# Remind shoppers about the basket they left behind

> When a customer leaves items in their basket, your shop can send one friendly reminder email with a link back to their basket, where they have agreed to hear from you. Can be added to any plan; standard on Pro.

- Source: https://nerdsharks.com/features/abandoned-cart-recovery
- Publisher: Nerdsharks (Exeter, Devon, UK)
- Updated: 2026-09-27

Plenty of people add something to a basket and then get distracted: the kettle boils, the phone rings, payday is Friday. Abandoned cart recovery sends them a single, friendly reminder email with a link straight back to their basket, so buying is one tap away. It only goes to customers who are logged in to an account or who have given their email and agreed to be contacted, which keeps it within UK email marketing rules. You choose the wording and how long to wait before it is sent. It works alongside your online shop and is about finishing orders that were already started. Abandoned cart recovery can be added to any plan, priced on your call, and comes as standard on Pro.

## How it works

1. **The basket is saved** - When a logged-in customer, or one who has entered their email and agreed to hear from you, adds items and leaves, the basket is saved against their details.
2. **A reminder is sent after a delay** - After a wait you choose, such as a few hours, the customer gets one email showing what they left and a button to go back to it.
3. **They pick up where they left off** - The link opens their basket as they left it, so they can check out in a couple of taps without searching for the products again.
4. **You see what it recovers** - Orders completed from a reminder are marked, so you can see how many baskets the emails brought back.

## Why it matters

- **Win back orders already started** - Someone who filled a basket was close to buying. A reminder gives them an easy way to finish, without you having to do anything.
- **Stays on the right side of the rules** - Reminders only go to people who have an account or agreed to hear from you, and each email has a way to opt out, in line with UK email marketing rules.
- **Friendly, not pushy** - One well-timed message in your own words feels like good service. We do not send a string of emails or fake countdown timers.

## Questions

### Which plan includes abandoned cart recovery?

Any plan with an online shop. Abandoned cart recovery can be added to Monthly or Own It, priced on your call, and comes as standard on Pro. We agree the price before building it.

### Is it legal to email people who did not buy?

It is sent only to customers who are logged in or who gave their email and agreed to be contacted, and every email has an unsubscribe link. If you are unsure about your own marketing, the ICO has guidance for small businesses.

### Can I include a discount code in the reminder?

Yes, if you want to. You choose whether the reminder simply links back to the basket or offers something extra, such as free delivery, and you set the wording.

### Can reminders be sent by text message?

Not at the moment. Reminders are sent by email only. We will not promise text reminders until we can build them properly.