new-website) - SEO for a new website starts before launch: clear pages for each service, good titles and headings, no leftover noindex tags, and redirects from any old site. (markdown: https://nerdsharks.com/blog/seo-for-a-new-website.md)
- [How long does SEO take? An honest answer for local businesses](https://nerdsharks.com/blog/how-long-does-seo-take) - SEO usually takes months, not weeks. Google's own guidance on hiring an SEO says it commonly takes four months to a year to implement improvements and see potential benefit. (markdown: https://nerdsharks.com/blog/how-long-does-seo-take.md)
- [DIY SEO checklist for small businesses: 44 jobs you can do yourself](https://nerdsharks.com/blog/diy-seo-checklist-small-business) - A DIY SEO checklist for a small business covers five areas in order: a complete, verified Google Business Profile; a website Google can index, with one clear page per service; titles, headings and content that use your customers' words; a steady flow of genuine reviews; and consistent listings and local links. Track progress in Google Search Console. None of it needs paid tools. (markdown: https://nerdsharks.com/blog/diy-seo-checklist-small-business.md)
- [Google Search Console for beginners: a plain-English guide](https://nerdsharks.com/blog/google-search-console-for-beginners) - Google Search Console is a free Google tool that shows how your website performs in Google Search: which searches you appear for, how many people click, which pages are indexed and what problems Google has found. (markdown: https://nerdsharks.com/blog/google-search-console-for-beginners.md)
- [Local business schema markup: a practical guide with an example](https://nerdsharks.com/blog/local-business-schema-markup) - Local business schema is structured data, usually written in JSON-LD, that tells search engines your business name, address, phone, opening hours and other details in a machine-readable format. (markdown: https://nerdsharks.com/blog/local-business-schema-markup.md)
- [How to get your business on Google Maps (UK guide)](https://nerdsharks.com/blog/how-to-get-your-business-on-google-maps) - To get your business on Google Maps, create a free Google Business Profile at business.google.com, choose an accurate primary category, decide whether customers visit you (storefront) or you visit them (service-area), then complete Google's verification. (markdown: https://nerdsharks.com/blog/how-to-get-your-business-on-google-maps.md)
- [Business not showing on Google? A diagnostic checklist](https://nerdsharks.com/blog/why-is-my-business-not-showing-on-google) - If your business is not showing on Google, check in this order: is the website indexed (search site:yourdomain.co.uk), is your Business Profile verified and not suspended, is the searcher too far away, is your primary category right, and is the site simply new? (markdown: https://nerdsharks.com/blog/why-is-my-business-not-showing-on-google.md)
- [How to rank for "near me" searches as a local business](https://nerdsharks.com/blog/how-to-rank-for-near-me-searches) - Google ranks near me searches on three factors it names itself: relevance (how well your profile matches the search), distance (how far you are from the searcher) and prominence (how well known you are, including reviews and links). (markdown: https://nerdsharks.com/blog/how-to-rank-for-near-me-searches.md)
- [Google Business Profile for tradesmen: the complete setup](https://nerdsharks.com/blog/google-business-profile-for-tradesmen) - A strong Google Business Profile for tradesmen has the most specific primary category for your trade, your home address hidden with service areas set, every service you do listed in plain words, real photos of real jobs, accurate hours including emergency cover, and a steady stream of replied-to reviews. It is free and usually brings more calls than the website. (markdown: https://nerdsharks.com/blog/google-business-profile-for-tradesmen.md)
- [SEO for tradesmen: what actually brings in work](https://nerdsharks.com/blog/seo-for-tradesmen) - SEO for tradesmen is mostly five things: a complete Google Business Profile, a steady flow of genuine reviews, a fast website with a clear page for each service you offer, consistent contact details everywhere you are listed, and patience. (markdown: https://nerdsharks.com/blog/seo-for-tradesmen.md)
- [Service area pages: how to do them without doorway pages](https://nerdsharks.com/blog/service-area-pages-explained) - Service area pages are website pages about the work you do in a specific town you cover. (markdown: https://nerdsharks.com/blog/service-area-pages-explained.md)
