# Websites for florists

> Websites for independent florists that take same-day orders directly, rather than losing them to national order-gathering sites that pass the job back to you for a cut.

- Source: https://nerdsharks.com/industries/florists
- Publisher: Nerdsharks (Exeter, Devon, UK)
- Updated: 2026-09-27

There are 7,220 shops selling flowers, plants, seeds and pet supplies across 375 UK local authorities (ONS UK Business Counts, SIC 47760, 2025, OGL v3.0).

## How customers choose

Florist customers arrive with an occasion and, often, a deadline. The same-day buyer has forgotten a birthday or an anniversary, is at work, and searches "flower delivery" plus a town at eleven in the morning. They want to see a bouquet, a price and a cut-off time, and they will buy from whichever site gets them there in the fewest taps. Many of those searches are answered by national relay and order-gathering websites that take the order and pass it to a local florist, keeping a share of the price, so a direct site that ranks locally is worth real money. Sympathy orders are different: people often order through the funeral director, and the family want reassurance that the tribute will arrive on time and look right. Wedding clients are the slow, high-value group - they book a consultation many months ahead, look at your previous weddings closely, and want to know if you work at their venue.

## What most websites in this trade get wrong

The biggest problem for most independent florists is that their own website cannot actually take an order. A gallery and a phone number lose the same-day buyer to a national site that has a basket and a delivery date picker. The second problem is pricing: florists are nervous about publishing prices because every bouquet is different, but "prices on request" does not work for a gift bought in three minutes. Selling by price point - a florist’s choice at three sizes - solves it honestly. The third is mixing everything together: someone arranging a funeral should not have to scroll past Valentine’s promotions, and a bride should not be sent to the same checkout as a birthday bouquet. The site needs clearly separate routes for everyday gifts, sympathy, and weddings and events.

## What the website has to do

- **Direct online orders with delivery date** - Every direct order keeps the full price instead of a relay site’s share of it.
- **Wedding consultation bookings** - The largest orders of the year, booked well in advance.
- **Sympathy and funeral tribute orders** - Time-critical orders that need reassurance and a reliable process.
- **Subscriptions and corporate contracts** - Weekly flowers for offices, hotels and restaurants smooth out the calendar.

## Pages

- **Home** - Order for today, the cut-off time, and routes to occasions.
- **Shop** - Bouquets by price point with delivery date selection.
- **Sympathy and funerals** - Tributes, how ordering works with funeral directors, and delivery times.
- **Weddings** - Real weddings, venues worked at, and consultation booking.
- **Delivery information** - Areas, cut-off times, charges and what happens if nobody is in.
- **Subscriptions and business** - Regular flowers for homes and businesses.

## Features that matter

- **A proper checkout with delivery date and a same-day cut-off** - Without it the same-day buyer goes to a national site.
- **Florist’s-choice bouquets sold by price point** - Lets you publish prices honestly when every arrangement is different.
- **Delivery areas and charges by postcode or town** - Buyers are often sending to somewhere they do not live.
- **Card message field and a gift note** - Half the point of sending flowers is the message.
- **A separate, calm sympathy section** - Grieving customers should not have to wade through gift promotions.
- **Wedding portfolio organised by venue** - Couples search for florists who know their venue.

Trust signals: Photographs of your own arrangements, not stock bouquets; Clear delivery area and cut-off times; Weddings shown by named venue; British Florist Association membership, where held.

Seasonality: Valentine’s Day and Mother’s Day are the two biggest days of the year by a distance. Christmas wreaths and the summer wedding season follow; sympathy work is steady year-round.

## Local authorities with the most

| Local authority | Businesses |
|---|---|
| North Yorkshire | 105 |
| Somerset | 95 |
| Cornwall | 85 |
| Cheshire East | 75 |
| Wiltshire | 75 |
| Birmingham | 70 |
| Dorset | 70 |
| Buckinghamshire | 65 |
| County Durham | 60 |
| Leeds | 60 |

## The offer

- **Monthly**: £299 upfront, £99/month (the upfront is a setup fee), 12-month minimum term. We build it, host it and look after it - and after 24 monthly payments, it is yours.
- **Own It**: £1,795 upfront, £49/month, no minimum term. Buy the website outright. It is yours to keep, move or cancel.
- **Pro**: £6,950 upfront, £299/month, 12-month minimum term. No limits. For large, multi-site and fast-growing businesses.
- Payment: The setup fee is paid when you book, and it starts the design. Monthly fees are collected by Direct Debit, covered by the Direct Debit Guarantee, from the day your site goes live.
- Guarantee: You see your finished design on your phone and approve it before anything goes live, with two full rounds of changes included. Nothing launches until you are happy with it. The Monthly plan runs for 12 months from launch.
- Bolt-ons: Google Business Profile management £29/month; Local SEO pack £49/month; Business email £5/month. Coming soon, not yet on sale: Missed-call text back, Review booster.
- VAT: We are not VAT registered, so there is no VAT to add to these prices.

## Questions

### Is it worth taking orders on my own site instead of through a relay network?

For most independent florists, taking orders directly is worth it because you keep the whole order value. Relay and order-gathering websites can bring volume, but they keep a share of each order and own the customer relationship. Your own site needs a proper checkout, delivery dates and a same-day cut-off to compete, and many florists run both side by side.

### How do I sell bouquets online when every one is different?

Sell by price point rather than by exact design. A florist’s-choice bouquet at three or four sizes, with example photographs and a note that stems vary with the season, is honest and easy to buy. It keeps your creative freedom and gives the same-day buyer a price and a button.

### Should I put my prices on my website?

Almost always yes. Hiding prices loses more enquiries than it protects, because people assume the worst and go to a competitor who publishes theirs. If your pricing genuinely varies, publish a range and explain in one sentence what moves it - that converts far better than "contact us for a quote".