# Websites for massage therapists

> Websites for massage therapists - sports, deep tissue and relaxation - that explain each treatment in plain words, show qualifications, and keep well inside the rules on health claims.

- Source: https://nerdsharks.com/industries/massage-therapists
- Publisher: Nerdsharks (Exeter, Devon, UK)
- Updated: 2026-09-27

There are 3,275 physical well-being businesses, such as massage and spa services across 312 UK local authorities (ONS UK Business Counts, SIC 96040, 2025, OGL v3.0).

## How customers choose

Massage clients fall into two camps. Sports massage clients are runners, gym-goers and people with a tight back from a desk job; they search by need, want someone qualified in sports or remedial massage, and book around training blocks and events. Relaxation clients are buying an hour of calm, often as a treat or a gift, and care about the room, the atmosphere and whether they will feel comfortable. Both groups want to know who the therapist is before they undress in front of them, which is why photographs, qualifications and a clear, professional tone matter so much. Price and session length are checked early. Mobile therapists, home studios and treatment rooms inside gyms or clinics are all common, so location and access need spelling out.

## What most websites in this trade get wrong

Massage websites often drift into health claims they cannot back up - curing headaches, detoxing, fixing sciatica - which the ASA takes a dim view of and which puts off the more sceptical sports client. Others go the opposite way and say almost nothing, so a first-time client cannot tell the difference between sports, deep tissue and Swedish massage. The site needs a page per treatment in the words clients use, honest descriptions of what each involves, session lengths and prices, the therapist's qualifications, and a booking system. For a home-based or mobile therapist it also needs a professional frame: clear policies, a booking process that screens properly, and no ambiguity about the kind of service offered.

## What the website has to do

- **Online booking by treatment and length** - Clients know what they want and do not want to ring someone who is mid-treatment.
- **Gift voucher sales** - Relaxation massage is a common present, and vouchers sell year-round with a Christmas spike.
- **Repeat or package bookings** - Regular maintenance massage is steady income and suits training clients.

## Pages

- **Home** - Treatments, prices and a booking route, with the therapist visible.
- **Treatments** - Sports, deep tissue, Swedish, pregnancy - each described honestly.
- **Prices** - By length, with packages if offered.
- **About** - Qualifications, register membership, insurance and approach.
- **Your first visit** - Consultation form, what to wear, what happens, how long it takes.
- **Gift vouchers** - Buy online, delivered by email.

## Features that matter

- **A page per treatment in client language** - People search for "sports massage near me", not for a therapist's training pathway.
- **Claims written within the CAP Code** - Advertising rules require evidence for health claims, and overclaiming is a fast route to an ASA complaint.
- **Online booking by treatment and session length** - Therapists cannot answer the phone during a treatment.
- **Pre-appointment health questionnaire** - Identifies contraindications before the session, not on the couch.
- **Online gift vouchers** - Turns a seasonal gift rush into sales without admin.

Trust signals: Recognised massage qualifications such as Level 3 or Level 4 sports massage; Membership of a professional body or a register such as the CNHC; Insurance; Local-authority special treatment licence where your council requires one; Real treatment room photography.

Seasonality: Sports massage follows the running calendar, with spring marathon training a clear peak. Gift vouchers spike before Christmas and Mother's Day.

## Local authorities with the most

| Local authority | Businesses |
|---|---|
| Westminster | 70 |
| Camden | 60 |
| Wandsworth | 50 |
| Islington | 45 |
| Liverpool | 35 |
| Leeds | 35 |
| Birmingham | 35 |
| Hackney | 35 |
| Brighton and Hove | 35 |
| Buckinghamshire | 35 |

## The offer

- **Monthly**: £299 upfront, £99/month (the upfront is a setup fee), 12-month minimum term. We build it, host it and look after it - and after 24 monthly payments, it is yours.
- **Own It**: £1,795 upfront, £49/month, no minimum term. Buy the website outright. It is yours to keep, move or cancel.
- **Pro**: £6,950 upfront, £299/month, 12-month minimum term. No limits. For large, multi-site and fast-growing businesses.
- Payment: The setup fee is paid when you book, and it starts the design. Monthly fees are collected by Direct Debit, covered by the Direct Debit Guarantee, from the day your site goes live.
- Guarantee: You see your finished design on your phone and approve it before anything goes live, with two full rounds of changes included. Nothing launches until you are happy with it. The Monthly plan runs for 12 months from launch.
- Bolt-ons: Google Business Profile management £29/month; Local SEO pack £49/month; Business email £5/month. Coming soon, not yet on sale: Missed-call text back, Review booster.
- VAT: We are not VAT registered, so there is no VAT to add to these prices.

## Questions

### What can I say about the benefits of massage on my website?

You can describe what a treatment involves and how clients often feel afterwards, but claims that massage treats or cures medical conditions need robust evidence under the CAP Code. The ASA takes complaints about health claims seriously. Honest descriptions of each treatment are safer and, for a sceptical sports client, more persuasive.

### Can I sell massage gift vouchers through my website?

Yes. Gift vouchers can be bought online and sent by email with a unique code the recipient uses to book. Massage is a popular present, especially before Christmas and Mother's Day, and selling vouchers online turns those peaks into sales without you handling cash, cards or post.

### Can you add online booking?

Yes. Every plan includes a booking-request form, live-availability booking can be added to any plan (quoted on your call) and comes as standard on Pro, and we can connect whichever booking system suits your business rather than forcing you onto ours. For appointment businesses it is usually the highest-return feature on the site, because the phone going unanswered while you are working is a constant source of lost bookings.

### What can we legally claim on a healthcare or legal website?

Less than most people assume. Advertising rules restrict claims about outcomes, and professional regulators add their own requirements on price transparency and registration details. We build to those constraints rather than around them, and we will tell you if something you want to say is likely to cause a problem.