- [How to get on the first page of Google (UK small business)](https://nerdsharks.com/blog/first-page-of-google-small-business) - A UK small business gets on the first page of Google by targeting searches it can realistically win - its own name, its services plus its town - rather than national terms. (markdown: https://nerdsharks.com/blog/first-page-of-google-small-business.md)
- [Local citations UK: which directories actually matter](https://nerdsharks.com/blog/local-citations-uk) - Local citations are mentions of your business name, address and phone number (NAP) on other websites, such as directories and trade platforms. (markdown: https://nerdsharks.com/blog/local-citations-uk.md)
- [Local SEO for small businesses: what actually works](https://nerdsharks.com/blog/local-seo-basics-for-small-businesses) - The unglamorous things that genuinely improve local search visibility, the things that do not, and how to tell which kind you are being sold. (markdown: https://nerdsharks.com/blog/local-seo-basics-for-small-businesses.md)

## Marketing and AI search (28)

- [How to get your business recommended by ChatGPT](https://nerdsharks.com/blog/how-to-get-recommended-by-chatgpt) - To get recommended by ChatGPT, make your business easy to find and easy to describe when it searches the web. (markdown: https://nerdsharks.com/blog/how-to-get-recommended-by-chatgpt.md)
- [Google AI Overviews: what they mean for small businesses](https://nerdsharks.com/blog/google-ai-overviews-small-business) - Google AI Overviews are AI-written summaries shown above some search results, with links to the pages they draw on. (markdown: https://nerdsharks.com/blog/google-ai-overviews-small-business.md)
- [How AI assistants choose which local businesses to recommend](https://nerdsharks.com/blog/how-ai-assistants-choose-local-businesses) - AI assistants choose local businesses by searching the web and map data at the moment of the question, then summarising the sources they trust most: business listings, review sites, directories, local press and business websites. (markdown: https://nerdsharks.com/blog/how-ai-assistants-choose-local-businesses.md)
- [Will AI replace Google for local search?](https://nerdsharks.com/blog/will-ai-replace-google-for-local-search) - AI is changing how people search, but it is not replacing Google for local search any time soon. (markdown: https://nerdsharks.com/blog/will-ai-replace-google-for-local-search.md)
- [How to show up in Perplexity: a practical guide for UK businesses](https://nerdsharks.com/blog/how-to-show-up-in-perplexity) - To show up in Perplexity, make sure its crawlers can reach your site, then give it something clear to cite: pages that state what you do, where, for whom and roughly what it costs, backed by consistent listings and genuine reviews elsewhere. (markdown: https://nerdsharks.com/blog/how-to-show-up-in-perplexity.md)
- [How to show up in Microsoft Copilot (and why Bing matters again)](https://nerdsharks.com/blog/how-to-show-up-in-microsoft-copilot) - To show up in Microsoft Copilot, get your business properly into Bing. (markdown: https://nerdsharks.com/blog/how-to-show-up-in-microsoft-copilot.md)
- [How to get your business mentioned by Claude, Gemini, DeepSeek and other AI assistants](https://nerdsharks.com/blog/get-mentioned-by-claude-gemini-and-deepseek) - To get your business mentioned by Claude and Gemini, be easy to find in the search systems they use. (markdown: https://nerdsharks.com/blog/get-mentioned-by-claude-gemini-and-deepseek.md)
- [How to track where your enquiries come from (without an analytics degree)](https://nerdsharks.com/blog/how-to-track-where-enquiries-come-from) - To track where enquiries come from, combine three things: ask every new customer how they found you and write it down, add a required “How did you hear about us?” field to your forms, and tag the links you control (Google Business Profile, social, QR codes) with UTM codes. Add call tracking numbers only if phone calls are most of your work. (markdown: https://nerdsharks.com/blog/how-to-track-where-enquiries-come-from.md)
- [Google Analytics 4 for small businesses: the only parts you need](https://nerdsharks.com/blog/google-analytics-4-for-small-businesses) - Google Analytics 4 is Google’s free tool for seeing how people find and use your website. (markdown: https://nerdsharks.com/blog/google-analytics-4-for-small-businesses.md)
- [Google Ads for small businesses in the UK: when it pays and how not to waste money](https://nerdsharks.com/blog/google-ads-for-small-businesses-uk) - Google Ads can work well for a UK small business when people actively search for what you sell and one job or sale is worth much more than a click. (markdown: https://nerdsharks.com/blog/google-ads-for-small-businesses-uk.md)
