# Websites for hairdressers

> Websites for hair salons where the stylist matters as much as the salon, and colour work needs photography that does it justice.

- Source: https://nerdsharks.com/industries/hairdressers
- Publisher: Nerdsharks (Exeter, Devon, UK)
- Updated: 2026-09-27

There are 51,505 hairdressing and beauty businesses across 377 UK local authorities (ONS UK Business Counts, SIC 96020, 2025, OGL v3.0).

## How customers choose

Changing hairdresser is a genuinely anxious decision, particularly for colour, and customers research carefully before committing. They look for a stylist whose work matches what they want, which means they are assessing individuals rather than the business. They want to know about consultations and patch tests before they book colour, and they want an indication of price - colour pricing is famously opaque and that opacity puts people off booking. Once settled, a salon customer returns every six to twelve weeks for years.

## What most websites in this trade get wrong

Salon websites show one flattering photograph per stylist and no work. Customers are choosing a person, so the site needs each stylist with their own portfolio and their own booking link. The second problem is colour pricing - sites say "from £65" without explaining what drives the range, which makes people assume the worst. The third is photography taken under salon lighting, which flattens exactly the tonal work the customer is paying for.

## What the website has to do

- **Booking with a specific stylist** - Customers choose a person, not a salon, and matching them correctly reduces cancellations.
- **Colour consultation booking** - The highest-value service and the one people are most nervous about.
- **Reduce price anxiety before arrival** - Unexplained price ranges stop bookings outright.

## Pages

- **Home** - Best colour work, and a booking route.
- **Our stylists** - Individual profiles with individual portfolios.
- **Colour** - The high-value service, explained properly.
- **Prices** - Ranges with a plain explanation of what moves them.
- **Gallery** - Colour work photographed in daylight.
- **Book** - By stylist and by service.

## Features that matter

- **Individual stylist pages with their own work and booking link** - The customer is choosing a person; the site should let them.
- **Colour photography shot in natural light** - Salon lighting destroys the tonal detail the work is sold on.
- **Price ranges with what determines them explained** - "From £65" without context reads as a trap and prevents bookings.
- **Patch test and consultation requirements stated clearly** - A legal and practical requirement that customers must know before booking.
- **Online booking by service and stylist** - Salons lose bookings to the phone being engaged during appointments.

Trust signals: Stylist portfolios; Colour qualifications; Product brands used; Consultation policy.

Seasonality: Christmas and wedding season drive the sharpest peaks. January is consistently the quietest month.

## Local authorities with the most

| Local authority | Businesses |
|---|---|
| Birmingham | 830 |
| Glasgow City | 635 |
| Westminster | 620 |
| Leeds | 615 |
| Liverpool | 470 |
| Barnet | 460 |
| Manchester | 450 |
| Camden | 440 |
| Enfield | 415 |
| North Yorkshire | 405 |

## The offer

- **Monthly**: £299 upfront, £99/month (the upfront is a setup fee), 12-month minimum term. We build it, host it and look after it - and after 24 monthly payments, it is yours.
- **Own It**: £1,795 upfront, £49/month, no minimum term. Buy the website outright. It is yours to keep, move or cancel.
- **Pro**: £6,950 upfront, £299/month, 12-month minimum term. No limits. For large, multi-site and fast-growing businesses.
- Payment: The setup fee is paid when you book, and it starts the design. Monthly fees are collected by Direct Debit, covered by the Direct Debit Guarantee, from the day your site goes live.
- Guarantee: You see your finished design on your phone and approve it before anything goes live, with two full rounds of changes included. Nothing launches until you are happy with it. The Monthly plan runs for 12 months from launch.
- Bolt-ons: Google Business Profile management £29/month; Local SEO pack £49/month; Business email £5/month. Coming soon, not yet on sale: Missed-call text back, Review booster.
- VAT: We are not VAT registered, so there is no VAT to add to these prices.

## Questions

### Can you add online booking?

Yes. Every plan includes a booking-request form, live-availability booking can be added to any plan (quoted on your call) and comes as standard on Pro, and we can connect whichever booking system suits your business rather than forcing you onto ours. For appointment businesses it is usually the highest-return feature on the site, because the phone going unanswered while you are working is a constant source of lost bookings.

### Should I put my prices on my website?

Almost always yes. Hiding prices loses more enquiries than it protects, because people assume the worst and go to a competitor who publishes theirs. If your pricing genuinely varies, publish a range and explain in one sentence what moves it - that converts far better than "contact us for a quote".

### Should individual staff have their own pages?

If customers choose a person rather than a business, yes. In salons, dental practices and professional firms people are picking an individual, and giving each one a page with their own work, qualifications and booking link converts noticeably better than a single team photograph.