# Websites for nail technicians > Websites for nail technicians and nail bars that show off the actual sets, price the extras honestly, and take bookings without the constant DM back-and-forth. - Source: https://nerdsharks.com/industries/nail-technicians - Publisher: Nerdsharks (Exeter, Devon, UK) - Updated: 2026-09-27 There are 51,505 hairdressing and beauty businesses across 377 UK local authorities (ONS UK Business Counts, SIC 96020, 2025, OGL v3.0). ## How customers choose Nail clients book on looks, and they know what they want before they arrive - a screenshot from Instagram or TikTok, a colour, a shape. They are judging the tech's neatness at the cuticle, the shape consistency and whether the nail art is freehand or stickers, and they judge it from close-up photos. Price matters but the real anxiety is the extras: how much for length, removal of another salon's work, art per nail, repairs. Most clients book infills every two to four weeks, so the diary is heavily recurring and slots are precious. Discovery is mostly social and word of mouth, but clients who have just moved area, or who are looking for a tech who can do a specific system like BIAB or Gel-X, search for it, and a growing number are cautious about gel allergies and want to know which products you use. ## What most websites in this trade get wrong Most nail techs run the business out of Instagram DMs, which means answering the same price questions at eleven at night and losing bookings to whoever replies first. There is often no price list at all, or a pretty image of one that cannot be read on a phone and cannot be found in search. Extras are where disputes come from, so vagueness there costs money and goodwill. The site should put the price menu in real text, with the add-ons, show a gallery of real sets by style, name the systems and brands used, and send people to a booking system that takes a deposit - because no-shows on a two-hour set are brutal for a one-person business. ## What the website has to do - **Online booking with deposit** - Protects a one-person diary from no-shows and removes the DM negotiation. - **Price list with extras viewed** - Clear add-on pricing prevents disputes at the end of the appointment. - **Infill rebooking** - Regular infills every few weeks are the backbone of a nail tech's income. ## Pages - **Home** - Best recent sets, price highlights and the booking button. - **Prices** - Every service and every extra - length, art, removals, repairs - in plain text. - **Gallery** - Real sets by style: natural, BIAB, extensions, art, pedicures. - **Book** - Booking system with deposit and cancellation terms shown before payment. - **Aftercare and policies** - Aftercare, lateness, deposits and the repair window. - **About** - Qualifications, products used, and the salon or home studio. ## Features that matter - **Full price menu in text, including every add-on** - Extras are where arguments start; publishing them avoids awkward conversations at the table. - **Booking with deposit and a clear cancellation policy** - A no-show on a long appointment is a lost half-day for a solo tech. - **Close-up gallery sorted by style and system** - Clients judge neatness and shape, and search for specific systems. - **Products and systems named** - Clients search for particular systems, and allergy-cautious clients want to know what goes on their nails. - **Home-studio address shared only after booking, if relevant** - Keeps a home-based tech's address private without making booking harder. Trust signals: Nail qualifications such as VTCT or NVQ Level 2 and 3 in nail services; Product brand training certificates; Insurance; Local-authority registration or special treatment licence where your council requires it; Close-up photographs of real work. Seasonality: Christmas party season, Valentine's, prom and wedding season are the peaks, with summer holidays driving a rush of pedicures. January is quiet. ## Local authorities with the most | Local authority | Businesses | |---|---| | Birmingham | 830 | | Glasgow City | 635 | | Westminster | 620 | | Leeds | 615 | | Liverpool | 470 | | Barnet | 460 | | Manchester | 450 | | Camden | 440 | | Enfield | 415 | | North Yorkshire | 405 | ## The offer - **Monthly**: £299 upfront, £99/month (the upfront is a setup fee), 12-month minimum term. We build it, host it and look after it - and after 24 monthly payments, it is yours. - **Own It**: £1,795 upfront, £49/month, no minimum term. Buy the website outright. It is yours to keep, move or cancel. - **Pro**: £6,950 upfront, £299/month, 12-month minimum term. No limits. For large, multi-site and fast-growing businesses. - Payment: The setup fee is paid when you book, and it starts the design. Monthly fees are collected by Direct Debit, covered by the Direct Debit Guarantee, from the day your site goes live. - Guarantee: You see your finished design on your phone and approve it before anything goes live, with two full rounds of changes included. Nothing launches until you are happy with it. The Monthly plan runs for 12 months from launch. - Bolt-ons: Google Business Profile management £29/month; Local SEO pack £49/month; Business email £5/month. Coming soon, not yet on sale: Missed-call text back, Review booster. - VAT: We are not VAT registered, so there is no VAT to add to these prices. ## Questions ### Can my nail website take deposits when people book? Yes. Most booking systems used by nail techs can take a deposit or card details at the time of booking, and we connect whichever one you prefer. For a solo tech a deposit is the simplest defence against no-shows on long appointments, as long as the cancellation policy is shown clearly before the client pays. ### Should I list prices for nail art and extras on my website? Yes - every extra, in plain text. Length, art per nail, removals of another salon's work and repairs are where most price disagreements start, and publishing them beforehand means the client knows the total before they sit down. It also stops the late-night DMs asking what a full set with art will cost. ### I already have a busy social page. Do I need a website? A social profile cannot be found by someone searching for a barber near them, cannot show a current price list clearly, cannot take a booking without a conversation, and belongs to the platform rather than to you. It works well alongside a website and badly instead of one. ### Can you add online booking? Yes. Every plan includes a booking-request form, live-availability booking can be added to any plan (quoted on your call) and comes as standard on Pro, and we can connect whichever booking system suits your business rather than forcing you onto ours. For appointment businesses it is usually the highest-return feature on the site, because the phone going unanswered while you are working is a constant source of lost bookings.