# Websites for cleaning companies

> Websites for cleaning businesses, built for a purchase that is almost entirely about trust, reliability and knowing the price before you ring.

- Source: https://nerdsharks.com/industries/cleaners
- Publisher: Nerdsharks (Exeter, Devon, UK)
- Updated: 2026-09-27

There are 13,895 cleaning businesses across 375 UK local authorities (ONS UK Business Counts, SIC 81210, 2025, OGL v3.0).

## How customers choose

Domestic cleaning is a trust purchase - someone will have keys to the house - so vetting, insurance and staff continuity matter more than anything on the price list. Customers want to know whether it is the same cleaner each week. Commercial cleaning is bought on a completely different basis: a facilities or office manager wants out-of-hours cover, DBS-checked staff, invoicing and a contract they can terminate. Both want an indicative price before they make contact, and most cleaning websites refuse to give one.

## What most websites in this trade get wrong

Almost every cleaning website hides pricing behind "contact us for a quote", which suits the business and frustrates the customer. This is a market where a price range and a clear scope would convert far better than another paragraph about attention to detail. The other failure is generic stock photography of a woman with a spray bottle, which is interchangeable and communicates nothing about your actual staff or standards.

## What the website has to do

- **Regular domestic booking** - Weekly and fortnightly cleans are the recurring backbone of the business.
- **Commercial contract enquiry** - Higher value, longer term and less price-sensitive.
- **One-off deep and end-of-tenancy cleans** - High-margin work with urgent, well-defined demand.

## Pages

- **Home** - Trust signals and an indicative price, immediately.
- **Domestic cleaning** - Regular cleans, with what is and is not included.
- **Commercial and office cleaning** - Written for facilities managers.
- **End of tenancy cleaning** - Urgent, well-searched, deadline-driven.
- **Our staff and vetting** - The single most persuasive page on a cleaning site.
- **Prices** - A rare and genuine competitive advantage in this market.
- **Contact** - Booking with date and property size.

## Features that matter

- **Indicative pricing by property size or hourly rate** - Almost no competitor does it, and customers overwhelmingly want it.
- **Staff vetting, DBS and insurance explained properly** - Someone will have keys to the house - this is the real objection.
- **A written checklist of what a clean includes and excludes** - Prevents the disputes that lose recurring customers.
- **Photographs of your actual team, not stock imagery** - A trust purchase cannot be sold with an interchangeable stock photo.
- **Online booking with property size and frequency** - Recurring bookings should not require a phone call.

Trust signals: DBS-checked staff; Public liability insurance; Named team members; Service checklist.

Seasonality: End-of-tenancy work peaks with student and rental cycles in summer. Deep cleans spike before Christmas and in spring.

## Local authorities with the most

| Local authority | Businesses |
|---|---|
| Leeds | 180 |
| Birmingham | 180 |
| North Yorkshire | 160 |
| Enfield | 150 |
| Cornwall | 140 |
| Buckinghamshire | 125 |
| Bournemouth, Christchurch and Poole | 125 |
| Bromley | 115 |
| Somerset | 115 |
| Hackney | 105 |

## The offer

- **Monthly**: £299 upfront, £99/month (the upfront is a setup fee), 12-month minimum term. We build it, host it and look after it - and after 24 monthly payments, it is yours.
- **Own It**: £1,795 upfront, £49/month, no minimum term. Buy the website outright. It is yours to keep, move or cancel.
- **Pro**: £6,950 upfront, £299/month, 12-month minimum term. No limits. For large, multi-site and fast-growing businesses.
- Payment: The setup fee is paid when you book, and it starts the design. Monthly fees are collected by Direct Debit, covered by the Direct Debit Guarantee, from the day your site goes live.
- Guarantee: You see your finished design on your phone and approve it before anything goes live, with two full rounds of changes included. Nothing launches until you are happy with it. The Monthly plan runs for 12 months from launch.
- Bolt-ons: Google Business Profile management £29/month; Local SEO pack £49/month; Business email £5/month. Coming soon, not yet on sale: Missed-call text back, Review booster.
- VAT: We are not VAT registered, so there is no VAT to add to these prices.

## Questions

### How do I sell a recurring contract on a website?

Publish the plans, say how often you visit, give an indicative price and make signing up take under a minute. Recurring work is bought on convenience and clarity, and most competitors make it a phone call - which is exactly the friction you can remove.

### Should I put my prices on my website?

Almost always yes. Hiding prices loses more enquiries than it protects, because people assume the worst and go to a competitor who publishes theirs. If your pricing genuinely varies, publish a range and explain in one sentence what moves it - that converts far better than "contact us for a quote".

### Should I list every town I cover?

List the towns you genuinely work in and would happily travel to. A short honest list produces better enquiries than a long optimistic one, and it stops you spending your day quoting for jobs ninety minutes away that you were never going to take.