# Websites for roofers

> Websites for roofing companies that handle both the leak-in-a-storm emergency and the twenty-thousand-pound re-roof, and make it obvious you are not a doorstep trader.

- Source: https://nerdsharks.com/industries/roofers
- Publisher: Nerdsharks (Exeter, Devon, UK)
- Updated: 2026-09-27

There are 12,835 roofing businesses across 374 UK local authorities (ONS UK Business Counts, SIC 43910, 2025, OGL v3.0).

## How customers choose

Roofing has a trust problem that is not the fault of good roofers: the trade is the one most associated with doorstep cold-callers and inflated quotes, so a customer arrives already suspicious. They are checking whether you are a real business with a real address and real insurance before they consider anything else. The emergency customer, with water coming in during a storm, will call anyone who answers. The re-roof customer will spend three weeks getting quotes and will pick the firm that felt least like a risk.

## What most websites in this trade get wrong

Roofing websites often look exactly like the thing customers are afraid of - stock photography, no address, a mobile number and nothing else. Legitimacy signals are the highest-value content on a roofing site and are usually the thing missing. The second issue is that emergency repair and full re-roofing are one page, when they are two completely different purchases with different urgency and different budgets.

## What the website has to do

- **Emergency call during and after storms** - Storm damage produces the sharpest demand spikes in any trade.
- **Free roof survey booking** - The survey is the natural first step to a re-roof and lowers commitment.
- **Establish legitimacy fast** - Scepticism, not price, is the main obstacle in this trade.

## Pages

- **Home** - Legitimacy first - real address, insurance, guarantee, then services.
- **Emergency roof repair** - Captures storm-damage searches.
- **Re-roofing and new roofs** - The high-value considered purchase.
- **Flat roofing** - A distinct search and a distinct skill set.
- **Guttering and fascias** - Small jobs that lead to large ones.
- **Guarantees and insurance** - Directly addresses the trade’s trust problem.
- **Contact** - Phone for emergencies, survey booking for planned work.

## Features that matter

- **A real business address and landline shown on every page** - The single clearest signal that separates you from a doorstep trader.
- **Written guarantee terms and insurance-backed warranty details** - Turns the trade’s biggest weakness into a differentiator.
- **Separate emergency and planned-work routes** - Two different urgencies should not share one call to action.
- **Free survey booking** - Low-commitment entry point to an expensive job.
- **Photographs of scaffolded, in-progress work** - Proves the work is real and properly done, not a stock image.

Trust signals: Registered business address; Insurance-backed guarantee; Trade association membership; In-progress and finished photography.

Seasonality: Emergency demand follows storms and heavy rain. Planned re-roofing concentrates in late spring and summer.

## Local authorities with the most

| Local authority | Businesses |
|---|---|
| County Durham | 155 |
| Leeds | 155 |
| Cornwall | 140 |
| Dorset | 135 |
| Wiltshire | 120 |
| Somerset | 120 |
| Buckinghamshire | 115 |
| North Yorkshire | 115 |
| Glasgow City | 115 |
| West Northamptonshire | 100 |

## The offer

- **Monthly**: £299 upfront, £99/month (the upfront is a setup fee), 12-month minimum term. We build it, host it and look after it - and after 24 monthly payments, it is yours.
- **Own It**: £1,795 upfront, £49/month, no minimum term. Buy the website outright. It is yours to keep, move or cancel.
- **Pro**: £6,950 upfront, £299/month, 12-month minimum term. No limits. For large, multi-site and fast-growing businesses.
- Payment: The setup fee is paid when you book, and it starts the design. Monthly fees are collected by Direct Debit, covered by the Direct Debit Guarantee, from the day your site goes live.
- Guarantee: You see your finished design on your phone and approve it before anything goes live, with two full rounds of changes included. Nothing launches until you are happy with it. The Monthly plan runs for 12 months from launch.
- Bolt-ons: Google Business Profile management £29/month; Local SEO pack £49/month; Business email £5/month. Coming soon, not yet on sale: Missed-call text back, Review booster.
- VAT: We are not VAT registered, so there is no VAT to add to these prices.

## Questions

### How do I show customers I am a real, established business?

Put a real address, a landline, your registration numbers and your insurance details where they can be seen without hunting. In trades that suffer from doorstep operators, these ordinary details are the most persuasive content on your website, and most competitors leave them off.

### What if I do not have photographs of my work?

Start taking them now, on your phone, before and after every job. Photographs of your own finished work convert better than any stock image or any amount of copy, and in the trades they are the single biggest factor in the size of job you get asked to quote for. We will lay out the site to work with whatever you have and improve as you build up a library.

### Should I list every town I cover?

List the towns you genuinely work in and would happily travel to. A short honest list produces better enquiries than a long optimistic one, and it stops you spending your day quoting for jobs ninety minutes away that you were never going to take.