# Websites for gyms & fitness studios

> Websites for gyms and studios where the real job is answering "would I feel out of place here" before anyone gets near a membership price.

- Source: https://nerdsharks.com/industries/gyms
- Publisher: Nerdsharks (Exeter, Devon, UK)
- Updated: 2026-09-27

There are 5,655 gyms and fitness facilities across 368 UK local authorities (ONS UK Business Counts, SIC 93130, 2025, OGL v3.0).

## How customers choose

Joining a gym is an emotional decision dressed up as a practical one. The unspoken question is whether they will feel judged, and everything on the site is read through that lens. Photographs of very fit people mid-lift answer it badly for most of the market. Practical questions follow: what does it cost, is there a contract, when is it quiet, is there parking, do I have to talk to anyone. Class-based studios have a different pattern again - those customers book individual classes before they commit to anything, so the timetable is the product.

## What most websites in this trade get wrong

Gym websites hide the price behind an enquiry form because the industry believes membership is sold in person. All that achieves is losing everyone who will not fill in a form to find out a number. The second failure is the timetable as a downloadable PDF, or an image, when it is the most-visited page on a studio site and needs to be live, current and bookable. The third is imagery that implies you must already be fit to belong there.

## What the website has to do

- **Free trial or day pass booking** - Lets someone experience the place before committing, which is how memberships actually convert.
- **Membership sign-up online** - Removing the sales conversation converts a substantial share of people who would never walk in.
- **Class booking** - For studios, the timetable is the product and the primary conversion.

## Pages

- **Home** - Who this gym is for, and what it costs.
- **Membership and prices** - Plainly stated, with contract terms.
- **Timetable** - Live, current and bookable.
- **Facilities** - Real photographs of the actual gym floor.
- **Personal training** - Trainer profiles and specialisms.
- **Free trial** - The lowest-commitment entry point.

## Features that matter

- **Membership prices and contract terms shown without an enquiry form** - Hiding the price loses more members than the sales conversation wins.
- **A live, current class timetable - not a PDF or an image** - It is the most-visited page on any studio site.
- **Photographs of your actual gym, including quiet periods** - Answers the real question, which is whether they will feel comfortable there.
- **Free trial or day pass booking** - Converts hesitation into attendance.
- **Opening hours, parking and access details** - The practical blockers people check last before joining.

Trust signals: Real facility photography; Trainer qualifications; Member numbers where genuine; Clear contract terms.

Seasonality: January is overwhelming, September is the second peak, and summer is consistently the quietest period.

## Local authorities with the most

| Local authority | Businesses |
|---|---|
| Westminster | 95 |
| Leeds | 80 |
| Buckinghamshire | 70 |
| Hackney | 60 |
| Wandsworth | 60 |
| Glasgow City | 60 |
| Cheshire East | 55 |
| Camden | 55 |
| Islington | 55 |
| Belfast | 55 |

## The offer

- **Monthly**: £299 upfront, £99/month (the upfront is a setup fee), 12-month minimum term. We build it, host it and look after it - and after 24 monthly payments, it is yours.
- **Own It**: £1,795 upfront, £49/month, no minimum term. Buy the website outright. It is yours to keep, move or cancel.
- **Pro**: £6,950 upfront, £299/month, 12-month minimum term. No limits. For large, multi-site and fast-growing businesses.
- Payment: The setup fee is paid when you book, and it starts the design. Monthly fees are collected by Direct Debit, covered by the Direct Debit Guarantee, from the day your site goes live.
- Guarantee: You see your finished design on your phone and approve it before anything goes live, with two full rounds of changes included. Nothing launches until you are happy with it. The Monthly plan runs for 12 months from launch.
- Bolt-ons: Google Business Profile management £29/month; Local SEO pack £49/month; Business email £5/month. Coming soon, not yet on sale: Missed-call text back, Review booster.
- VAT: We are not VAT registered, so there is no VAT to add to these prices.

## Questions

### Should I put my prices on my website?

Almost always yes. Hiding prices loses more enquiries than it protects, because people assume the worst and go to a competitor who publishes theirs. If your pricing genuinely varies, publish a range and explain in one sentence what moves it - that converts far better than "contact us for a quote".

### Can you add online booking?

Yes. Every plan includes a booking-request form, live-availability booking can be added to any plan (quoted on your call) and comes as standard on Pro, and we can connect whichever booking system suits your business rather than forcing you onto ours. For appointment businesses it is usually the highest-return feature on the site, because the phone going unanswered while you are working is a constant source of lost bookings.

### Can our class timetable update itself?

Yes, and it should. A timetable published as a PDF or an image is the most common mistake on gym and studio websites - it is the most-visited page on the site, and it needs to be current, readable on a phone and bookable in a tap.