# What a law firm website needs: SRA requirements and what works

> The SRA website requirements for UK law firms (price transparency, the SRA badge, complaints) plus the pages, structure and plain English that win clients.

- Source: https://nerdsharks.com/blog/what-a-law-firm-website-needs
- Publisher: Nerdsharks (Exeter, Devon, UK)
- Updated: 2026-09-26

**Short answer:** Under the SRA Transparency Rules, a law firm website must publish price and service information for certain services such as residential conveyancing, uncontested probate and employment tribunal claims, display the SRA digital badge, and set out its complaints procedure including the Legal Ombudsman. Beyond compliance, the best law firm websites are organised around what has happened to the client, in plain English.

Published 2026-09-26. 8 min read. Category: Advice by type of business.

A law firm website has two jobs that pull in different directions. It has to meet specific regulatory requirements set by the Solicitors Regulation Authority, and it has to speak to people who are often stressed, confused and unfamiliar with legal language. The SRA website requirements are not difficult to meet, but plenty of firms still get them wrong or bury them. And very few firms write the rest of the site in a way that ordinary clients understand.

This guide covers what the SRA requires on a website, the pages that win enquiries, and what a law firm website costs. It is written for firms regulated by the SRA in England and Wales; the Law Society of Scotland and the Law Society of Northern Ireland set their own rules. It is a summary, not legal advice, and the SRA’s own guidance is the reference.

## What the SRA Transparency Rules require

Since December 2018, the SRA Transparency Rules have required firms to publish price and service information on their websites for certain services, when offered to individuals or, for some, to businesses. The listed services include residential conveyancing (sale and purchase of freehold and leasehold property, and remortgages), uncontested probate, motoring offences dealt with in the magistrates’ court, immigration applications (excluding asylum), employment tribunal claims for unfair or wrongful dismissal, debt recovery up to £100,000 and licensing applications for business premises.

For each listed service, the rules require information such as the total cost or the average cost or range of costs, the basis for charges (hourly rates or fixed fees), likely disbursements, whether VAT is payable, what is and is not included, the key stages and typical timescales, and the experience and qualifications of the people who will do the work.

All SRA-regulated firms must also publish their complaints procedure on their website, including how and when a complaint can be made to the Legal Ombudsman, and display the SRA’s digital badge, which confirms the firm is regulated and links to its details. Firms must also say they are authorised and regulated by the SRA, and give their SRA number.

## Pages a law firm website needs

**Law firm website pages and what each must do**

| Page | What it must do |
|---|---|
| Home | The situations you help with, where, how to get in touch, and the SRA digital badge. |
| Situation or service pages | One per problem the client has (buying a house, a relative has died, dismissed at work, separating), in plain English. |
| Prices | SRA-required price and service information for listed services, plus guidance for other work. |
| People | Each solicitor and key staff member with photo, specialisms, qualifications and experience. |
| Conveyancing quote | An instant quote calculator or a short form, because conveyancing is price-shopped. |
| Complaints | Your complaints procedure, timescales and Legal Ombudsman details. |
| Regulatory information | SRA number, regulated status, professional indemnity insurance information, company or LLP details. |

## Organise by situation, not department

Law firms are organised internally by practice area: private client, residential property, family, dispute resolution. Clients do not think that way. Someone whose mother has died needs to find “what to do when someone dies” or “probate”, not “private client”. Someone who has been dismissed looks for “unfair dismissal”, not “employment law”.

Build your navigation and your pages around situations. Explain what usually happens next, what the client needs to do, how you help and what it costs. This is kinder, and it is also how people search, so situation-led pages are more likely to be found by Google and cited by AI assistants.

## Plain English is a competitive advantage

Legal language excludes the people most law firm websites are for. “We act for clients in contentious and non-contentious matters” means nothing to a first-time buyer. “We will handle the legal side of buying your home, keep you updated at every stage, and tell you the total cost up front” means a great deal.