- [Facebook ads vs Google ads: which is better for a small business?](https://nerdsharks.com/blog/facebook-ads-vs-google-ads) - Google ads reach people already searching for what you sell, so they suit urgent or high-intent services like trades, legal work and repairs. (markdown: https://nerdsharks.com/blog/facebook-ads-vs-google-ads.md)
- [Instagram for local businesses: what actually brings in customers](https://nerdsharks.com/blog/instagram-for-local-businesses) - Instagram works for a local business when it shows real, recent work to people nearby and makes the next step obvious. (markdown: https://nerdsharks.com/blog/instagram-for-local-businesses.md)
- [What to post on social media for your business: a weekly menu that takes an hour](https://nerdsharks.com/blog/what-to-post-on-social-media-small-business) - Post things only your business could post: real work you have just finished, the people behind it, answers to questions customers ask you, what is available this week, and proof from happy customers. (markdown: https://nerdsharks.com/blog/what-to-post-on-social-media-small-business.md)
- [Small business marketing on a budget: what to do first, and what to skip](https://nerdsharks.com/blog/small-business-marketing-on-a-budget) - On a tight budget, spend time before money. (markdown: https://nerdsharks.com/blog/small-business-marketing-on-a-budget.md)
- [Email marketing for small businesses in the UK: a plain guide](https://nerdsharks.com/blog/email-marketing-for-small-businesses-uk) - Email marketing for a small business in the UK works best as a short, useful message to people who already know you: past customers and people who asked to hear from you. (markdown: https://nerdsharks.com/blog/email-marketing-for-small-businesses-uk.md)
- [WhatsApp Business for UK small businesses: setup, messages and rules](https://nerdsharks.com/blog/whatsapp-business-for-small-businesses) - WhatsApp Business is a free app from Meta that gives a UK small business a proper profile, automatic greeting and away messages, saved quick replies, a catalogue and labels for sorting chats. (markdown: https://nerdsharks.com/blog/whatsapp-business-for-small-businesses.md)
- [How to get repeat customers: a practical guide for small businesses](https://nerdsharks.com/blog/how-to-get-repeat-customers) - To get repeat customers, do the job well, then make coming back effortless: keep a simple record of who bought what and when, send a reminder at the point they will need you again, follow up after the job, and thank loyal customers in ways that feel personal. (markdown: https://nerdsharks.com/blog/how-to-get-repeat-customers.md)
- [Referral schemes for small businesses: how to set one up that works](https://nerdsharks.com/blog/referral-schemes-for-small-businesses) - A referral scheme for a small business rewards customers or partners who send you new work. (markdown: https://nerdsharks.com/blog/referral-schemes-for-small-businesses.md)
- [How to write a USP for a small business (with examples)](https://nerdsharks.com/blog/how-to-write-a-usp) - To write a USP, name the customer you serve best, the specific problem you solve for them, and the concrete thing you do differently that proves it, then say it in one plain sentence. (markdown: https://nerdsharks.com/blog/how-to-write-a-usp.md)
- [Google Business Profile posts: what to post and how often](https://nerdsharks.com/blog/google-business-profile-posts) - Google Business Profile posts are short updates, offers or events that appear on your profile in Search and Maps. (markdown: https://nerdsharks.com/blog/google-business-profile-posts.md)
- [How to respond to a bad Google review (with examples)](https://nerdsharks.com/blog/how-to-respond-to-negative-google-reviews) - To respond to a bad Google review, wait until you are calm, then reply publicly within a day or two: thank the reviewer, acknowledge the specific problem, briefly state the facts or what you have changed, and offer a direct way to resolve it offline. (markdown: https://nerdsharks.com/blog/how-to-respond-to-negative-google-reviews.md)
- [Google Local Services Ads UK: how they work and are they worth it](https://nerdsharks.com/blog/google-local-services-ads-uk) - Google Local Services Ads are pay-per-lead adverts shown at the top of some local searches, with a Google Verified badge for businesses that pass Google's screening. (markdown: https://nerdsharks.com/blog/google-local-services-ads-uk.md)
- [How to get more Google reviews (without breaking the rules)](https://nerdsharks.com/blog/how-to-get-more-google-reviews) - The way to get more Google reviews is to ask every customer, at the moment they are happiest, with a direct one-tap review link. (markdown: https://nerdsharks.com/blog/how-to-get-more-google-reviews.md)
