# Websites for carpet cleaners

> Websites for carpet and upholstery cleaners that sell with before-and-after photographs and per-room prices, and catch the deadline customers - tenants leaving, houses going on the market, pets and parties.

- Source: https://nerdsharks.com/industries/carpet-cleaners
- Publisher: Nerdsharks (Exeter, Devon, UK)
- Updated: 2026-09-27

There are 4,440 laundry, dry-cleaning and carpet-cleaning businesses across 346 UK local authorities (ONS UK Business Counts, SIC 96010, 2025, OGL v3.0).

## How customers choose

Carpet cleaning is usually triggered by an event. A tenant needs the deposit back, a house is going on the market, a dog has been ill, there was a party, or Christmas guests are coming. The customer wants it done soon, at a clear price, and wants to know how long the carpet will take to dry. They compare two or three businesses quickly, mostly on photographs of stains that came out and on price per room. Landlords, letting agents and holiday-let owners are the repeat customers, booking between guests or tenancies on short notice. A smaller, more considered group has wool, rugs or delicate upholstery and wants to know you will not ruin it.

## What most websites in this trade get wrong

Carpet cleaning is one of the most visual services there is, and most websites waste it on stock photos of a smiling technician. The before-and-after shot of a real stain on a real carpet is the entire sales pitch. The other failures are practical: no prices when the job is easily priced per room, no mention of drying time when it is the first question, and nothing written for landlords and agents, who could fill the diary on their own.

## What the website has to do

- **Online booking with per-room price** - An event-driven, time-sensitive purchase closes fastest with a price and a date.
- **End-of-tenancy and landlord bookings** - Deadline-driven, repeatable work from agents and landlords.
- **Upholstery and rug add-ons** - Raises the value of each visit with little extra travel.

## Pages

- **Home** - Before-and-after photographs, per-room prices and a booking button.
- **Carpet cleaning** - Method, drying time, what to expect on the day.
- **Upholstery and sofa cleaning** - A distinct search, and often the upsell.
- **Rug cleaning** - For wool and specialist rugs where customers need reassurance.
- **End of tenancy and landlords** - Fast turnaround and invoices for agents.
- **Stains and pet odours** - Answers the specific problem that brought them here.
- **Prices** - Per room, per stair, per sofa.

## Features that matter

- **Before-and-after image sliders from your own jobs** - The result is the product, and nothing sells it like your own proof.
- **Per-room and per-item pricing** - The job is easy to price, and a price closes an event-driven booking.
- **Drying time and aftercare stated clearly** - It is the first question most customers ask.
- **Online booking with preferred dates** - Deadline customers need to know quickly whether you can do it before their date.
- **Landlord and agent section** - Repeat, short-notice work from agents deserves its own route.

Trust signals: National Carpet Cleaners Association (NCCA) membership where held; WoolSafe approved status where held; Public liability insurance; Before-and-after photographs from real jobs.

Seasonality: Busy in spring, in summer when tenancies turn over, and in the run-up to Christmas. January is typically quiet.

## Local authorities with the most

| Local authority | Businesses |
|---|---|
| Barnet | 80 |
| Birmingham | 65 |
| Wandsworth | 60 |
| Westminster | 60 |
| Ealing | 60 |
| Brent | 55 |
| Cornwall | 55 |
| Camden | 50 |
| Hackney | 45 |
| Hammersmith and Fulham | 45 |

## The offer

- **Monthly**: £299 upfront, £99/month (the upfront is a setup fee), 12-month minimum term. We build it, host it and look after it - and after 24 monthly payments, it is yours.
- **Own It**: £1,795 upfront, £49/month, no minimum term. Buy the website outright. It is yours to keep, move or cancel.
- **Pro**: £6,950 upfront, £299/month, 12-month minimum term. No limits. For large, multi-site and fast-growing businesses.
- Payment: The setup fee is paid when you book, and it starts the design. Monthly fees are collected by Direct Debit, covered by the Direct Debit Guarantee, from the day your site goes live.
- Guarantee: You see your finished design on your phone and approve it before anything goes live, with two full rounds of changes included. Nothing launches until you are happy with it. The Monthly plan runs for 12 months from launch.
- Bolt-ons: Google Business Profile management £29/month; Local SEO pack £49/month; Business email £5/month. Coming soon, not yet on sale: Missed-call text back, Review booster.
- VAT: We are not VAT registered, so there is no VAT to add to these prices.

## Questions

### How important are before-and-after photos for a carpet cleaning website?

They are the most persuasive content a carpet cleaner can have, because the result is the product. Photographs of real stains on real carpets, taken from the same angle before and after, do more than any description of your equipment. Take them on every job with your phone; over a few months you will have a gallery no stock photo can compete with.

### Should I show carpet cleaning prices per room?

Usually yes, because carpet cleaning is easy to price and customers are often booking against a deadline. A per-room, per-stair and per-sofa price list lets someone work out the cost and book in minutes. Add a line on what changes the price - heavy soiling, pet stains, delicate fibres - and you avoid surprises on the day.

### Can you add online booking?

Yes. Every plan includes a booking-request form, live-availability booking can be added to any plan (quoted on your call) and comes as standard on Pro, and we can connect whichever booking system suits your business rather than forcing you onto ours. For appointment businesses it is usually the highest-return feature on the site, because the phone going unanswered while you are working is a constant source of lost bookings.