# Websites for clinics & private healthcare

> Websites for private clinics - physiotherapy, podiatry, osteopathy and allied health - where the visitor usually has a specific problem and wants to know if you fix it.

- Source: https://nerdsharks.com/industries/clinics
- Publisher: Nerdsharks (Exeter, Devon, UK)
- Updated: 2026-09-27

There are 27,165 other health practices across 376 UK local authorities (ONS UK Business Counts, SIC 86900, 2025, OGL v3.0).

## How customers choose

Clinic visitors almost always arrive with a named complaint: a bad back, plantar fasciitis, a knee that will not settle after running. They search by condition, not by profession, and they want to know three things - do you treat this, how long will it take, and what does it cost. They are often in pain and frequently have been waiting for NHS treatment, so speed of access is a genuine differentiator. They check practitioner registration carefully, because this is a field where anyone can call themselves a therapist.

## What most websites in this trade get wrong

Clinic websites are organised around the professions the clinic employs rather than the problems patients have. A patient with sciatica has to work out that sciatica is treated by the physiotherapy department. Condition-led pages, written in the words patients actually use, are both far more useful and far more likely to be found. The second failure is not publishing prices or appointment availability, which are the two questions that decide whether someone books.

## What the website has to do

- **Initial assessment booking** - The entry point to a course of treatment, which is where the value is.
- **Condition-specific enquiries** - Patients search by symptom, and condition pages capture that intent precisely.
- **Demonstrate fast access** - Availability this week is a real advantage over long NHS waits.

## Pages

- **Home** - Conditions treated, availability, and prices.
- **Conditions we treat** - Organised by symptom, in patient language.
- **Individual condition pages** - Back pain, sciatica, sports injury - each searched separately.
- **Our practitioners** - Registration bodies and specialisms.
- **Prices** - Per session and per course.
- **Book** - With next available appointment shown.

## Features that matter

- **Pages organised by condition rather than by profession** - Patients search by symptom; internal departmental structure is meaningless to them.
- **Professional registration displayed for every practitioner** - HCPC, CSP or equivalent registration is what separates you from the unregulated.
- **Session prices and typical course length published** - Patients need to understand total cost, not just the first appointment.
- **Next available appointment shown** - Fast access is the clearest advantage private clinics have.
- **Careful, non-overstated claims about outcomes** - Healthcare advertising is regulated and overstatement is both unlawful and untrustworthy.

Trust signals: Practitioner registration numbers; Professional body membership; Published prices; Appointment availability.

Seasonality: Sports injuries rise with the running and football seasons; back complaints cluster in January after inactivity.

## Local authorities with the most

| Local authority | Businesses |
|---|---|
| Birmingham | 720 |
| Westminster | 435 |
| Leeds | 395 |
| Manchester | 360 |
| Camden | 345 |
| Bradford | 330 |
| Kirklees | 330 |
| Barnet | 300 |
| Buckinghamshire | 270 |
| Hackney | 255 |

## The offer

- **Monthly**: £299 upfront, £99/month (the upfront is a setup fee), 12-month minimum term. We build it, host it and look after it - and after 24 monthly payments, it is yours.
- **Own It**: £1,795 upfront, £49/month, no minimum term. Buy the website outright. It is yours to keep, move or cancel.
- **Pro**: £6,950 upfront, £299/month, 12-month minimum term. No limits. For large, multi-site and fast-growing businesses.
- Payment: The setup fee is paid when you book, and it starts the design. Monthly fees are collected by Direct Debit, covered by the Direct Debit Guarantee, from the day your site goes live.
- Guarantee: You see your finished design on your phone and approve it before anything goes live, with two full rounds of changes included. Nothing launches until you are happy with it. The Monthly plan runs for 12 months from launch.
- Bolt-ons: Google Business Profile management £29/month; Local SEO pack £49/month; Business email £5/month. Coming soon, not yet on sale: Missed-call text back, Review booster.
- VAT: We are not VAT registered, so there is no VAT to add to these prices.

## Questions

### What can we legally claim on a healthcare or legal website?

Less than most people assume. Advertising rules restrict claims about outcomes, and professional regulators add their own requirements on price transparency and registration details. We build to those constraints rather than around them, and we will tell you if something you want to say is likely to cause a problem.

### Should I put my prices on my website?

Almost always yes. Hiding prices loses more enquiries than it protects, because people assume the worst and go to a competitor who publishes theirs. If your pricing genuinely varies, publish a range and explain in one sentence what moves it - that converts far better than "contact us for a quote".

### Can you add online booking?

Yes. Every plan includes a booking-request form, live-availability booking can be added to any plan (quoted on your call) and comes as standard on Pro, and we can connect whichever booking system suits your business rather than forcing you onto ours. For appointment businesses it is usually the highest-return feature on the site, because the phone going unanswered while you are working is a constant source of lost bookings.