# Websites for personal trainers

> Websites for personal trainers that make clear who you train, what it costs and how to start - and turn a follower into a paying client without a week of DMs.

- Source: https://nerdsharks.com/industries/personal-trainers
- Publisher: Nerdsharks (Exeter, Devon, UK)
- Updated: 2026-09-27

There are 5,535 sports and recreation instruction businesses, including fitness and yoga instruction across 361 UK local authorities (ONS UK Business Counts, SIC 85510, 2025, OGL v3.0).

## How customers choose

People hire a personal trainer at a turning point: a wedding, a birthday with a zero in it, a health scare, a new baby, a gym membership they are not using. The unspoken question is whether this person will judge them, and they read everything through that lens. They want to see who you train - beginners, older adults, new mums, strength athletes - and whether people like them get results they would be pleased with. They want to know the price per session or per month, where training happens, and whether there is a consultation first. Many follow a trainer on Instagram for months before they get in touch. Local clients also search for a PT near their gym or their home, and some want online coaching instead.

## What most websites in this trade get wrong

Most PTs rely on Instagram and a link-in-bio, which is fine for followers and useless for someone searching for a personal trainer in their town. When there is a site, it is often a template built around the trainer's physique, with stock photos of models and no prices. That puts off exactly the beginner who is most likely to pay for coaching. A PT site should be specific about who you help, show real clients with their permission and without exaggerated before-and-after promises, publish prices or packages, and offer a free consultation booking. Results claims need care too: the ASA expects weight-loss and health claims to be substantiated.

## What the website has to do

- **Free consultation booking** - A low-pressure first conversation is how almost every PT client starts.
- **Package or monthly plan purchase** - Block bookings and monthly coaching are more predictable than single sessions.
- **Online coaching sign-up** - Opens up clients beyond the gym you train in.

## Pages

- **Home** - Who you train, what it costs and how to start.
- **Services** - One-to-one, small group, online coaching - each with price and format.
- **About** - Qualifications, approach, and why you train the people you do.
- **Client stories** - Real clients, with permission, described honestly.
- **Where we train** - Gym, studio, park or home - with access details.
- **Book a consultation** - Short form or calendar booking.

## Features that matter

- **Clear statement of who you specialise in** - Clients want a trainer for people like them, and specificity beats "all abilities welcome".
- **Published session or package prices** - Hidden prices lose the cautious beginner who will not message to ask.
- **Free consultation booking** - The standard first step, and a calendar booking removes back-and-forth.
- **Results claims written within ASA rules** - Weight-loss and health claims need to be realistic and substantiated.
- **Real photography of you training real clients** - Answers "will I fit in" far better than a stock athlete.

Trust signals: Level 3 Personal Trainer qualification; CIMSPA membership; Insurance; First aid certificate; Specialist certifications such as pre- and post-natal or exercise referral.

Seasonality: January is the biggest month by far, followed by the spring run-up to summer and weddings, and a September restart.

## Local authorities with the most

| Local authority | Businesses |
|---|---|
| Buckinghamshire | 70 |
| North Yorkshire | 65 |
| Leeds | 60 |
| Wiltshire | 60 |
| Cheshire East | 55 |
| Birmingham | 55 |
| Cornwall | 55 |
| Somerset | 55 |
| Barnet | 50 |
| Camden | 45 |

## The offer

- **Monthly**: £299 upfront, £99/month (the upfront is a setup fee), 12-month minimum term. We build it, host it and look after it - and after 24 monthly payments, it is yours.
- **Own It**: £1,795 upfront, £49/month, no minimum term. Buy the website outright. It is yours to keep, move or cancel.
- **Pro**: £6,950 upfront, £299/month, 12-month minimum term. No limits. For large, multi-site and fast-growing businesses.
- Payment: The setup fee is paid when you book, and it starts the design. Monthly fees are collected by Direct Debit, covered by the Direct Debit Guarantee, from the day your site goes live.
- Guarantee: You see your finished design on your phone and approve it before anything goes live, with two full rounds of changes included. Nothing launches until you are happy with it. The Monthly plan runs for 12 months from launch.
- Bolt-ons: Google Business Profile management £29/month; Local SEO pack £49/month; Business email £5/month. Coming soon, not yet on sale: Missed-call text back, Review booster.
- VAT: We are not VAT registered, so there is no VAT to add to these prices.

## Questions

### Should I put my personal training prices on my website?

Yes, as session or package prices with what each includes. Beginners are the clients most likely to pay for a trainer and the least likely to message a stranger to ask about money. A clear price, next to a free consultation offer, converts better than "DM for rates".

### Can I use client before-and-after photos on my PT website?

Yes, with the client's written permission and without exaggerating what is typical. The ASA expects weight-loss and body-change claims to be realistic and substantiated, and results that imply everyone will get the same outcome can cause problems. Real clients described honestly are also more convincing than dramatic transformations.

### I already have a busy social page. Do I need a website?

A social profile cannot be found by someone searching for a barber near them, cannot show a current price list clearly, cannot take a booking without a conversation, and belongs to the platform rather than to you. It works well alongside a website and badly instead of one.

### Can you add online booking?

Yes. Every plan includes a booking-request form, live-availability booking can be added to any plan (quoted on your call) and comes as standard on Pro, and we can connect whichever booking system suits your business rather than forcing you onto ours. For appointment businesses it is usually the highest-return feature on the site, because the phone going unanswered while you are working is a constant source of lost bookings.