- [ChatGPT and AI search: how local businesses get found](https://nerdsharks.com/blog/ai-search-for-local-businesses) - AI assistants such as ChatGPT and Google's AI Overviews recommend local businesses by drawing on search indexes, map data, reviews and websites. (markdown: https://nerdsharks.com/blog/ai-search-for-local-businesses.md)
- [Co.uk or .com? Choosing a domain name for a UK business](https://nerdsharks.com/blog/choosing-a-domain-name-uk) - For a UK business that works locally, a .co.uk domain is usually the best choice: customers recognise it as British and it is often still available. (markdown: https://nerdsharks.com/blog/choosing-a-domain-name-uk.md)
- [Why your business needs a proper business email address](https://nerdsharks.com/blog/professional-business-email-address) - A business email address uses your own domain, like jo@smithplumbing.co.uk, instead of a free Gmail or Hotmail account. (markdown: https://nerdsharks.com/blog/professional-business-email-address.md)
- [Starting a trade business in the UK: a checklist](https://nerdsharks.com/blog/starting-a-trade-business-uk-checklist) - Starting a trade business in the UK comes down to a short list: pick a structure (sole trader or limited company), register with HMRC or Companies House, get the insurance you need, join any scheme your trade legally requires, open a separate bank account, and set up a Google Business Profile and a simple website so customers can find and check you. (markdown: https://nerdsharks.com/blog/starting-a-trade-business-uk-checklist.md)
- [Do I need a website if I already have a busy social page?](https://nerdsharks.com/blog/do-i-need-a-website-if-i-have-social-media) - A fair answer for local businesses getting real work from social media - what a social profile genuinely cannot do, and when it is enough on its own. (markdown: https://nerdsharks.com/blog/do-i-need-a-website-if-i-have-social-media.md)

## Advice by type of business (22)

- [What a restaurant or café website needs (and what to leave out)](https://nerdsharks.com/blog/what-a-restaurant-website-needs) - A restaurant or café website needs five things before anything else: correct opening hours, a menu written as real text rather than a PDF, a booking button that is always visible, allergen and dietary information, and directions with parking. (markdown: https://nerdsharks.com/blog/what-a-restaurant-website-needs.md)
- [What a pub website needs to fill tables, rooms and the function room](https://nerdsharks.com/blog/what-a-pub-website-needs) - A pub website needs separate bar and kitchen hours on the homepage, menus written as text with allergen information, a plain statement on dogs, children and the garden, a what’s-on page the licensee can update, table booking for Sunday lunch, and a proper function room page with capacity and an enquiry form. Rooms, if you have them, need their own booking route. (markdown: https://nerdsharks.com/blog/what-a-pub-website-needs.md)
- [What a small hotel or B&B website needs to win direct bookings](https://nerdsharks.com/blog/what-a-hotel-or-b-and-b-website-needs) - A small hotel or B&B website needs live availability and instant booking, a page for every room with bright photos and prices, a clear reason to book direct rather than through a booking site, plain cancellation and deposit terms, and local information guests actually use. Availability must sync with the booking sites through a channel manager, or you risk double bookings. (markdown: https://nerdsharks.com/blog/what-a-hotel-or-b-and-b-website-needs.md)
- [What a hair or beauty salon website needs (a practical checklist)](https://nerdsharks.com/blog/what-a-salon-website-needs) - A hair or beauty salon website needs online booking by service and stylist, treatment pages with prices and durations, a profile for each stylist or therapist with their own work, your patch test and cancellation policies, and real photos of the salon. (markdown: https://nerdsharks.com/blog/what-a-salon-website-needs.md)
- [What a barbershop website needs to keep the chairs full](https://nerdsharks.com/blog/what-a-barbershop-website-needs) - A barbershop website needs a full price list in text, an obvious booking button or tap-to-call, a clear walk-in versus appointment policy, correct opening hours including bank holidays, a short profile for each barber, and real photos of cuts from your shop. (markdown: https://nerdsharks.com/blog/what-a-barbershop-website-needs.md)
- [What a dental practice website needs: pages, GDC and CQC rules, and cost](https://nerdsharks.com/blog/what-a-dental-practice-website-needs) - A dental practice website needs a clear statement of NHS availability, published fees for NHS bands and private treatments, an emergency appointment route, a page for each main treatment, team profiles with GDC numbers, and a page for nervous patients. (markdown: https://nerdsharks.com/blog/what-a-dental-practice-website-needs.md)
