# Websites for electricians

> Websites for electrical contractors that separate the domestic call-outs from the commercial contracts, because those two customers want completely different things.

- Source: https://nerdsharks.com/industries/electricians
- Publisher: Nerdsharks (Exeter, Devon, UK)
- Updated: 2026-09-27

There are 51,060 electrical contractors across 377 UK local authorities (ONS UK Business Counts, SIC 43210, 2025, OGL v3.0).

## How customers choose

Electricians serve two markets that barely overlap. The householder with a tripping consumer unit searches on a phone and wants a number and a registration body logo. The landlord, letting agent or facilities manager needs EICRs and periodic testing, buys on paperwork and turnaround, and is often comparing on a laptop against two other firms. Commercial buyers will read a page properly; domestic ones will not read at all. Trying to write one homepage that speaks to both usually produces a homepage that speaks to neither.

## What most websites in this trade get wrong

The recurring mistake is presenting a flat list of services - rewires, sockets, EICRs, EV chargers, testing - with no sense of who each is for. A landlord scanning for compliance testing has to work out whether you serve them, and mostly will not bother. The other problem is that EV charger installation, which is now a genuinely searched and well-paid job, tends to be one bullet point rather than a page that could rank for it.

## What the website has to do

- **Phone call for domestic faults** - Fault-finding is urgent and won on availability.
- **Emailed enquiry for EICR and landlord testing** - Compliance work is planned, repeatable and the steadiest revenue an electrician has.
- **Quote request for EV charger installation** - High-value, growing, and heavily searched - it deserves its own page.

## Pages

- **Home** - Split the two audiences immediately rather than blending them.
- **Domestic electrical work** - Faults, sockets, lighting, consumer units.
- **Landlord safety certificates (EICR)** - Compliance-led page written for agents and landlords.
- **EV charger installation** - Its own page, because it is its own search.
- **Commercial and contract work** - Signals you can handle scale.
- **Areas covered** - Local relevance and fewer wasted calls.
- **Contact** - Phone for urgent, form for scheduled.

## Features that matter

- **NICEIC, NAPIT or equivalent registration displayed prominently** - Both audiences check for it, and landlords require it.
- **Separate routes for domestic and commercial from the homepage** - Two audiences with different intents should not share one funnel.
- **EICR page written in landlord language, not electrician language** - The buyer is a letting agent, not a tradesperson.
- **Tap-to-call for fault work** - Domestic faults are phone conversions.
- **Certificate and compliance explainer** - Answering "what do I legally need" pulls in the compliance searches.

Trust signals: NICEIC or NAPIT registration; Part P competence; Insurance; Commercial client sectors served.

Seasonality: Landlord certificate renewals cluster around tenancy cycles. EV charger enquiries track new car deliveries.

## Local authorities with the most

| Local authority | Businesses |
|---|---|
| Buckinghamshire | 595 |
| Leeds | 590 |
| North Yorkshire | 530 |
| Cornwall | 510 |
| Birmingham | 455 |
| Somerset | 450 |
| Bromley | 385 |
| Wiltshire | 375 |
| Dorset | 370 |
| Havering | 365 |

## The offer

- **Monthly**: £299 upfront, £99/month (the upfront is a setup fee), 12-month minimum term. We build it, host it and look after it - and after 24 monthly payments, it is yours.
- **Own It**: £1,795 upfront, £49/month, no minimum term. Buy the website outright. It is yours to keep, move or cancel.
- **Pro**: £6,950 upfront, £299/month, 12-month minimum term. No limits. For large, multi-site and fast-growing businesses.
- Payment: The setup fee is paid when you book, and it starts the design. Monthly fees are collected by Direct Debit, covered by the Direct Debit Guarantee, from the day your site goes live.
- Guarantee: You see your finished design on your phone and approve it before anything goes live, with two full rounds of changes included. Nothing launches until you are happy with it. The Monthly plan runs for 12 months from launch.
- Bolt-ons: Google Business Profile management £29/month; Local SEO pack £49/month; Business email £5/month. Coming soon, not yet on sale: Missed-call text back, Review booster.
- VAT: We are not VAT registered, so there is no VAT to add to these prices.

## Questions

### Should I list every town I cover?

List the towns you genuinely work in and would happily travel to. A short honest list produces better enquiries than a long optimistic one, and it stops you spending your day quoting for jobs ninety minutes away that you were never going to take.

### What if I do not have photographs of my work?

Start taking them now, on your phone, before and after every job. Photographs of your own finished work convert better than any stock image or any amount of copy, and in the trades they are the single biggest factor in the size of job you get asked to quote for. We will lay out the site to work with whatever you have and improve as you build up a library.

### How do I serve domestic and commercial customers on one site?

Split them at the homepage rather than blending them. A householder with a tripping consumer unit and a letting agent booking safety certificates want different words, different urgency and different ways of getting in touch. One page trying to address both usually addresses neither.