# Websites for kitchen fitters

> Websites for kitchen fitters, built around the fact that most customers have already chosen their units and are now choosing the person they trust to fit them without wrecking the house.

- Source: https://nerdsharks.com/industries/kitchen-fitters
- Publisher: Nerdsharks (Exeter, Devon, UK)
- Updated: 2026-09-27

There are 29,405 joinery businesses across 377 UK local authorities (ONS UK Business Counts, SIC 43320, 2025, OGL v3.0).

## How customers choose

Kitchen customers usually arrive with the design half-done. They have been to a showroom or a trade counter, or planned it online with a flat-pack retailer, and now need somebody to fit it - or they want a fitter who can supply and design as well. Either way they are about to lose the busiest room in the house for a week or more. They look for finished kitchens like their own, and especially for the tricky bits: worktop joints, end panels, fillers scribed to a wonky wall, the line of the plinths. They compare several fitters, and worry about coordination - who does the plumbing, the gas hob, the new sockets, the plastering, the splashback - as much as the joinery. Many are introduced by the retailer they bought from, so your website is often checked after the recommendation, as confirmation rather than discovery.

## What most websites in this trade get wrong

Kitchen fitters fill their sites with manufacturer brochure photos, which is the one thing a customer has already seen in the showroom. What proves a good fitter is detail: a tight worktop joint, a straight run of doors, a filler scribed to an old wall. Those shots are almost never on the site. The second failure is not saying whether you fit only or supply as well, or which ranges you are happy to install, so the customer with a flat-pack kitchen in the garage wonders whether you will turn it down. The third is silence on the trades that come with a kitchen - gas, electrics, plastering, tiling - which is the biggest source of anxiety in the whole project.

## What the website has to do

- **Fitting quote request with the kitchen plan attached** - A plan and a room measurement are most of what you need to price the fit.
- **Supply-and-fit design visits** - The higher-value job, where you control the whole result.
- **Referrals from retailers and designers** - Showrooms without fitting teams need people they can recommend, and they check your site before they do.

## Pages

- **Home** - One finished kitchen, shown large, with a detail shot beside it.
- **Kitchen fitting** - Fit-only, with the ranges you install and what you need from the customer.
- **Supply and fit** - Design, supply and installation as one job.
- **Worktops** - Laminate, solid wood, quartz - the choices and the templating lead times.
- **Kitchens we have fitted** - Projects with close-ups, not brochure shots.
- **What happens during a kitchen fit** - Who does what, in what order, and how long without a kitchen.
- **Trade and retailer partners** - For showrooms and designers looking for a fitter to recommend.
- **Contact** - Form with plan upload and room dimensions.

## Features that matter

- **Close-up photography of joints, scribes and panel work** - Detail is what separates a fitter from a showroom picture.
- **Plan and photo upload on the quote form** - Most fits can be priced from the plan, which saves a visit.
- **A clear list of the ranges and retailers you will fit** - Removes the fear that your flat-pack kitchen will be refused.
- **A “who does what” section covering gas, electrics, plastering and tiling** - Coordination is the customer’s biggest worry; naming registered partners reads as organised.
- **Realistic lead times, including worktop templating** - Stone worktops add weeks, and saying so up front prevents the angriest phone calls.

Trust signals: Detail photography of worktop joints and finishing; Written workmanship guarantee; Public liability insurance; Gas Safe and Part P for connections, in-house or through named partners; Retailer or manufacturer installer approvals where held.

Seasonality: Enquiries peak in January and after the late-summer sales, with a rush in early autumn from people who want a kitchen in before Christmas. Templating lead times mean autumn diaries fill early.

## Local authorities with the most

| Local authority | Businesses |
|---|---|
| North Yorkshire | 385 |
| Aberdeenshire | 365 |
| Leeds | 305 |
| Highland | 300 |
| Buckinghamshire | 285 |
| Cornwall | 280 |
| Somerset | 255 |
| Wiltshire | 245 |
| Fife | 245 |
| Newry, Mourne and Down | 235 |

## The offer

- **Monthly**: £299 upfront, £99/month (the upfront is a setup fee), 12-month minimum term. We build it, host it and look after it - and after 24 monthly payments, it is yours.
- **Own It**: £1,795 upfront, £49/month, no minimum term. Buy the website outright. It is yours to keep, move or cancel.
- **Pro**: £6,950 upfront, £299/month, 12-month minimum term. No limits. For large, multi-site and fast-growing businesses.
- Payment: The setup fee is paid when you book, and it starts the design. Monthly fees are collected by Direct Debit, covered by the Direct Debit Guarantee, from the day your site goes live.
- Guarantee: You see your finished design on your phone and approve it before anything goes live, with two full rounds of changes included. Nothing launches until you are happy with it. The Monthly plan runs for 12 months from launch.
- Bolt-ons: Google Business Profile management £29/month; Local SEO pack £49/month; Business email £5/month. Coming soon, not yet on sale: Missed-call text back, Review booster.
- VAT: We are not VAT registered, so there is no VAT to add to these prices.

## Questions

### Should I say on my website which kitchen ranges I will fit?

Yes - naming the kitchen ranges and retailers you are happy to fit turns a vague enquiry into a qualified one. Customers who bought from a big-box retailer or a trade counter often assume fitters will refuse their units, and a clear list removes that doubt. If there are ranges you will not touch, say so and give the reason in one sentence.

### How should I explain gas, electrics and plastering on a kitchen fitting website?

Explain exactly who does each trade on a kitchen job and how they are registered, because coordination is what kitchen customers worry about most. If a Gas Safe engineer connects the hob and a registered electrician does new circuits, name that arrangement rather than hiding it - it reads as organised, not as a weakness. A simple “who does what, and when” list is one of the most useful things a kitchen fitting site can have.

### How important is photography, really?

In visual trades it is the entire decision. Customers shortlist from photographs and read the words afterwards, if at all. It is worth paying a photographer for half a day once a year - it will change the size of the jobs you are asked to quote for more than anything else you could spend the money on.