# Websites for dog trainers & behaviourists

> Websites for dog trainers and behaviourists that explain your methods honestly, sell puppy classes without phone tag, and handle difficult-dog enquiries with the care they need.

- Source: https://nerdsharks.com/industries/dog-trainers
- Publisher: Nerdsharks (Exeter, Devon, UK)
- Updated: 2026-09-27

There are 24,310 other personal service businesses, a category that includes pet grooming, pet boarding and tattooing across 377 UK local authorities (ONS UK Business Counts, SIC 96090, 2025, OGL v3.0).

## How customers choose

Dog training customers arrive in two very different states. New puppy owners are organised and optimistic: they want a class near them that starts soon, fits around work, and teaches the basics, and they often book in the first weeks after collecting the puppy. Owners of reactive, aggressive or anxious adult dogs are in a different place entirely - often embarrassed, sometimes frightened, occasionally facing a complaint from a neighbour - and they read everything before they get in touch. Both groups care about methods. Dog training is unregulated in the UK, owners know that, and many have read enough to want reward-based approaches and to avoid anyone who talks about dominance or uses aversive equipment. They check qualifications and memberships, look for evidence you have worked with dogs like theirs, and want to know whether you offer group classes, one-to-ones, or home visits.

## What most websites in this trade get wrong

Trainer websites tend to be a class timetable with a paragraph about loving dogs. That serves the puppy owner poorly - they need start dates, class size, venue and a way to book a place - and it fails the behaviour client completely, because it says nothing about how you work with a reactive dog or what the first consultation involves. The honest description of methods is the most important copy on the site, and most trainers leave it vague for fear of arguments online. The other failure is mixing puppy classes and behaviour work on one page, which makes the anxious owner of a dog that has bitten feel like they have come to the wrong place.

## What the website has to do

- **Puppy course booking** - A fixed start date and limited places make it a clear, bookable product.
- **Behaviour consultation enquiry** - High-value, one-to-one work that needs a proper intake form, not a phone call.
- **Waiting list for full courses** - Popular classes fill; capturing the next intake keeps the pipeline steady.

## Pages

- **Home** - Route puppy owners and behaviour clients in different directions from the first screen.
- **Puppy classes** - Dates, venue, class size, what is covered and how to book.
- **One-to-one and behaviour** - How consultations work, what problems you help with, and how to start.
- **Our approach** - Your methods, stated plainly - the page careful owners read first.
- **About** - Qualifications, memberships, insurance, and your own dogs.
- **Prices** - Course fees and consultation fees, with what is included.

## Features that matter

- **Separate routes for puppy classes and behaviour work** - The two audiences need different language, different pace and different booking steps.
- **A clear statement of your training methods** - In an unregulated field, method is the trust signal owners use to choose.
- **Course dates and places left, bookable online** - Puppy owners want to book the next intake now, not wait for a callback.
- **Behaviour intake questionnaire** - Gets the history before the consultation and helps you spot cases that need a vet referral first.
- **Venue details with parking and indoor/outdoor information** - Practical blockers that decide which class an owner books.

Trust signals: Membership of a recognised body such as the APDT, the IMDT or the ABTC register; Recognised training or behaviour qualifications; Insurance; Pet first aid certificate; A plain statement of reward-based methods.

Seasonality: Puppy class demand follows puppy buying, which rises in spring and after Christmas. Behaviour enquiries run steadily year-round.

## Local authorities with the most

| Local authority | Businesses |
|---|---|
| Westminster | 475 |
| Buckinghamshire | 355 |
| Camden | 315 |
| Birmingham | 280 |
| North Yorkshire | 255 |
| Islington | 250 |
| Cheshire East | 235 |
| Wiltshire | 220 |
| Leeds | 210 |
| West Northamptonshire | 210 |

## The offer

- **Monthly**: £299 upfront, £99/month (the upfront is a setup fee), 12-month minimum term. We build it, host it and look after it - and after 24 monthly payments, it is yours.
- **Own It**: £1,795 upfront, £49/month, no minimum term. Buy the website outright. It is yours to keep, move or cancel.
- **Pro**: £6,950 upfront, £299/month, 12-month minimum term. No limits. For large, multi-site and fast-growing businesses.
- Payment: The setup fee is paid when you book, and it starts the design. Monthly fees are collected by Direct Debit, covered by the Direct Debit Guarantee, from the day your site goes live.
- Guarantee: You see your finished design on your phone and approve it before anything goes live, with two full rounds of changes included. Nothing launches until you are happy with it. The Monthly plan runs for 12 months from launch.
- Bolt-ons: Google Business Profile management £29/month; Local SEO pack £49/month; Business email £5/month. Coming soon, not yet on sale: Missed-call text back, Review booster.
- VAT: We are not VAT registered, so there is no VAT to add to these prices.

## Questions

### Should my dog training website say what methods I use?

Yes - in plain words, near the top of the site. Dog training is unregulated in the UK and careful owners choose trainers largely on method, so a clear statement of how you work is one of the most persuasive things you can publish. It also filters out clients whose expectations do not match your approach.

### Can people book a place on my puppy course directly from the website?

Yes, and they should be able to pay for the whole course or a deposit in the same step. Puppy owners want to secure the next intake quickly, and showing places remaining encourages them to book. When a course is full, the same page can take waiting-list sign-ups for the following one.

### Can our class timetable update itself?

Yes, and it should. A timetable published as a PDF or an image is the most common mistake on gym and studio websites - it is the most-visited page on the site, and it needs to be current, readable on a phone and bookable in a tap.