# Websites for bookkeepers

> Websites for bookkeepers that say clearly who you work with, which software you use and what it costs a month, so small businesses stop wondering if they need an accountant instead.

- Source: https://nerdsharks.com/industries/bookkeepers
- Publisher: Nerdsharks (Exeter, Devon, UK)
- Updated: 2026-09-27

There are 7,810 bookkeeping businesses across 366 UK local authorities (ONS UK Business Counts, SIC 69202, 2025, OGL v3.0).

## How customers choose

People start looking for a bookkeeper when the admin has become a problem: a shoebox of receipts, a VAT return due, a business that has grown past what the owner can do on a Sunday evening, or Making Tax Digital for Income Tax, which began applying to some sole traders and landlords from April 2026. Many are not sure whether they need a bookkeeper or an accountant, and the website that explains the difference plainly earns their trust. They search for "bookkeeper" plus a town, or for help with specific software - Xero, QuickBooks, Sage, FreeAgent - because they already use it or have been told to. They want a monthly price, to know whether you work remotely or will visit, and whether you handle payroll and VAT returns. Referrals from accountants are a major source: many bookkeepers work alongside a practice that sends them clients.

## What most websites in this trade get wrong

Bookkeeping websites often copy the language of accountancy firms and end up sounding like a smaller, vaguer version of one. The prospect cannot tell what you actually do each month, which software you support, or what it costs. The more useful approach is to be concrete: monthly packages by transaction volume, the software you are certified in, whether you do payroll and VAT, and what you need from the client each month. The second failure is missing credentials. Anyone can call themselves a bookkeeper, and bookkeepers offering services must be supervised for anti-money laundering, so showing your professional body and supervision is one of the few ways to stand out from someone doing it on the side.

## What the website has to do

- **Discovery call or consultation booking** - The standard first step, and low-risk for someone overwhelmed by admin.
- **Package enquiry by business type** - A prospect who picks "sole trader, about fifty transactions a month" is already qualified.
- **Accountant referral partnerships** - A steady source of clients who already trust the recommendation.

## Pages

- **Home** - Who you help, the software you use, and monthly prices.
- **Services** - Bookkeeping, VAT returns, payroll and catch-up work.
- **Pricing** - Monthly packages by volume or business type.
- **Software** - Xero, QuickBooks, Sage or FreeAgent, and help moving across.
- **Making Tax Digital** - What has changed and how you help, in plain English.
- **About** - Qualifications, membership and AML supervision.
- **Contact** - Call booking.

## Features that matter

- **Monthly pricing by transaction volume or business type** - The first thing a small business owner wants to know.
- **Software certifications displayed** - People search by the software they already use.
- **A plain explanation of bookkeeper versus accountant** - Answers the confusion that stops many people enquiring.
- **Professional body membership and AML supervision stated** - Separates a professional practice from casual help.
- **Online call booking** - Busy owners book a slot rather than play phone tag.

Trust signals: ICB or AAT membership, including AAT Licensed status where held; Anti-money laundering supervision; Xero, QuickBooks, Sage or FreeAgent certification; Professional indemnity insurance; Published monthly prices.

Seasonality: January self-assessment and quarterly VAT deadlines drive enquiries, as do quarterly Making Tax Digital updates for those now in it. April and the new tax year bring new starters.

## Local authorities with the most

| Local authority | Businesses |
|---|---|
| Harrow | 130 |
| Redbridge | 130 |
| Westminster | 120 |
| Barnet | 120 |
| Birmingham | 115 |
| Camden | 115 |
| Ealing | 95 |
| Buckinghamshire | 95 |
| Hackney | 85 |
| Enfield | 85 |

## The offer

- **Monthly**: £299 upfront, £99/month (the upfront is a setup fee), 12-month minimum term. We build it, host it and look after it - and after 24 monthly payments, it is yours.
- **Own It**: £1,795 upfront, £49/month, no minimum term. Buy the website outright. It is yours to keep, move or cancel.
- **Pro**: £6,950 upfront, £299/month, 12-month minimum term. No limits. For large, multi-site and fast-growing businesses.
- Payment: The setup fee is paid when you book, and it starts the design. Monthly fees are collected by Direct Debit, covered by the Direct Debit Guarantee, from the day your site goes live.
- Guarantee: You see your finished design on your phone and approve it before anything goes live, with two full rounds of changes included. Nothing launches until you are happy with it. The Monthly plan runs for 12 months from launch.
- Bolt-ons: Google Business Profile management £29/month; Local SEO pack £49/month; Business email £5/month. Coming soon, not yet on sale: Missed-call text back, Review booster.
- VAT: We are not VAT registered, so there is no VAT to add to these prices.

## Questions

### Should my website explain the difference between a bookkeeper and an accountant?

Yes, because many small business owners are genuinely unsure which they need. A short, plain explanation of what you do each month, and where an accountant usually takes over, removes the hesitation that stops people enquiring. It also makes you easier to recommend for accountants you work alongside.

### Is it worth having pages for Xero, QuickBooks and other software?

Pages for the software you support are usually worth having, because many business owners search by the software they already use. A page for each one, stating your certification and how you help with setup, clean-up and moving across, meets that search directly. Only list software you genuinely work with.

### Should I put my prices on my website?

Almost always yes. Hiding prices loses more enquiries than it protects, because people assume the worst and go to a competitor who publishes theirs. If your pricing genuinely varies, publish a range and explain in one sentence what moves it - that converts far better than "contact us for a quote".

### How do I look established without exaggerating?

Name your people, show your qualifications and registrations, be specific about who you work with, and publish something that demonstrates you know what you are talking about. Vague claims about excellence read as filler; specifics read as competence.