# Websites for gardeners

> Websites for jobbing gardeners and garden maintenance rounds - built to fill a tight local round with regular customers, not to chase design-and-build projects you do not want.

- Source: https://nerdsharks.com/industries/gardeners
- Publisher: Nerdsharks (Exeter, Devon, UK)
- Updated: 2026-09-27

There are 23,960 landscaping and gardening businesses across 377 UK local authorities (ONS UK Business Counts, SIC 81300, 2025, OGL v3.0).

## How customers choose

People look for a gardener at two moments. The first is spring, when the lawn needs its first cut and they realise last year’s arrangement fell through. The second is a crisis - moving house, a garden that has got away from them, an elderly parent who can no longer manage. Many of the best customers are older, often searching on behalf of themselves or being searched for by adult children who live elsewhere. They want someone reliable, polite and local who will turn up on the same day every fortnight. They ask neighbours first and search second, and when they search they are looking for a name, a face and the words "regular visits" rather than a portfolio of show gardens.

## What most websites in this trade get wrong

Gardeners borrow the landscaper’s website - big project photographs, patios, design consultations - and then wonder why they get enquiries for jobs they do not do. A maintenance round is sold on reliability and geography, and most sites say nothing about either. The other failure is being full: good gardeners are often booked up in spring and the website still says "call for a quote", so they waste evenings saying no. A site that states which villages you cover, whether you are taking on new customers, and roughly what a regular visit costs does the filtering for you.

## What the website has to do

- **Regular maintenance sign-up within the round** - A fortnightly customer two streets from an existing one is worth far more over a year than a one-off clearance across the county.
- **One-off tidy-up and clearance enquiries** - Moves, sales and neglected gardens are good-margin jobs and often turn into regular visits.
- **Waiting-list sign-up when the round is full** - Captures demand you would otherwise lose, so you can fill gaps as they appear.

## Pages

- **Home** - Who you are, where you work, and whether you are taking on new customers this season.
- **Regular garden maintenance** - What a visit includes, how often, and an indicative price.
- **One-off tidy-ups and clearances** - For house moves, overgrown gardens and end-of-tenancy work.
- **Hedge trimming and lawn care** - The two individually searched jobs that bring in new customers.
- **Areas covered** - A short, honest list of villages and postcodes that keeps the round tight.
- **About** - Your face, your background and how you work - this is a personal hire.
- **Contact** - Postcode first, then garden size and what they need.

## Features that matter

- **Postcode or village check on the enquiry form** - Keeps enquiries inside the round, where the travel time does not eat the margin.
- **Availability status that you can change by message** - "Taking on new customers" or "waiting list open" saves you and the customer a pointless phone call.
- **Indicative prices for regular visits** - Older customers in particular want to know it is affordable before they ring someone they do not know.
- **A proper photograph of you, not stock gardens** - This is someone who will be in their garden every fortnight, often alone; the customer is choosing a person.
- **Large, readable text and a visible phone number** - A lot of the best customers are older and would rather ring than fill in a form.

Trust signals: Public liability insurance; Waste carrier registration for taking away green waste; NPTC / City & Guilds pesticide certificates (PA1/PA6) where you spray; RHS or horticultural qualifications where held; Photographs of your own maintained gardens.

Seasonality: Enquiries surge from March as lawns start growing and run through to October. Winter is quiet for maintenance, which makes it the time to sell clearances, hedge work and next year’s round.

## Local authorities with the most

| Local authority | Businesses |
|---|---|
| North Yorkshire | 410 |
| Buckinghamshire | 330 |
| Somerset | 325 |
| Cornwall | 315 |
| Wiltshire | 310 |
| Dorset | 295 |
| West Northamptonshire | 230 |
| Cheshire East | 220 |
| Leeds | 210 |
| Powys | 210 |

## The offer

- **Monthly**: £299 upfront, £99/month (the upfront is a setup fee), 12-month minimum term. We build it, host it and look after it - and after 24 monthly payments, it is yours.
- **Own It**: £1,795 upfront, £49/month, no minimum term. Buy the website outright. It is yours to keep, move or cancel.
- **Pro**: £6,950 upfront, £299/month, 12-month minimum term. No limits. For large, multi-site and fast-growing businesses.
- Payment: The setup fee is paid when you book, and it starts the design. Monthly fees are collected by Direct Debit, covered by the Direct Debit Guarantee, from the day your site goes live.
- Guarantee: You see your finished design on your phone and approve it before anything goes live, with two full rounds of changes included. Nothing launches until you are happy with it. The Monthly plan runs for 12 months from launch.
- Bolt-ons: Google Business Profile management £29/month; Local SEO pack £49/month; Business email £5/month. Coming soon, not yet on sale: Missed-call text back, Review booster.
- VAT: We are not VAT registered, so there is no VAT to add to these prices.

## Questions

### What should my website do when my round is full?

Say so on the homepage and offer a waiting list instead of hiding the contact form. A clear "not taking new regular customers until spring" message saves you evenings of turning people down, and a waiting list means that when a customer moves away, you fill the gap with one message instead of starting from scratch.

### Should a gardener’s website look like a landscaper’s website?

No, because a maintenance gardener is selling reliability and a local round, not show gardens. Leading with patios and design projects brings in enquiries for work you may not want. A gardener’s site should lead with where you work, how often you visit, roughly what it costs and who you are.

### How do I sell a recurring contract on a website?

Publish the plans, say how often you visit, give an indicative price and make signing up take under a minute. Recurring work is bought on convenience and clarity, and most competitors make it a phone call - which is exactly the friction you can remove.

### Should I list every town I cover?

List the towns you genuinely work in and would happily travel to. A short honest list produces better enquiries than a long optimistic one, and it stops you spending your day quoting for jobs ninety minutes away that you were never going to take.