# Websites for accountants

> Websites for accountancy practices that answer the two questions every prospect has - do you handle businesses like mine, and what will it cost a month.

- Source: https://nerdsharks.com/industries/accountants
- Publisher: Nerdsharks (Exeter, Devon, UK)
- Updated: 2026-09-27

There are 31,305 accountancy practices across 377 UK local authorities (ONS UK Business Counts, SIC 69201, 2025, OGL v3.0).

## How customers choose

People change accountant rarely and reluctantly, usually triggered by a specific event: starting a company, a bad experience, a growth threshold, or an HMRC letter. When they do look, they want to know whether you handle their situation specifically - a sole trader, a limited company with staff, a landlord with four properties - and what the monthly fee is. Referral still dominates this market, so a large share of visitors arrive having already heard your name and are simply checking you look substantial and competent. That verification visit is what the website mostly exists for.

## What most websites in this trade get wrong

Accountancy websites are the most interchangeable of any profession. Almost all of them say the same things about proactive advice and being more than just number crunchers, and almost none of them state a price or name a client type. The result is that a prospect cannot distinguish between four local practices. Publishing monthly fees by client type is uncomfortable and it is also the single most effective differentiator available in this market.

## What the website has to do

- **Free initial consultation booking** - The standard entry point, and low commitment for a nervous switcher.
- **Fee enquiry from a specific client type** - A prospect who identifies as "limited company with three staff" is already qualified.
- **Pass the referral verification check** - Many visitors already intend to call and are confirming you look credible.

## Pages

- **Home** - Who you work with and what it costs.
- **Services by client type** - Sole traders, limited companies, landlords, contractors.
- **Fees** - Monthly packages by client type.
- **Switching accountant** - Removes the main friction - people think switching is hard.
- **Making Tax Digital** - A genuine current concern that drives search.
- **About** - Qualifications, professional body, real team.
- **Contact** - Consultation booking.

## Features that matter

- **Monthly fee packages published by client type** - Almost no competitor does it, and it is what every prospect wants to know.
- **Services organised by client type rather than by service name** - A sole trader wants to see themselves, not a list of compliance products.
- **A page explaining how switching works** - Fear of the switching process is the main reason people stay put.
- **ICAEW, ACCA or equivalent membership displayed** - Anyone can call themselves an accountant; regulated membership is the differentiator.
- **Named team with real photographs** - This is a long relationship and people want to see who they will deal with.

Trust signals: Professional body membership; Professional indemnity insurance; Named qualified staff; Published fees.

Seasonality: January self-assessment dominates. Company year-ends and the April tax year drive secondary peaks.

## Local authorities with the most

| Local authority | Businesses |
|---|---|
| Barnet | 575 |
| Harrow | 545 |
| Birmingham | 510 |
| Buckinghamshire | 435 |
| Westminster | 425 |
| Redbridge | 370 |
| Leeds | 335 |
| Camden | 330 |
| Manchester | 295 |
| North Yorkshire | 290 |

## The offer

- **Monthly**: £299 upfront, £99/month (the upfront is a setup fee), 12-month minimum term. We build it, host it and look after it - and after 24 monthly payments, it is yours.
- **Own It**: £1,795 upfront, £49/month, no minimum term. Buy the website outright. It is yours to keep, move or cancel.
- **Pro**: £6,950 upfront, £299/month, 12-month minimum term. No limits. For large, multi-site and fast-growing businesses.
- Payment: The setup fee is paid when you book, and it starts the design. Monthly fees are collected by Direct Debit, covered by the Direct Debit Guarantee, from the day your site goes live.
- Guarantee: You see your finished design on your phone and approve it before anything goes live, with two full rounds of changes included. Nothing launches until you are happy with it. The Monthly plan runs for 12 months from launch.
- Bolt-ons: Google Business Profile management £29/month; Local SEO pack £49/month; Business email £5/month. Coming soon, not yet on sale: Missed-call text back, Review booster.
- VAT: We are not VAT registered, so there is no VAT to add to these prices.

## Questions

### Should I put my prices on my website?

Almost always yes. Hiding prices loses more enquiries than it protects, because people assume the worst and go to a competitor who publishes theirs. If your pricing genuinely varies, publish a range and explain in one sentence what moves it - that converts far better than "contact us for a quote".

### Should individual staff have their own pages?

If customers choose a person rather than a business, yes. In salons, dental practices and professional firms people are picking an individual, and giving each one a page with their own work, qualifications and booking link converts noticeably better than a single team photograph.

### How do I look established without exaggerating?

Name your people, show your qualifications and registrations, be specific about who you work with, and publish something that demonstrates you know what you are talking about. Vague claims about excellence read as filler; specifics read as competence.