- [What a physiotherapy or private clinic website needs](https://nerdsharks.com/blog/what-a-private-clinic-website-needs) - A physiotherapy or private clinic website needs pages organised by condition in plain language, published session prices and typical course length, online booking with the next available appointment, each practitioner’s registration (HCPC, GOsC, GCC or GMC as relevant), the insurers you are recognised by, and careful claims that stay within the CAP Code. CQC registration and rating display apply to some clinics. (markdown: https://nerdsharks.com/blog/what-a-private-clinic-website-needs.md)
- [What a gym, studio or personal trainer website needs](https://nerdsharks.com/blog/what-a-fitness-business-website-needs) - A gym, studio or personal trainer website needs published membership or session prices with the contract terms, a live class timetable rather than a PDF, a way to book a free trial or consultation, real photos of the space and the people who use it, trainer qualifications, and results claims that stay within ASA rules. Membership sign-up online needs clear cancellation terms. (markdown: https://nerdsharks.com/blog/what-a-fitness-business-website-needs.md)
- [What an accountancy firm website needs to stand out](https://nerdsharks.com/blog/what-an-accountancy-firm-website-needs) - An accountancy firm website needs services organised by client type (sole traders, limited companies, landlords, charities), published fees or fee ranges, a plain guide to switching accountants, the named team with qualifications, your professional body and anti-money-laundering supervisor, and the disclosures the Provision of Services Regulations and your body require. Most accountancy sites say the same things; specific ones win. (markdown: https://nerdsharks.com/blog/what-an-accountancy-firm-website-needs.md)
- [What a law firm website needs: SRA requirements and what works](https://nerdsharks.com/blog/what-a-law-firm-website-needs) - Under the SRA Transparency Rules, a law firm website must publish price and service information for certain services such as residential conveyancing, uncontested probate and employment tribunal claims, display the SRA digital badge, and set out its complaints procedure including the Legal Ombudsman. Beyond compliance, the best law firm websites are organised around what has happened to the client, in plain English. (markdown: https://nerdsharks.com/blog/what-a-law-firm-website-needs.md)
- [What an estate or letting agent website needs (and the rules it must follow)](https://nerdsharks.com/blog/what-an-estate-agent-website-needs) - An estate agent website should be built around winning instructions, with a valuation request on every page, excellent listings as proof of your marketing, published fees and local market guides. (markdown: https://nerdsharks.com/blog/what-an-estate-agent-website-needs.md)
- [What a photographer website needs to turn portfolio views into bookings](https://nerdsharks.com/blog/what-a-photographer-website-needs) - A photographer website needs fast-loading galleries with properly sized images, complete shoots rather than just highlights, starting prices or packages, a short enquiry or date-check form, clear information on contracts, delivery times and image licensing, and a privacy approach for photos of people. For weddings, pages organised by venue bring in the searches couples actually make. (markdown: https://nerdsharks.com/blog/what-a-photographer-website-needs.md)
- [What an independent shop or boutique website needs](https://nerdsharks.com/blog/what-a-retail-shop-website-needs) - An independent shop or boutique website needs correct opening hours and directions, a clear sense of what you stock with real photos, a way to reserve or buy popular items (even a small click-and-collect range), gift cards, and events or new-arrivals updates. (markdown: https://nerdsharks.com/blog/what-a-retail-shop-website-needs.md)
- [What an e-commerce website needs: a UK checklist for online brands](https://nerdsharks.com/blog/what-an-ecommerce-website-needs) - A UK e-commerce website needs product pages with real photos, full details and clear prices including VAT, delivery costs shown before checkout, a short checkout with guest option and familiar payment methods, a plain returns policy, and the legal information the Consumer Contracts and E-Commerce Regulations require. It also needs a privacy notice, cookie consent that follows PECR, and fast pages on mobile. (markdown: https://nerdsharks.com/blog/what-an-ecommerce-website-needs.md)
