# A website that loads before your customer gives up and rings someone else

> Built lean and served from a global network, with images sized for each device and Google’s Core Web Vitals as the target from day one. Included on every plan.

- Source: https://nerdsharks.com/features/fast-loading
- Publisher: Nerdsharks (Exeter, Devon, UK)
- Updated: 2026-09-27

A fast website is one that shows something useful almost as soon as it is tapped, and responds straight away when someone presses a button. That matters most on a phone with two bars of signal, which is exactly where a lot of customers are searching from. Every Nerdsharks site is built lean from the start: no heavy page builder, no stack of plugins, images resized for each screen and pages served from a network close to the visitor. We build against Google’s Core Web Vitals, the measures Google uses for loading, responsiveness and visual stability. They are targets we work to and check, not a guarantee of a perfect score on every page, on every connection.

## How it works

1. **Built lean from the start** - Your site is hand-built rather than assembled from a drag-and-drop builder, so pages only load the code they actually need.
2. **Images sized for each device** - Photos are compressed and served at the right size for the screen, so a phone downloads a small image and a big monitor a sharp one.
3. **Served from nearby** - Pages are delivered from a global network of locations, so a visitor gets them from somewhere close rather than one distant server.
4. **Measured, not assumed** - Before launch we test your key pages against Core Web Vitals and fix anything that falls short, and we check again when pages change.

## Why it matters

- **More visitors stay** - People leave slow pages, especially on mobile. A quick site means more of the people who find you actually see your phone number.
- **A better footing on Google** - Google has said page experience, which includes speed, is one of the things its ranking systems look at. A fast site removes a reason to be held back.
- **Feels professional** - A site that snaps open feels well run, like the business behind it. A slow, jumpy one leaves the opposite impression before anyone reads a word.

## Questions

### What are Core Web Vitals?

Core Web Vitals are three measures Google uses to judge page experience: how quickly the main content loads, how fast the page responds to a tap, and how much the layout jumps around while loading. We build every site with Google’s recommended thresholds as the target.

### Will my website score 100 on PageSpeed Insights?

We do not promise a perfect score, because lab scores vary between test runs and connections. We aim for Google’s good thresholds on the pages that matter and fix what falls short, which counts for more than a number on one test.

### Why are many small business websites slow?

Small business websites are often slow because of heavy page builders, lots of plugins and huge uncompressed photos. Your site is built without all three.

### Is fast hosting extra?

No, fast hosting and a lean build are included on every plan, including Monthly at £99 a month. Speed is how the site is built, not an upgrade.