# Websites for joiners & carpenters

> Websites for joiners and carpenters, built to show craft - because this is a trade where the work itself is the argument.

- Source: https://nerdsharks.com/industries/joiners
- Publisher: Nerdsharks (Exeter, Devon, UK)
- Updated: 2026-09-27

There are 29,405 joinery businesses across 377 UK local authorities (ONS UK Business Counts, SIC 43320, 2025, OGL v3.0).

## How customers choose

A customer commissioning fitted wardrobes, a staircase or a kitchen is buying craftsmanship, and they know it when they see it. They browse slowly, often on a tablet in the evening, and they are looking for a particular quality of finish rather than a particular price. They will happily wait months for the right joiner. The second stream of work - doors, skirting, general second fix - comes through builders rather than the public, which means part of your website is quietly aimed at other trades who want to know you turn up and finish.

## What most websites in this trade get wrong

Joinery websites underplay the work badly. A fitted alcove unit that took a week is shown as a 400-pixel thumbnail. This is the trade where photography quality has the most direct effect on the size of job you get asked to quote for, and most sites treat images as decoration. The second failure is not distinguishing bespoke commissions from general carpentry, so a customer wanting a handmade staircase cannot tell whether that is what you do.

## What the website has to do

- **Bespoke commission enquiry** - The highest-value, highest-margin work and the reason to have a website at all.
- **Trade enquiries from builders** - Steady second-fix work that fills the gaps between commissions.
- **Demonstrate finish quality** - This customer buys with their eyes and will pay more for evident craft.

## Pages

- **Home** - One exceptional piece of work, shown large.
- **Bespoke joinery** - Commissions - wardrobes, staircases, libraries.
- **Kitchens** - High-value and separately searched.
- **Second fix and general carpentry** - Aimed partly at builders.
- **Gallery** - Detail shots - joints, grain, finish.
- **Contact** - Room for the customer to describe the piece they want.

## Features that matter

- **Large, well-lit photography including close detail shots** - Craft is sold on detail, and detail needs resolution and space.
- **Timber and finish options explained** - Commissioning customers want to understand the choices they are making.
- **Realistic lead times stated up front** - Good joiners are booked ahead; saying so is a credibility signal, not a deterrent.
- **Separate trade enquiry route** - Builders and homeowners want different conversations.

Trust signals: Detail photography of finished work; Timber sourcing; Years of experience; Trade references.

## Local authorities with the most

| Local authority | Businesses |
|---|---|
| North Yorkshire | 385 |
| Aberdeenshire | 365 |
| Leeds | 305 |
| Highland | 300 |
| Buckinghamshire | 285 |
| Cornwall | 280 |
| Somerset | 255 |
| Wiltshire | 245 |
| Fife | 245 |
| Newry, Mourne and Down | 235 |

## The offer

- **Monthly**: £299 upfront, £99/month (the upfront is a setup fee), 12-month minimum term. We build it, host it and look after it - and after 24 monthly payments, it is yours.
- **Own It**: £1,795 upfront, £49/month, no minimum term. Buy the website outright. It is yours to keep, move or cancel.
- **Pro**: £6,950 upfront, £299/month, 12-month minimum term. No limits. For large, multi-site and fast-growing businesses.
- Payment: The setup fee is paid when you book, and it starts the design. Monthly fees are collected by Direct Debit, covered by the Direct Debit Guarantee, from the day your site goes live.
- Guarantee: You see your finished design on your phone and approve it before anything goes live, with two full rounds of changes included. Nothing launches until you are happy with it. The Monthly plan runs for 12 months from launch.
- Bolt-ons: Google Business Profile management £29/month; Local SEO pack £49/month; Business email £5/month. Coming soon, not yet on sale: Missed-call text back, Review booster.
- VAT: We are not VAT registered, so there is no VAT to add to these prices.

## Questions

### How important is photography, really?

In visual trades it is the entire decision. Customers shortlist from photographs and read the words afterwards, if at all. It is worth paying a photographer for half a day once a year - it will change the size of the jobs you are asked to quote for more than anything else you could spend the money on.

### What if I do not have photographs of my work?

Start taking them now, on your phone, before and after every job. Photographs of your own finished work convert better than any stock image or any amount of copy, and in the trades they are the single biggest factor in the size of job you get asked to quote for. We will lay out the site to work with whatever you have and improve as you build up a library.

### Should I list every town I cover?

List the towns you genuinely work in and would happily travel to. A short honest list produces better enquiries than a long optimistic one, and it stops you spending your day quoting for jobs ninety minutes away that you were never going to take.