# Websites for dental practices

> Websites for dental practices that separate NHS from private clearly, price the private work honestly, and take the fear seriously.

- Source: https://nerdsharks.com/industries/dentists
- Publisher: Nerdsharks (Exeter, Devon, UK)
- Updated: 2026-09-27

There are 14,130 dental practices across 373 UK local authorities (ONS UK Business Counts, SIC 86230, 2025, OGL v3.0).

## How customers choose

Dental patients arrive in three quite different states. Someone in pain wants an emergency appointment today and will read nothing. Someone looking to register wants to know whether you are taking NHS patients, which is the single most-asked question in British dentistry and the one most practices answer ambiguously. Someone considering implants, orthodontics or cosmetic work researches for weeks, compares practices carefully, and wants before-and-after evidence, finance options and clinician credentials. A meaningful proportion of all three are genuinely anxious, and that anxiety shapes what they look for.

## What most websites in this trade get wrong

The commonest and most costly failure is being unclear about NHS availability. A patient who cannot find out whether you are accepting NHS registrations will simply try the next practice. The second is publishing private treatment without prices, which makes people assume the worst and go elsewhere. The third is stock photography of models with unnaturally perfect teeth, which increases anxiety rather than reducing it - real photographs of the practice and the actual team do the opposite.

## What the website has to do

- **New patient registration** - A registered patient is worth many years of recurring appointments.
- **Emergency appointment booking** - Pain-driven and immediate, and often the start of a long relationship.
- **Private treatment consultation** - Implants, orthodontics and cosmetic work are where the margin is.

## Pages

- **Home** - NHS availability, emergency route, and how to register.
- **New patients** - Registration, what to expect, and the first appointment.
- **NHS and private** - The distinction, stated without ambiguity.
- **Emergency dentist** - Same-day availability and out-of-hours arrangements.
- **Treatments** - Each significant treatment with its own page and price.
- **Our team** - GDC numbers, qualifications, real photographs.
- **Nervous patients** - Addresses the reason a large share of people avoid dentistry.
- **Fees** - NHS bands and private prices, plainly.

## Features that matter

- **NHS availability stated unambiguously on the homepage** - The most common question in UK dentistry and the fastest way to lose a patient.
- **GDC registration numbers for every clinician** - A regulatory expectation and a genuine trust signal.
- **Private treatment prices and finance options published** - Withholding prices in dentistry reliably drives patients to a competitor who publishes them.
- **A dedicated page for anxious patients** - Dental anxiety is widespread and addressing it directly wins patients.
- **Clear emergency and out-of-hours instructions** - Pain-driven searches convert immediately when the answer is easy to find.

Trust signals: GDC registration numbers; CQC registration; Real team photographs; Published fees; Before-and-after imagery where appropriate.

Seasonality: Registration enquiries rise in January and September. Cosmetic enquiries cluster before weddings and Christmas.

## Local authorities with the most

| Local authority | Businesses |
|---|---|
| Birmingham | 295 |
| Barnet | 230 |
| Westminster | 225 |
| Leeds | 195 |
| Glasgow City | 170 |
| Buckinghamshire | 165 |
| Harrow | 150 |
| West Northamptonshire | 145 |
| Manchester | 135 |
| Camden | 125 |

## The offer

- **Monthly**: £299 upfront, £99/month (the upfront is a setup fee), 12-month minimum term. We build it, host it and look after it - and after 24 monthly payments, it is yours.
- **Own It**: £1,795 upfront, £49/month, no minimum term. Buy the website outright. It is yours to keep, move or cancel.
- **Pro**: £6,950 upfront, £299/month, 12-month minimum term. No limits. For large, multi-site and fast-growing businesses.
- Payment: The setup fee is paid when you book, and it starts the design. Monthly fees are collected by Direct Debit, covered by the Direct Debit Guarantee, from the day your site goes live.
- Guarantee: You see your finished design on your phone and approve it before anything goes live, with two full rounds of changes included. Nothing launches until you are happy with it. The Monthly plan runs for 12 months from launch.
- Bolt-ons: Google Business Profile management £29/month; Local SEO pack £49/month; Business email £5/month. Coming soon, not yet on sale: Missed-call text back, Review booster.
- VAT: We are not VAT registered, so there is no VAT to add to these prices.

## Questions

### What can we legally claim on a healthcare or legal website?

Less than most people assume. Advertising rules restrict claims about outcomes, and professional regulators add their own requirements on price transparency and registration details. We build to those constraints rather than around them, and we will tell you if something you want to say is likely to cause a problem.

### Should I put my prices on my website?

Almost always yes. Hiding prices loses more enquiries than it protects, because people assume the worst and go to a competitor who publishes theirs. If your pricing genuinely varies, publish a range and explain in one sentence what moves it - that converts far better than "contact us for a quote".

### Should individual staff have their own pages?

If customers choose a person rather than a business, yes. In salons, dental practices and professional firms people are picking an individual, and giving each one a page with their own work, qualifications and booking link converts noticeably better than a single team photograph.