Write short sentences. Explain any legal terms the first time you use them. Put the answer before the caveats. Where a situation is emotionally difficult, such as bereavement, divorce or a criminal charge, acknowledge it without being overwrought. A calm, clear tone does more than stock photos of gavels.

## Conveyancing: the price-shopped service

Conveyancing is one of the most searched and most price-compared legal services. A conveyancing quote calculator that gives an instant, itemised quote, including legal fees, disbursements and VAT, wins enquiries that a “contact us for a quote” form loses. It also helps meet the transparency requirements. Make sure the calculator’s output matches what you actually charge, including common supplements such as leasehold fees or help-to-buy work.

## Other rules to keep in mind

- Marketing must not be misleading and must follow the SRA Code of Conduct. Avoid unverifiable superlatives.
- Reviews and testimonials must be genuine. The Digital Markets, Competition and Consumers Act 2024 bans fake reviews.
- Limited companies and LLPs must show their registered name, number, place of registration and registered office.
- A privacy notice is essential, and enquiry forms that collect details of legal problems need secure handling.
- If you use client portals or online ID checks, explain them so clients are not worried by unexpected emails.

## Mistakes law firm websites make

- Required price information hidden several clicks deep or in a PDF.
- The SRA badge missing or displayed as a static image instead of the live badge.
- Pages written in legal language.
- Department-led navigation that makes clients guess.
- Team pages with no photos or no indication of who does what.
- Conveyancing quotes only by phone or email.

## What a law firm website costs

Law firm websites cost more when there are many practice areas and situation pages to write, a conveyancing calculator to build and keep accurate, several offices, or integrations with case management and client onboarding systems. The transparency pages themselves are not complicated, but they must be kept current whenever your prices change.

Legal-sector marketing agencies commonly quote £5,000 to £25,000 for a law firm website, with larger firms spending considerably more. Freelancers may charge £1,500 to £5,000 for a small firm. Conveyancing quote calculators and case management integrations are often priced separately.

We design law firm websites from scratch, write situation-led pages in plain English with you, and build in the transparency pages, badge and complaints information from the start. A small high street firm fits Own It at £1,795 plus £49/month for up to 25 pages, or Monthly at £299 plus £99/month for up to 12. Firms with several offices, a quote calculator or case management integrations would look at Pro at £6,950 plus £299/month. Nerdsharks builds for sole practitioners and established multi-office firms alike.

## Questions

### What are the SRA website requirements?

The SRA requires regulated firms to publish price and service information for certain services such as residential conveyancing and uncontested probate, publish their complaints procedure including Legal Ombudsman details, and display the SRA digital badge. Firms must also state that they are authorised and regulated by the SRA. The SRA Transparency Rules set out the detail.

### Which legal services need prices on the website?

Under the SRA Transparency Rules, services that need published price information include residential conveyancing, uncontested probate, motoring offences in the magistrates’ court, immigration applications excluding asylum, employment tribunal claims for unfair or wrongful dismissal, debt recovery up to £100,000 and business premises licensing applications.

### Do I have to display the SRA badge on my website?

Yes, SRA-regulated firms must display the SRA’s digital badge on their website. The badge is a live widget that confirms the firm is regulated and links to its details on the SRA site, so use the official code from the SRA rather than a static image.

### How should a law firm website be structured?

A law firm website works best when it is structured around the situations clients face, such as buying a home or dealing with a death, rather than internal department names. Each situation page should explain what happens, how you help and what it costs, in plain English.

### Can a law firm use client reviews on its website?

A law firm can use client reviews and testimonials on its website as long as they are genuine, not misleading and used with the client’s permission. Take care with confidentiality. The Digital Markets, Competition and Consumers Act 2024 bans fake reviews and hiding incentivised ones.

## Sources

- SRA Transparency Rules, Solicitors Regulation Authority, 2026: https://www.sra.org.uk/solicitors/standards-regulations/transparency-rules/
- Running a limited company: signs, stationery and promotional material, GOV.UK, 2026: https://www.gov.uk/running-a-limited-company/signs-stationery-and-promotional-material