# Websites for consultants

> Websites for independent consultants and small consultancies, where the site has to make one person look like a safe bet for a serious budget.

- Source: https://nerdsharks.com/industries/consultants
- Publisher: Nerdsharks (Exeter, Devon, UK)
- Updated: 2026-09-27

There are 135,575 management consultancies across 377 UK local authorities (ONS UK Business Counts, SIC 70229, 2025, OGL v3.0).

## How customers choose

Consultancy is bought on evidence of having solved this exact problem before. A prospect is usually a manager who has been told to fix something and needs to justify the choice internally, so they are gathering evidence to defend a decision as much as making one. They read case studies properly, they check whether your experience is in their sector, and they will read a genuinely useful article end to end. This is one of the few B2B services where written content directly generates enquiries, because demonstrating thinking is the same as demonstrating capability.

## What most websites in this trade get wrong

Consultant websites describe methodology at length and outcomes barely at all. A prospect does not want to know about your five-phase framework; they want to know what changed for a company like theirs. The other failure is being deliberately vague about who you serve, in the hope of appealing to everyone - which reliably appeals to no one. Naming a sector and a problem sharply is what makes an independent consultant look like a specialist rather than a generalist between jobs.

## What the website has to do

- **Discovery call booking** - The standard first step in a consultancy sale.
- **Case study engagement** - Evidence of comparable work is what actually persuades.
- **Content-driven enquiries** - Publishing genuinely useful thinking is the most effective lead source in consultancy.

## Pages

- **Home** - The specific problem you solve, for a specific kind of client.
- **Services** - Framed as outcomes, not methodology.
- **Case studies** - Situation, what was done, what changed.
- **Insights** - The lead engine - real thinking, published regularly.
- **About** - Track record and credibility.
- **Contact** - Discovery call booking.

## Features that matter

- **Case studies structured as situation, action and measurable result** - The only content that reliably converts a consultancy enquiry.
- **A sharply named sector and problem focus** - Specialists command higher fees than generalists and win more work.
- **A publishing platform for substantial articles** - Demonstrated thinking is the strongest lead source in this market.
- **Direct call booking** - Removes the scheduling friction from a high-value conversation.
- **Named credentials and real client sectors** - An anonymous consultancy site cannot support a serious fee.

Trust signals: Case studies with measurable outcomes; Named client sectors; Published articles; Professional background.

## Local authorities with the most

| Local authority | Businesses |
|---|---|
| Westminster | 4,530 |
| Camden | 2,810 |
| Buckinghamshire | 2,460 |
| Hackney | 1,930 |
| Islington | 1,865 |
| Barnet | 1,630 |
| Wandsworth | 1,500 |
| City of London | 1,460 |
| Richmond upon Thames | 1,450 |
| North Yorkshire | 1,425 |

## The offer

- **Monthly**: £299 upfront, £99/month (the upfront is a setup fee), 12-month minimum term. We build it, host it and look after it - and after 24 monthly payments, it is yours.
- **Own It**: £1,795 upfront, £49/month, no minimum term. Buy the website outright. It is yours to keep, move or cancel.
- **Pro**: £6,950 upfront, £299/month, 12-month minimum term. No limits. For large, multi-site and fast-growing businesses.
- Payment: The setup fee is paid when you book, and it starts the design. Monthly fees are collected by Direct Debit, covered by the Direct Debit Guarantee, from the day your site goes live.
- Guarantee: You see your finished design on your phone and approve it before anything goes live, with two full rounds of changes included. Nothing launches until you are happy with it. The Monthly plan runs for 12 months from launch.
- Bolt-ons: Google Business Profile management £29/month; Local SEO pack £49/month; Business email £5/month. Coming soon, not yet on sale: Missed-call text back, Review booster.
- VAT: We are not VAT registered, so there is no VAT to add to these prices.

## Questions

### How do I look established without exaggerating?

Name your people, show your qualifications and registrations, be specific about who you work with, and publish something that demonstrates you know what you are talking about. Vague claims about excellence read as filler; specifics read as competence.

### Does writing articles actually bring in work?

In consultancy, more than almost anything else - because demonstrating how you think is the same as demonstrating what you can do. It only works if the writing is genuinely useful. Publishing thin, keyword-stuffed articles is worse than publishing nothing.

### Should individual staff have their own pages?

If customers choose a person rather than a business, yes. In salons, dental practices and professional firms people are picking an individual, and giving each one a page with their own work, qualifications and booking link converts noticeably better than a single team photograph.