# A digital stamp card that rewards your regulars

> Reward regulars with points or a digital stamp card tracked through their customer account, with no paper cards to lose. Can be added to any plan; standard on Pro.

- Source: https://nerdsharks.com/features/loyalty-programme
- Publisher: Nerdsharks (Exeter, Devon, UK)
- Updated: 2026-09-27

Paper stamp cards get lost in coat pockets and washing machines. A loyalty programme on your website keeps track for you: customers earn a stamp or points each time they book or buy, and can see their progress when they log in to their customer account. When they reach the target - say a free coffee after nine, or ten per cent off after five grooms - the reward is added to their account and they get an email to say so. You set the rules and the reward, and you can see who your most loyal customers are. A loyalty programme runs on top of customer accounts. It can be added to any plan, priced on your call, and comes as standard on Pro.

## How it works

1. **You choose the rules** - Decide whether customers collect stamps per visit or points per pound spent, what the reward is and when it can be used. We set it up to match.
2. **Stamps are added automatically** - When a customer books, pays or orders through your site while logged in, their stamp or points are added without anyone lifting a finger.
3. **Customers see their progress** - Their account shows how many stamps or points they have and how close they are to the next reward, which gives them a reason to come back.
4. **Rewards are claimed online** - When a reward is earned, the customer gets an email and the reward appears in their account, ready to use on their next booking or order.

## Why it matters

- **A reason to come back to you** - When a customer is two stamps from a free treat, they are more likely to choose you next time rather than trying somewhere new.
- **No cards to print or lose** - Everything is tracked in the customer’s account, so there is nothing to print, nothing to forget at home and no arguing about missing stamps.
- **See who your regulars are** - The programme shows which customers visit most, so you can thank them properly or invite them to try something new.

## Questions

### Which plan includes a loyalty programme?

Any plan. A loyalty programme can be added to Monthly or Own It, priced on your call, and comes as standard on Pro. It needs customer accounts, which we can add at the same time.

### Can I add stamps for in-person visits?

Yes. Visits booked through the site are counted automatically, and you or your staff can add a stamp by hand for walk-ins from your admin area.

### Can I change the rewards later?

Yes. You can change the reward or the rules, and existing stamps carry over. We suggest giving customers notice before you make a reward harder to reach.

### Does it work with an app on the customer’s phone?

Customers use it through your website on their phone, logged in to their account. There is no separate app for them to download.