# Websites for physiotherapists

> Websites for private physiotherapists that are found by the injury people type into Google, show HCPC registration up front, and make booking an assessment this week easy.

- Source: https://nerdsharks.com/industries/physiotherapists
- Publisher: Nerdsharks (Exeter, Devon, UK)
- Updated: 2026-09-27

There are 27,165 other health practices across 376 UK local authorities (ONS UK Business Counts, SIC 86900, 2025, OGL v3.0).

## How customers choose

A private physio patient is usually in pain, often fed up with a wait, and searching by the problem rather than the profession: knee pain after running, a shoulder that will not lift, back pain that has lasted a month. They want to know whether you treat that, how soon they can be seen, what a first assessment costs and how many sessions it tends to take. Many are self-funding; others are using private health insurance and need to know whether you are recognised by their insurer. They check that the physio is genuinely a physiotherapist - the title is protected and HCPC registration is checkable - and they look for specialisms that match them, such as sports injuries, women's health, post-surgery rehab or neurological physio. Location, parking and evening appointments decide the final choice between two similar clinics.

## What most websites in this trade get wrong

Physio websites are usually written for other physios: a list of techniques - dry needling, manual therapy, soft tissue mobilisation - that means nothing to a patient with a sore Achilles. The patient needs condition pages in plain language, a clear first-appointment price, and the next available slot. The second trap is claims. Healthcare advertising is covered by the CAP Code, and promising outcomes or recovery times is both risky and unconvincing. The third is failing to say which insurers recognise you, which sends insured patients to a clinic that does say. Plain, specific, careful copy wins here.

## What the website has to do

- **Initial assessment booking** - The entry point to a course of treatment and the decision the whole site is working towards.
- **Condition-page visits that convert** - Patients search by symptom, and each condition page is a doorway to a booking.
- **Insurance-funded enquiries** - Insured patients have a funding route already and convert readily when recognition is clear.

## Pages

- **Home** - What you treat, next availability, prices and booking.
- **Conditions** - Back, neck, knee, shoulder, running injuries - in patient language, one page each.
- **Services** - Assessment, treatment sessions, sports rehab, home visits, online consultations.
- **Prices and insurance** - Session fees and the insurers you are recognised by.
- **Our physios** - Names, HCPC registration, specialisms and photographs.
- **Your first appointment** - What happens, what to wear, how long it takes.
- **Book** - Online booking with appointment types clearly labelled.

## Features that matter

- **Condition pages written in patient language** - Patients search for the problem, and technique-led pages never reach them.
- **HCPC registration shown for every physiotherapist** - "Physiotherapist" is a protected title and patients check.
- **Online booking with next availability** - Fast access is the main reason people go private.
- **Insurer recognition listed** - Insured patients filter on this before anything else.
- **Claims kept within the CAP Code** - Outcome promises in healthcare advertising invite complaints and undermine trust.

Trust signals: HCPC registration for each physiotherapist; Chartered Society of Physiotherapy membership; Recognition by private medical insurers where genuine; Specialist post-graduate training; Published session prices.

Seasonality: January brings back pain and new-year exercise injuries; spring marathon training and the football season produce sports injury peaks.

## Local authorities with the most

| Local authority | Businesses |
|---|---|
| Birmingham | 720 |
| Westminster | 435 |
| Leeds | 395 |
| Manchester | 360 |
| Camden | 345 |
| Bradford | 330 |
| Kirklees | 330 |
| Barnet | 300 |
| Buckinghamshire | 270 |
| Hackney | 255 |

## The offer

- **Monthly**: £299 upfront, £99/month (the upfront is a setup fee), 12-month minimum term. We build it, host it and look after it - and after 24 monthly payments, it is yours.
- **Own It**: £1,795 upfront, £49/month, no minimum term. Buy the website outright. It is yours to keep, move or cancel.
- **Pro**: £6,950 upfront, £299/month, 12-month minimum term. No limits. For large, multi-site and fast-growing businesses.
- Payment: The setup fee is paid when you book, and it starts the design. Monthly fees are collected by Direct Debit, covered by the Direct Debit Guarantee, from the day your site goes live.
- Guarantee: You see your finished design on your phone and approve it before anything goes live, with two full rounds of changes included. Nothing launches until you are happy with it. The Monthly plan runs for 12 months from launch.
- Bolt-ons: Google Business Profile management £29/month; Local SEO pack £49/month; Business email £5/month. Coming soon, not yet on sale: Missed-call text back, Review booster.
- VAT: We are not VAT registered, so there is no VAT to add to these prices.

## Questions

### Should my physio website have pages for individual conditions?

Yes. Patients search for their problem - knee pain, frozen shoulder, running injury - not for a treatment technique, so a page for each common condition in plain language is how most new patients will find you. Each page should explain how you assess and treat it without promising outcomes, and end with a booking link.

### Should I list the health insurers I am recognised by?

Yes, if you are genuinely recognised by them. Patients with private medical insurance often need a recognised physiotherapist before their insurer will pay, and many check this before anything else. List only insurers you are currently recognised by, and explain briefly how insured patients should book.

### What can we legally claim on a healthcare or legal website?

Less than most people assume. Advertising rules restrict claims about outcomes, and professional regulators add their own requirements on price transparency and registration details. We build to those constraints rather than around them, and we will tell you if something you want to say is likely to cause a problem.

### Should I put my prices on my website?

Almost always yes. Hiding prices loses more enquiries than it protects, because people assume the worst and go to a competitor who publishes theirs. If your pricing genuinely varies, publish a range and explain in one sentence what moves it - that converts far better than "contact us for a quote".