# Websites for beauty salons

> Websites for beauty salons and aesthetic clinics that handle long treatment menus without turning into an unreadable price list.

- Source: https://nerdsharks.com/industries/beauty-salons
- Publisher: Nerdsharks (Exeter, Devon, UK)
- Updated: 2026-09-27

There are 51,505 hairdressing and beauty businesses across 377 UK local authorities (ONS UK Business Counts, SIC 96020, 2025, OGL v3.0).

## How customers choose

Beauty customers arrive with a specific treatment in mind and want to find it, price it and book it quickly. The complication is the sheer length of a typical treatment menu - fifty or more services across skin, nails, lashes, brows, waxing and increasingly injectables. Customers scan rather than read, and give up quickly if they cannot find their treatment. Aesthetic treatments behave differently: those customers research for weeks, want practitioner qualifications, and expect before-and-after evidence before they will book a consultation.

## What most websites in this trade get wrong

The treatment menu is usually a single enormous page or, worse, a PDF price list. Neither can be searched, neither works on a phone, and neither can rank for individual treatment searches. Every meaningful treatment category deserves its own section with its own explanation, because that is how people search. The second problem is that salons offering regulated aesthetic treatments often present them alongside a manicure with no mention of who is administering them.

## What the website has to do

- **Treatment booking** - Most visitors arrive knowing what they want and just need to book it.
- **Consultation booking for aesthetic treatments** - Higher value, and consultation is usually a clinical requirement.
- **Course and package sales** - Multi-session packages transform the value of a single customer.

## Pages

- **Home** - Route quickly to the main treatment categories.
- **Treatments by category** - Skin, nails, lashes and brows, waxing, aesthetics - each its own page.
- **Aesthetics** - Practitioner qualifications and evidence, kept clearly separate.
- **Prices** - Searchable and scannable, never a PDF.
- **Book** - By treatment, with duration shown.
- **About** - Therapist qualifications and insurance.

## Features that matter

- **Treatments split into browsable categories, never one long list** - People search for a specific treatment, and categories let those searches land.
- **Treatment duration alongside price** - Customers are booking time as much as buying a service.
- **Named practitioner qualifications for regulated treatments** - Aesthetic customers check credentials before anything else.
- **Before-and-after imagery where clinically appropriate** - The only persuasive evidence for results-based treatments.
- **No PDF price lists, ever** - A PDF cannot be read on a phone and cannot rank in search.

Trust signals: Therapist qualifications; Insurance; Before-and-after imagery; Products and brands used.

Seasonality: Peaks before Christmas, at Valentine’s, and through wedding and holiday season from May.

## Local authorities with the most

| Local authority | Businesses |
|---|---|
| Birmingham | 830 |
| Glasgow City | 635 |
| Westminster | 620 |
| Leeds | 615 |
| Liverpool | 470 |
| Barnet | 460 |
| Manchester | 450 |
| Camden | 440 |
| Enfield | 415 |
| North Yorkshire | 405 |

## The offer

- **Monthly**: £299 upfront, £99/month (the upfront is a setup fee), 12-month minimum term. We build it, host it and look after it - and after 24 monthly payments, it is yours.
- **Own It**: £1,795 upfront, £49/month, no minimum term. Buy the website outright. It is yours to keep, move or cancel.
- **Pro**: £6,950 upfront, £299/month, 12-month minimum term. No limits. For large, multi-site and fast-growing businesses.
- Payment: The setup fee is paid when you book, and it starts the design. Monthly fees are collected by Direct Debit, covered by the Direct Debit Guarantee, from the day your site goes live.
- Guarantee: You see your finished design on your phone and approve it before anything goes live, with two full rounds of changes included. Nothing launches until you are happy with it. The Monthly plan runs for 12 months from launch.
- Bolt-ons: Google Business Profile management £29/month; Local SEO pack £49/month; Business email £5/month. Coming soon, not yet on sale: Missed-call text back, Review booster.
- VAT: We are not VAT registered, so there is no VAT to add to these prices.

## Questions

### Can you add online booking?

Yes. Every plan includes a booking-request form, live-availability booking can be added to any plan (quoted on your call) and comes as standard on Pro, and we can connect whichever booking system suits your business rather than forcing you onto ours. For appointment businesses it is usually the highest-return feature on the site, because the phone going unanswered while you are working is a constant source of lost bookings.

### Should I put my prices on my website?

Almost always yes. Hiding prices loses more enquiries than it protects, because people assume the worst and go to a competitor who publishes theirs. If your pricing genuinely varies, publish a range and explain in one sentence what moves it - that converts far better than "contact us for a quote".

### Should individual staff have their own pages?

If customers choose a person rather than a business, yes. In salons, dental practices and professional firms people are picking an individual, and giving each one a page with their own work, qualifications and booking link converts noticeably better than a single team photograph.