# Websites for interior designers

> Websites for interior designers that show finished rooms properly, explain how you charge, and make it clear whether you design a single room or run a whole renovation.

- Source: https://nerdsharks.com/industries/interior-designers
- Publisher: Nerdsharks (Exeter, Devon, UK)
- Updated: 2026-09-27

There are 24,410 specialised design businesses, including interior designers across 376 UK local authorities (ONS UK Business Counts, SIC 74100, 2025, OGL v3.0).

## How customers choose

Interior design clients usually arrive with a picture already in their head - a Pinterest board, a hotel they stayed in, a friend’s house - and they are looking for someone whose finished rooms feel similar. They discover designers through Instagram, Houzz, Pinterest, recommendations and search for "interior designer" plus a town. The big questions come next, and most clients are embarrassed to ask them: how do you charge, is there a minimum, will you work on just one room, do you manage the builders or just produce a scheme, and can I buy the furniture myself. Commercial clients - holiday lets, cafés, offices, show homes - want to see relevant work and a sense of timescale. Clients are choosing a person to work with in their home for months, so the designer’s personality and taste matter as much as the portfolio.

## What most websites in this trade get wrong

Interior design websites often show beautiful images and very little else, which leaves the visitor unable to work out whether they can afford you or whether you take their kind of project. Hiding how you charge - hourly, fixed design fee, or a percentage of the project - creates exactly the anxiety that stops people enquiring. The second failure is the portfolio itself: a grid of unrelated close-ups with no project story does not show the transformation, and before-and-after is what clients want to see. The third is being unclear about services. "Full-service design" and "e-design" mean different things to different people; spelling out what the client gets at each level turns browsers into enquiries.

## What the website has to do

- **Discovery consultation booking** - The paid or free first meeting is how most design projects begin.
- **Qualified project enquiry** - Room count, property type and budget help decide fit.
- **Portfolio engagement** - Clients choose a designer whose taste matches their own.

## Pages

- **Home** - A signature project, your style, and who you work with.
- **Projects** - Full stories with before and after.
- **Services** - Single room, whole home, e-design and commercial, spelled out.
- **How I charge** - Fee structure explained plainly.
- **Process** - From consultation to install day.
- **About** - The person behind the work, and memberships.
- **Contact** - Enquiry form or consultation booking.

## Features that matter

- **Project stories with before-and-after images** - The transformation is what the client is buying.
- **Services described as clear packages** - Clients need to see which level fits their project and budget.
- **An honest explanation of how fees work** - Removes the main fear that stops enquiries.
- **An enquiry form asking property type, rooms and budget band** - Qualifies without a long first call.
- **Fast, well-optimised imagery** - A visual business cannot afford a slow gallery.

Trust signals: Before-and-after photographs of finished projects; British Institute of Interior Design (BIID) membership, where held; Published press features, where genuine; Professional indemnity insurance.

Seasonality: January and early spring bring planning enquiries; clients wanting rooms finished before Christmas start in late summer.

## Local authorities with the most

| Local authority | Businesses |
|---|---|
| Hackney | 805 |
| Westminster | 550 |
| Islington | 490 |
| Camden | 430 |
| Kensington and Chelsea | 390 |
| Southwark | 370 |
| Wandsworth | 340 |
| Tower Hamlets | 330 |
| Buckinghamshire | 310 |
| Lambeth | 305 |

## The offer

- **Monthly**: £299 upfront, £99/month (the upfront is a setup fee), 12-month minimum term. We build it, host it and look after it - and after 24 monthly payments, it is yours.
- **Own It**: £1,795 upfront, £49/month, no minimum term. Buy the website outright. It is yours to keep, move or cancel.
- **Pro**: £6,950 upfront, £299/month, 12-month minimum term. No limits. For large, multi-site and fast-growing businesses.
- Payment: The setup fee is paid when you book, and it starts the design. Monthly fees are collected by Direct Debit, covered by the Direct Debit Guarantee, from the day your site goes live.
- Guarantee: You see your finished design on your phone and approve it before anything goes live, with two full rounds of changes included. Nothing launches until you are happy with it. The Monthly plan runs for 12 months from launch.
- Bolt-ons: Google Business Profile management £29/month; Local SEO pack £49/month; Business email £5/month. Coming soon, not yet on sale: Missed-call text back, Review booster.
- VAT: We are not VAT registered, so there is no VAT to add to these prices.

## Questions

### How should an interior designer explain fees on their website?

Explain your fee structure plainly and, where possible, give a starting point. Say whether you charge hourly, a fixed design fee, or a percentage, and how furniture and materials are paid for. Clarity here removes the biggest worry that stops homeowners from enquiring.

### I get most of my clients from Instagram. Do I still need a website?

A website does a job Instagram cannot: it explains your services, process and fees in one place and shows complete projects. Instagram is good for being discovered, but the people who find you there usually want to check those details before getting in touch. A site also shows up when someone searches for an interior designer in your town.

### How important is photography, really?

In visual trades it is the entire decision. Customers shortlist from photographs and read the words afterwards, if at all. It is worth paying a photographer for half a day once a year - it will change the size of the jobs you are asked to quote for more than anything else you could spend the money on.