# Websites for solar panel installers

> Websites for MCS-certified solar and battery installers, built for a customer with a spreadsheet, a sceptical partner and several quotes - who has probably been cold-called about solar at least once.

- Source: https://nerdsharks.com/industries/solar-panel-installers
- Publisher: Nerdsharks (Exeter, Devon, UK)
- Updated: 2026-09-27

There are 51,060 electrical contractors across 377 UK local authorities (ONS UK Business Counts, SIC 43210, 2025, OGL v3.0).

## How customers choose

Solar customers research harder than almost any other home-improvement buyer. They have read about payback, compared export tariffs, watched videos about batteries and inverters, and often have a quote from a national firm or an online estimate before they find you. Many are wary: solar has a history of cold-calling and hard selling, so they are looking for a local, certified installer who will not push. They want a proper design for their own roof - panel layout, estimated generation, battery sizing - and they want to know about MCS certification, because they have read it matters for export payments. Decisions often involve two people and take weeks. News about energy prices moves them, and enquiries tend to arrive in waves after headlines about bills.

## What most websites in this trade get wrong

Solar websites fall into two traps. Some copy the national firms - countdown offers, savings claims in huge type, talk of “free” panels - which is exactly the tone a cautious customer has learned to distrust. Others say almost nothing: a logo, a stock photo of panels and a contact form. What the buyer wants is in between: real installations on local roofs, the equipment you use and why, how you estimate generation, what MCS means for them, what the workmanship warranty covers, and what happens if something goes wrong in year six. Any savings figure on the page needs to be honest and clearly labelled as an estimate.

## What the website has to do

- **Roof survey or design consultation booking** - A design for their own roof is what turns research into a decision.
- **Quote requests with usage and roof photos** - Annual usage and roof orientation let you send a meaningful first design.
- **Battery retrofits for existing systems** - A growing, well-defined job for people who already own panels.

## Pages

- **Home** - Local installations, MCS number and a calm first message.
- **Solar panels** - Systems, equipment and how you design them.
- **Battery storage** - Sizing, brands and what a battery actually does for the customer.
- **Adding a battery to existing solar** - A separate search from a separate buyer.
- **How we estimate generation** - Shows your working, which is what builds trust here.
- **MCS, warranties and aftercare** - Certification, consumer code, warranties and monitoring.
- **Installations** - Real local roofs, with system sizes.
- **Contact** - Survey booking with roof photos and annual usage.

## Features that matter

- **MCS certification number and consumer code membership shown clearly** - The credential solar buyers look for first, and one they can check.
- **Local installation gallery with system size and panel count** - Proves you are a real local installer, not a lead-generation site.
- **Generation estimates labelled as estimates, with assumptions stated** - Honest numbers are the strongest contrast with hard-sell competitors.
- **Quote form collecting roof photos, orientation and annual usage** - Lets you design a first proposal before the visit.
- **Aftercare and warranty page** - Customers worry about what happens years after the installer has gone.
- **No countdown offers or pressure copy anywhere on the site** - Anything that feels like the cold-caller costs you the customer.

Trust signals: MCS certification number; RECC or HIES consumer code membership; Installations on local roofs, with system sizes; Manufacturer warranties and workmanship warranty, insurance-backed where offered; NICEIC or NAPIT registration for the electrical work.

Seasonality: Enquiries rise in spring and early summer, and jump after news about energy prices. Installation runs all year, though short winter days and wet roofs slow fitting.

## Local authorities with the most

| Local authority | Businesses |
|---|---|
| Buckinghamshire | 595 |
| Leeds | 590 |
| North Yorkshire | 530 |
| Cornwall | 510 |
| Birmingham | 455 |
| Somerset | 450 |
| Bromley | 385 |
| Wiltshire | 375 |
| Dorset | 370 |
| Havering | 365 |

## The offer

- **Monthly**: £299 upfront, £99/month (the upfront is a setup fee), 12-month minimum term. We build it, host it and look after it - and after 24 monthly payments, it is yours.
- **Own It**: £1,795 upfront, £49/month, no minimum term. Buy the website outright. It is yours to keep, move or cancel.
- **Pro**: £6,950 upfront, £299/month, 12-month minimum term. No limits. For large, multi-site and fast-growing businesses.
- Payment: The setup fee is paid when you book, and it starts the design. Monthly fees are collected by Direct Debit, covered by the Direct Debit Guarantee, from the day your site goes live.
- Guarantee: You see your finished design on your phone and approve it before anything goes live, with two full rounds of changes included. Nothing launches until you are happy with it. The Monthly plan runs for 12 months from launch.
- Bolt-ons: Google Business Profile management £29/month; Local SEO pack £49/month; Business email £5/month. Coming soon, not yet on sale: Missed-call text back, Review booster.
- VAT: We are not VAT registered, so there is no VAT to add to these prices.

## Questions

### Should I explain MCS certification on my solar website?

Yes - explain MCS certification in plain English and show your certificate number, because it is the credential solar customers look for first. Customers who want to be paid for exported electricity under the Smart Export Guarantee generally need an MCS-certified installation, and many have read that. Say what MCS means for them in a sentence, alongside your consumer code membership, rather than relying on a logo.

### Can I put savings figures on my solar panel website?

You can, but savings figures on a solar website should be clearly presented as estimates with the assumptions stated. Customers have seen inflated claims from pushy sellers, and an honest estimate based on roof direction, system size and their own usage builds more trust than a big headline number. Show how you calculated it, and avoid promising payback periods that depend on future energy prices.

### How do I show customers I am a real, established business?

Put a real address, a landline, your registration numbers and your insurance details where they can be seen without hunting. In trades that suffer from doorstep operators, these ordinary details are the most persuasive content on your website, and most competitors leave them off.