# A monthly report that tells you what your website brought in

> A plain-English monthly email showing your visits, enquiries and calls tapped, and which pages and sources brought them in. Included on every plan.

- Source: https://nerdsharks.com/features/lead-reporting
- Publisher: Nerdsharks (Exeter, Devon, UK)
- Updated: 2026-09-27

A conversion is the thing you actually want a visitor to do: send an enquiry, book, or tap your number to ring you. Your site already counts visits and conversions through its privacy-friendly analytics. Lead reporting turns those numbers into a short, plain-English report emailed to you each month. It shows how many people visited, how many enquiries came in, how many tapped to call, and which pages and sources, such as Google search, your Google Business Profile or social media, brought them. It compares the month with the one before, so you can see the trend at a glance. A tap on your number shows someone tried to call; it cannot tell us whether the call connected or turned into work, and the report says so. The point is to show you, without jargon, whether your website is earning its keep.

## How it works

1. **Conversions are counted** - Your site counts the actions that matter, such as enquiry forms sent, bookings made and taps on your phone number, without cookies or cross-site tracking.
2. **Sources are recorded** - Each visit is put into a broad source, such as Google search, Google Maps, social media or a direct visit, so you can see where your enquiries really come from.
3. **The report is written up** - Once a month the figures are pulled into a short report: the headline numbers, the pages that brought in enquiries and how it all compares with last month.
4. **It arrives in your inbox** - The report is emailed to you. If you want to talk anything through, reply to it and we will explain what we see and what we would suggest.

## Why it matters

- **Know what the site is worth** - Seeing the number of enquiries and calls it brings in each month tells you plainly whether your website is paying for itself.
- **See what is working** - Knowing which pages and sources bring enquiries helps you decide where to put effort, such as adding a service page that clearly draws work or posting more on your Google profile.
- **No dashboards to learn** - You do not need to log in to anything or read a chart. The important numbers come to you, in words, once a month.

## Questions

### What is a conversion on a website?

A conversion is a visitor doing something you want, such as sending an enquiry, making a booking or tapping your phone number to call. Counting conversions shows how much work your website actually brings in, not just how many people looked.

### Can you tell me which calls turned into jobs?

Not from the website alone. We can count taps on your phone number, which shows someone tried to call, but not whether the call connected or became work. Your enquiry list shows which form enquiries you marked as booked.

### Does the report use cookies to track my visitors?

No, the report is built from your site's privacy-friendly analytics, which count visits and actions without cookies or cross-site tracking, so your site does not need a cookie banner for it.

### Is the monthly report included in my plan?

Yes, the monthly lead report is included on every plan, including Monthly at £99 a month.