# Websites for bathroom fitters

> Websites for bathroom fitters, built for a customer who has been saving pictures for a year and now has to trust someone to rip out the only toilet in the house.

- Source: https://nerdsharks.com/industries/bathroom-fitters
- Publisher: Nerdsharks (Exeter, Devon, UK)
- Updated: 2026-09-27

There are 47,705 plumbing and heating businesses across 377 UK local authorities (ONS UK Business Counts, SIC 43220, 2025, OGL v3.0).

## How customers choose

A new bathroom is thought about for a long time and then decided fairly quickly once the budget lands. Most customers have already chosen a look - from Pinterest, Instagram or a showroom - and some have already bought the suite online and only need it fitted. What they are really choosing is a person: someone who will start on the day promised, keep the house usable, and not disappear to another job halfway through. Because a bathroom is the one room a family cannot do without, the question they ask most is how many days they will be without a toilet or shower. They compare three or four fitters, look closely at finished photos of rooms like their own, and read reviews for words like tidy and on time rather than for price. Accessible bathrooms and wet rooms bring a different buyer again - often an adult child arranging it for a parent - who cares about practicality and speed over style.

## What most websites in this trade get wrong

Bathroom fitting websites almost always show finished rooms and nothing else, usually photographed on a phone in a small room under a ceiling light, which flatters nobody. What the buyer cannot see is the part they are nervous about: the strip-out, the boxing-in, the waterproofing behind the tiles. Sites rarely say whether you do supply-and-fit, fit-only or both, so the customer who bought a suite online does not know whether to ring. And very few answer the question every customer has - how many days the job takes and what happens to the household while it does.

## What the website has to do

- **Home survey or design visit booking** - Bathrooms are quoted in the room; the visit is where the job is won.
- **Fit-only enquiries with the suite details attached** - Customers who have already bought are ready to book now, if you make it clear you will fit what they chose.
- **Reassurance about timescale and disruption** - Days without a working bathroom is the objection behind most hesitation.

## Pages

- **Home** - A finished room shown large, plus the answer to “how long will it take”.
- **Bathroom installation** - Supply-and-fit, from design to final silicone.
- **Fit-only service** - For the growing number who bought the suite themselves.
- **Wet rooms and walk-in showers** - Separately searched and more technical - waterproofing is the selling point.
- **Accessible bathrooms** - A different buyer with different priorities, often arranging it for someone else.
- **Our projects** - Before, during and after for each job.
- **How a bathroom job runs** - Day by day, including when the toilet goes back in.
- **Contact** - Form with room measurements and photos of the current bathroom.

## Features that matter

- **Project pages with before, during and after photography** - In-progress photos prove the hidden work - waterproofing, pipework, boarding - was done properly.
- **A day-by-day outline of a typical job** - It answers the disruption question before the customer has to ask it.
- **Clear supply-and-fit versus fit-only statement** - Stops the customer who has already bought a suite wondering whether to bother calling.
- **Enquiry form taking room measurements and photos** - Lets you give a realistic ballpark before driving out.
- **A plain statement of who handles electrics and gas** - Some bathroom electrical work is notifiable under Part P; naming who signs it off answers a doubt before it forms.

Trust signals: Before, during and after project photography; Written workmanship guarantee; Public liability insurance; Part P and Gas Safe registration, in-house or through named partners; TrustMark registration where held.

Seasonality: Enquiries climb in January as people plan the year, and again in late summer from people who want the room finished before Christmas guests. Good fitters book weeks ahead, so the busiest enquiry months are not the busiest working months.

## Local authorities with the most

| Local authority | Businesses |
|---|---|
| Buckinghamshire | 580 |
| North Yorkshire | 470 |
| Cornwall | 465 |
| Somerset | 450 |
| Leeds | 435 |
| Dorset | 430 |
| Wiltshire | 420 |
| Birmingham | 415 |
| West Northamptonshire | 350 |
| Bournemouth, Christchurch and Poole | 350 |

## The offer

- **Monthly**: £299 upfront, £99/month (the upfront is a setup fee), 12-month minimum term. We build it, host it and look after it - and after 24 monthly payments, it is yours.
- **Own It**: £1,795 upfront, £49/month, no minimum term. Buy the website outright. It is yours to keep, move or cancel.
- **Pro**: £6,950 upfront, £299/month, 12-month minimum term. No limits. For large, multi-site and fast-growing businesses.
- Payment: The setup fee is paid when you book, and it starts the design. Monthly fees are collected by Direct Debit, covered by the Direct Debit Guarantee, from the day your site goes live.
- Guarantee: You see your finished design on your phone and approve it before anything goes live, with two full rounds of changes included. Nothing launches until you are happy with it. The Monthly plan runs for 12 months from launch.
- Bolt-ons: Google Business Profile management £29/month; Local SEO pack £49/month; Business email £5/month. Coming soon, not yet on sale: Missed-call text back, Review booster.
- VAT: We are not VAT registered, so there is no VAT to add to these prices.

## Questions

### Should my website say whether I fit bathrooms customers have bought themselves?

Yes - say clearly whether you fit suites customers have bought themselves, because many bathroom customers now buy online before they look for a fitter. If you do fit-only, give it its own page and explain what you need from them: delivery dates, a full parts list, and who handles missing fittings. If you do not, say so politely, and you will stop spending evenings on calls that were never going to become jobs.

### What photos should a bathroom fitter put on their website?

The most persuasive bathroom photos show the room before, during and after, not just the finished shot. Customers are nervous about the work they cannot see - waterproofing, boxing-in, pipework - so a few in-progress photos prove the hidden work was done properly. Shoot finished rooms in daylight from the doorway at eye level, with the toilet seat down and the clutter cleared.

### How important is photography, really?

In visual trades it is the entire decision. Customers shortlist from photographs and read the words afterwards, if at all. It is worth paying a photographer for half a day once a year - it will change the size of the jobs you are asked to quote for more than anything else you could spend the money on.