# Websites for painters & decorators

> Websites for painters and decorators that answer the two questions every customer actually has: what does the finish look like, and how much mess will there be.

- Source: https://nerdsharks.com/industries/decorators
- Publisher: Nerdsharks (Exeter, Devon, UK)
- Updated: 2026-09-27

There are 12,495 painting and decorating businesses across 377 UK local authorities (ONS UK Business Counts, SIC 43341, 2025, OGL v3.0).

## How customers choose

Decorating is one of the few trades a customer could plausibly do themselves, so the decision is partly about whether paying is justified. That makes finish quality and tidiness the deciding factors rather than technical capability. Customers look for evidence of clean lines, properly prepared surfaces and dust sheets - and, more than in any other trade, they worry about strangers being in the house for a week. Commercial and letting work behaves differently again: agents care about turnaround between tenancies and nothing else.

## What most websites in this trade get wrong

Decorating websites show finished rooms that could have come from any catalogue, which proves nothing. What convinces is preparation - the masked edges, the filled cracks, the covered furniture. Almost nobody photographs that, and it is the most persuasive content available to the trade. Sites also rarely distinguish domestic from commercial and letting work, which are three different buyers with three different priorities.

## What the website has to do

- **In-home quote booking** - Decorating is quoted in person and the visit is the real conversion.
- **Reassurance about disruption** - Mess and intrusion are the main unspoken objections.
- **Letting agent and commercial contracts** - Repeat turnaround work is the steadiest income in the trade.

## Pages

- **Home** - Finish quality and tidiness, immediately.
- **Interior decorating** - The core domestic service.
- **Exterior painting** - Seasonal, weather-dependent, separately searched.
- **Commercial and letting work** - Turnaround-focused, written for agents.
- **How we protect your home** - Directly answers the biggest objection.
- **Contact** - Quote visit booking.

## Features that matter

- **Preparation and protection photography, not just finished rooms** - Preparation is what customers are actually paying for and almost nobody shows it.
- **A written statement of how the house is protected and cleaned** - Removes the main hesitation in a domestic decorating decision.
- **Separate commercial and letting section** - Agents buy on turnaround, homeowners buy on finish.
- **Quote visit booking rather than a phone number alone** - The visit is the conversion; make booking it the primary action.

Trust signals: Preparation photography; Insurance; DBS checks where relevant; Repeat commercial clients.

Seasonality: Exterior work concentrates from April to September. Interior work fills the winter and peaks before Christmas.

## Local authorities with the most

| Local authority | Businesses |
|---|---|
| Buckinghamshire | 145 |
| Leeds | 115 |
| North Yorkshire | 115 |
| Birmingham | 105 |
| Barnet | 105 |
| Croydon | 100 |
| Enfield | 100 |
| Bournemouth, Christchurch and Poole | 100 |
| West Northamptonshire | 95 |
| Bromley | 95 |

## The offer

- **Monthly**: £299 upfront, £99/month (the upfront is a setup fee), 12-month minimum term. We build it, host it and look after it - and after 24 monthly payments, it is yours.
- **Own It**: £1,795 upfront, £49/month, no minimum term. Buy the website outright. It is yours to keep, move or cancel.
- **Pro**: £6,950 upfront, £299/month, 12-month minimum term. No limits. For large, multi-site and fast-growing businesses.
- Payment: The setup fee is paid when you book, and it starts the design. Monthly fees are collected by Direct Debit, covered by the Direct Debit Guarantee, from the day your site goes live.
- Guarantee: You see your finished design on your phone and approve it before anything goes live, with two full rounds of changes included. Nothing launches until you are happy with it. The Monthly plan runs for 12 months from launch.
- Bolt-ons: Google Business Profile management £29/month; Local SEO pack £49/month; Business email £5/month. Coming soon, not yet on sale: Missed-call text back, Review booster.
- VAT: We are not VAT registered, so there is no VAT to add to these prices.

## Questions

### What if I do not have photographs of my work?

Start taking them now, on your phone, before and after every job. Photographs of your own finished work convert better than any stock image or any amount of copy, and in the trades they are the single biggest factor in the size of job you get asked to quote for. We will lay out the site to work with whatever you have and improve as you build up a library.

### Should I list every town I cover?

List the towns you genuinely work in and would happily travel to. A short honest list produces better enquiries than a long optimistic one, and it stops you spending your day quoting for jobs ninety minutes away that you were never going to take.

### How important is photography, really?

In visual trades it is the entire decision. Customers shortlist from photographs and read the words afterwards, if at all. It is worth paying a photographer for half a day once a year - it will change the size of the jobs you are asked to quote for more than anything else you could spend the money on.