- [What a charity website needs: donations, trust and the rules](https://nerdsharks.com/blog/what-a-charity-website-needs) - A charity website needs a one-line statement of what the charity does and for whom, a donate button on every page with a short donation form and Gift Aid declaration, clear routes for volunteers, service users and fundraisers, evidence of impact, and your registered charity name and number. Fundraising content should follow the Code of Fundraising Practice, and accessibility matters more than for most sites. (markdown: https://nerdsharks.com/blog/what-a-charity-website-needs.md)
- [What a nursery or childminder website needs](https://nerdsharks.com/blog/what-a-nursery-or-childminder-website-needs) - A nursery or childminder website needs current vacancies by age group or day, fees explained alongside funded hours and any additional charges, your Ofsted (or equivalent) registration and a link to your latest inspection report, a picture of a typical day, staff qualifications, your safeguarding approach, and a way to book a visit. Photos of children must only be used with parental consent. (markdown: https://nerdsharks.com/blog/what-a-nursery-or-childminder-website-needs.md)
- [What a care home website needs: fees, CQC rating and honest information](https://nerdsharks.com/blog/what-a-care-home-website-needs) - A care home website needs the types of care you provide and who you can support, your fees and what they include, current vacancies, your CQC rating displayed as required (or equivalent regulator report in Wales, Scotland or Northern Ireland), visiting arrangements, real photos of rooms and shared spaces, and a clear contact route. The CMA expects care homes to publish key information, including fees, on their websites. (markdown: https://nerdsharks.com/blog/what-a-care-home-website-needs.md)
- [What a garage or MOT centre website needs to take more bookings](https://nerdsharks.com/blog/what-a-garage-website-needs) - A garage or MOT centre website needs online MOT and service booking with real availability, published MOT and standard service prices, a plain explanation of what happens if a car fails, courtesy car and while-you-wait details, tap-to-call on every page, and trust signals such as DVSA approval, trade body membership and warranties. Opt-in MOT reminders bring customers back each year. (markdown: https://nerdsharks.com/blog/what-a-garage-website-needs.md)
- [What a B2B or manufacturing company website needs](https://nerdsharks.com/blog/what-a-b2b-company-website-needs) - A B2B or manufacturing company website needs clear capability pages, sector pages for the industries you serve, technical detail such as tolerances, materials and datasheets, real case studies, accreditations like ISO 9001, a request-for-quote form that accepts drawings, and the company information the law requires. It must work for engineers, buyers and procurement teams, not just the managing director. (markdown: https://nerdsharks.com/blog/what-a-b2b-company-website-needs.md)
- [What a SaaS or tech start-up website needs](https://nerdsharks.com/blog/what-a-saas-website-needs) - A SaaS website needs a homepage that says in plain words what the product does and for whom, a pricing page with real prices or a clear route to them, product screenshots or a short demo, use-case or industry pages, a security and trust page, documentation, and a sign-up or demo flow with as little friction as possible. UK GDPR, PECR and subscription rules shape the legal pages. (markdown: https://nerdsharks.com/blog/what-a-saas-website-needs.md)
- [What a multi-location or franchise business website needs](https://nerdsharks.com/blog/what-a-multi-location-business-website-needs) - A multi-location or franchise website needs one strong brand site with a genuinely useful page for every branch, a store or branch finder, consistent names, addresses and phone numbers matched to each location’s Google Business Profile, local content and reviews on each page, and a way for local managers to update hours and news without breaking the brand. Franchises also need a franchise recruitment section. (markdown: https://nerdsharks.com/blog/what-a-multi-location-business-website-needs.md)
- [Corporate website redesign: what an established company needs to get right](https://nerdsharks.com/blog/corporate-website-redesign-guide) - A corporate website redesign needs agreed business goals, a clear view of each audience (customers, investors, recruits, partners), a content audit, a URL and redirect plan that protects existing search rankings, accessibility to WCAG 2.2 AA, the governance and legal pages larger companies must publish, and a publishing workflow the organisation will actually use. Most failed redesigns fail on content and migration, not design. (markdown: https://nerdsharks.com/blog/corporate-website-redesign-guide.md)