# Websites for tilers

> Websites for wall and floor tilers, built for customers who judge the work by grout lines, cuts and levels - and who usually found the tiles long before they found you.

- Source: https://nerdsharks.com/industries/tilers
- Publisher: Nerdsharks (Exeter, Devon, UK)
- Updated: 2026-09-27

There are 9,710 floor and wall covering businesses across 373 UK local authorities (ONS UK Business Counts, SIC 43330, 2025, OGL v3.0).

## How customers choose

Most tiling customers have already spent hours in a tile showroom or online choosing tiles before they look for someone to lay them, and they are anxious about how an expensive choice will look once it is on the wall. Many are sent your way by the tile shop, which often keeps a list of local fitters, so your site is checked as a second opinion. Others arrive through bathroom and kitchen fitters who subcontract the tiling. Homeowners compare tilers on photos of very specific things: large-format porcelain laid flat without lipping, herringbone that finishes cleanly at a doorway, neat cuts around a toilet pan, mitred corners instead of plastic trim. They often think about price per square metre, because that is how they bought the tiles, and want a rough figure before inviting you round. Wet rooms and underfloor heating push them towards someone who can explain the preparation, not just the finish.

## What most websites in this trade get wrong

A tiling website usually shows wide shots of finished bathrooms that could be anyone’s work - the bathroom fitter probably has the same room in their gallery. What sells a tiler is the close-up: tight grout lines, the cut around the soil pipe, a straight edge across a large-format floor. Sites also say nothing about preparation - tanking, levelling, backer boards - which is where tiling jobs actually fail and exactly what the customer who has read horror stories wants to hear about. And almost nobody gives even a rough price per square metre, in a trade where customers already think in those terms.

## What the website has to do

- **Quote request with area, tile size and photos** - Tile size and layout change the price more than anything, so ask for them up front.
- **Referrals from tile showrooms and fitters** - Shops and bathroom fitters send steady work to tilers they trust.
- **Specialist work: wet rooms and large format** - Higher-value jobs where preparation knowledge is the reason to choose you.

## Pages

- **Home** - A close-up of perfect cuts, then the finished room.
- **Bathroom and shower tiling** - The bread-and-butter job, with what preparation is included.
- **Floor tiling and large format** - Levelling and lippage - the details big tiles expose.
- **Wet rooms and tanking** - The waterproofing explained, because that is what the customer is really buying.
- **Kitchen splashbacks** - Small, quick jobs that fill gaps in the diary.
- **Pattern work** - Herringbone, chevron and feature layouts - highly visual and well searched.
- **Gallery** - Detail shots first, room shots second.
- **Contact** - Form asking for area, tile size and photos.

## Features that matter

- **Close-up photography of cuts, corners and grout lines** - Detail is what distinguishes a tiler’s work from a fitter’s gallery.
- **Guide price per square metre with what moves it** - Customers already think in square metres; a range lets them plan.
- **A preparation page covering tanking, levelling and backer boards** - The hidden work is where tiling fails, and explaining it builds trust.
- **Quote form asking for area, tile size and layout** - Mosaic, large format and herringbone price very differently.
- **A trade page for tile shops and bathroom fitters** - Referral partners want to know your availability and how you work.

Trust signals: Close-up photography of cuts and grout lines; The Tile Association membership where held; Tanking system manufacturer approvals where held; Public liability insurance; Referrals from local tile showrooms.

Seasonality: Tiling follows the bathroom and kitchen calendar: busy from January into spring and again in the autumn run-up to Christmas. Being indoor work, it fills the winter weeks that outdoor trades lose.

## Local authorities with the most

| Local authority | Businesses |
|---|---|
| Somerset | 115 |
| Leeds | 110 |
| Birmingham | 105 |
| Buckinghamshire | 105 |
| Havering | 90 |
| South Gloucestershire | 85 |
| Dorset | 85 |
| West Northamptonshire | 80 |
| Wiltshire | 80 |
| Medway | 75 |

## The offer

- **Monthly**: £299 upfront, £99/month (the upfront is a setup fee), 12-month minimum term. We build it, host it and look after it - and after 24 monthly payments, it is yours.
- **Own It**: £1,795 upfront, £49/month, no minimum term. Buy the website outright. It is yours to keep, move or cancel.
- **Pro**: £6,950 upfront, £299/month, 12-month minimum term. No limits. For large, multi-site and fast-growing businesses.
- Payment: The setup fee is paid when you book, and it starts the design. Monthly fees are collected by Direct Debit, covered by the Direct Debit Guarantee, from the day your site goes live.
- Guarantee: You see your finished design on your phone and approve it before anything goes live, with two full rounds of changes included. Nothing launches until you are happy with it. The Monthly plan runs for 12 months from launch.
- Bolt-ons: Google Business Profile management £29/month; Local SEO pack £49/month; Business email £5/month. Coming soon, not yet on sale: Missed-call text back, Review booster.
- VAT: We are not VAT registered, so there is no VAT to add to these prices.

## Questions

### Should a tiler show a price per square metre on their website?

A guide price per square metre, with a clear note on what changes it, usually brings better tiling enquiries than no price at all. Customers already think in square metres because that is how they bought the tiles, so a range gives them something to plan around. Say what pushes the price up - large-format or mosaic tiles, patterned layouts, removing old tiles, levelling or tanking - so nobody is surprised by the quote.

### What photos make a tiling website convincing?

Close-up shots of the details make a tiling website convincing, far more than wide shots of finished rooms. Photograph the cuts around pipes and pans, the corners, the grout lines and a straight edge laid across a large-format floor. A customer who has chosen expensive tiles is looking for evidence you will not ruin them, and detail shots are that evidence.

### Should I put my prices on my website?

Almost always yes. Hiding prices loses more enquiries than it protects, because people assume the worst and go to a competitor who publishes theirs. If your pricing genuinely varies, publish a range and explain in one sentence what moves it - that converts far better than "contact us for a quote".