# Websites for mortgage brokers

> Websites for mortgage brokers and advisers that explain who you help and how you are paid in plain English, and are built to sit comfortably within the FCA’s financial promotion rules.

- Source: https://nerdsharks.com/industries/mortgage-brokers
- Publisher: Nerdsharks (Exeter, Devon, UK)
- Updated: 2026-09-27

There are 19,595 financial services support businesses, including mortgage brokers across 375 UK local authorities (ONS UK Business Counts, SIC 66190, 2025, OGL v3.0).

## How customers choose

Mortgage customers come with a life event and a deadline: a first home, a remortgage because a fixed rate is ending, a move, a buy-to-let, or a complicated situation such as self-employment, a recent credit problem or a later-life borrower. Many are anxious, and many have already been declined or confused by a lender’s website. They search for "mortgage adviser" plus a town, or for their specific situation - "mortgage for self-employed", "first-time buyer mortgage adviser". Estate agents and solicitors refer heavily, so a large share of visitors are checking that the name they were given is credible. Before they call, they want to know whether you are whole of market or work from a panel, whether you charge a fee and when, and whether they can talk in the evening or by video.

## What most websites in this trade get wrong

Mortgage broker websites sit under the FCA’s rules on financial promotions, which require communications to be fair, clear and not misleading, and they are usually signed off by the firm’s compliance function or, for appointed representatives, by the network. That combination tends to produce sites that are so cautious they say nothing, or so generic they are indistinguishable from a thousand network templates. The useful middle is specific and honest: who you help, how the process works, how and when you are paid, your FCA status, and the risk warnings firms display (commonly "Your home may be repossessed if you do not keep up repayments on your mortgage"). The site should not quote rates or promise approvals, and any comparison or calculator needs care. Being plain about situations - self-employed, contractors, credit issues - is what makes a small brokerage findable.

## What the website has to do

- **Initial appointment booking** - The standard first step, and one many clients want outside office hours.
- **Situation-specific enquiries** - Self-employed, first-time buyer and remortgage clients search for their own case.
- **Referral verification** - Clients sent by agents and solicitors are checking you look established and regulated.

## Pages

- **Home** - Who you help, how you are paid, FCA status and booking.
- **First-time buyers** - The process explained without jargon.
- **Remortgages and product transfers** - Written for people whose fixed rate is ending.
- **Self-employed and complex cases** - The specialisms that make a small broker findable.
- **Buy-to-let** - Where you offer it, with the right status statements.
- **Fees and how we are paid** - Broker fees and lender procedure fees, explained plainly.
- **About and regulatory information** - Named advisers, FCA details, complaints procedure.

## Features that matter

- **FCA status statement and firm reference number in the footer** - Expected on every page, and checkable on the Financial Services Register.
- **Risk warnings displayed where your compliance function requires them** - Part of presenting mortgage promotions fairly and clearly.
- **A plain explanation of fees and how you are paid** - Clients want to know before they call, and transparency builds trust.
- **Pages by client situation rather than by product** - People search for their circumstances, not for product names.
- **Online appointment booking including evenings** - Most clients have day jobs.
- **A simple approval workflow for content changes** - Networks and compliance teams need to sign off financial promotions.

Trust signals: FCA authorisation or appointed representative status, with firm reference number; Network name, where an appointed representative; Named advisers with CeMAP or equivalent qualifications; Complaints procedure and Financial Ombudsman Service information; Clear fee disclosure.

Seasonality: The housing market tends to be busiest in spring and early autumn. Remortgage demand follows when large batches of fixed-rate deals end, and base rate decisions produce bursts of enquiries.

## Local authorities with the most

| Local authority | Businesses |
|---|---|
| Westminster | 1,010 |
| City of London | 565 |
| Leicester | 480 |
| Leeds | 260 |
| North Yorkshire | 235 |
| Stevenage | 215 |
| Wiltshire | 200 |
| Camden | 195 |
| Ashford | 195 |
| Bristol, City of | 190 |

## The offer

- **Monthly**: £299 upfront, £99/month (the upfront is a setup fee), 12-month minimum term. We build it, host it and look after it - and after 24 monthly payments, it is yours.
- **Own It**: £1,795 upfront, £49/month, no minimum term. Buy the website outright. It is yours to keep, move or cancel.
- **Pro**: £6,950 upfront, £299/month, 12-month minimum term. No limits. For large, multi-site and fast-growing businesses.
- Payment: The setup fee is paid when you book, and it starts the design. Monthly fees are collected by Direct Debit, covered by the Direct Debit Guarantee, from the day your site goes live.
- Guarantee: You see your finished design on your phone and approve it before anything goes live, with two full rounds of changes included. Nothing launches until you are happy with it. The Monthly plan runs for 12 months from launch.
- Bolt-ons: Google Business Profile management £29/month; Local SEO pack £49/month; Business email £5/month. Coming soon, not yet on sale: Missed-call text back, Review booster.
- VAT: We are not VAT registered, so there is no VAT to add to these prices.

## Questions

### Does my mortgage broker website count as a financial promotion?

Yes, a mortgage broker’s website is generally treated as a financial promotion under FCA rules, so it must be fair, clear and not misleading. That affects how you describe rates, fees and outcomes, and which risk warnings you display. We build the site to be easy to review, but your compliance function or network is responsible for approving the content.

### I am an appointed representative. Does my network need to approve my website?

Most networks require appointed representatives to have website content approved before it goes live, and to approve later changes too. Check your network’s own process and allow time for it in the launch plan. We can supply the content in a format that makes review straightforward.

### What can we legally claim on a healthcare or legal website?

Less than most people assume. Advertising rules restrict claims about outcomes, and professional regulators add their own requirements on price transparency and registration details. We build to those constraints rather than around them, and we will tell you if something you want to say is likely to cause a problem.

### How do I look established without exaggerating?

Name your people, show your qualifications and registrations, be specific about who you work with, and publish something that demonstrates you know what you are talking about. Vague claims about excellence read as filler; specifics read as competence.