# Websites for veterinary practices > Websites for veterinary practices that make registration easy, make out-of-hours arrangements impossible to miss, and handle price transparency before clients go looking for it. - Source: https://nerdsharks.com/industries/vets - Publisher: Nerdsharks (Exeter, Devon, UK) - Updated: 2026-09-27 There are 3,825 veterinary practices across 334 UK local authorities (ONS UK Business Counts, SIC 75000, 2025, OGL v3.0). ## How customers choose People choose a vet at a handful of moments: moving house, getting a new pet, falling out with their current practice, or in a panic at night when their animal is ill. The panicked group read nothing except the out-of-hours number and whether you are open. The registering group compare a few local practices and look for convenience, trust and cost - opening hours, parking, whether you see exotics, whether the practice is independent or part of a large group, and increasingly what things cost. Price has become a much bigger part of the conversation since the Competition and Markets Authority began looking at the vets market, and owners now expect consultation and routine treatment prices to be easy to find. Once registered, clients tend to stay for the life of the pet, and often the next pet too, as long as they feel listened to. ## What most websites in this trade get wrong The typical vet website is either a group template with the local practice name swapped in or an ageing independent site that no one has time to update. Both fail the frightened owner at eleven at night, who needs to know in one tap whether you do your own out-of-hours or use a separate emergency service, and where that service actually is. The second failure is registration: forms buried under news posts, or no online registration at all. The third is prices - most practices still publish none, which reads as evasive when clients have been told to compare. And vet sites need care with pet health content: prescription-only medicines cannot be advertised to the public, and advice pages should not tip into diagnosis. ## What the website has to do - **Emergency and out-of-hours contact** - The highest-stakes visit to any vet website, and it must work in one tap. - **New client registration** - A registered pet is years of routine care, and often a whole household of animals. - **Routine appointment booking** - Vaccinations and check-ups are the backbone of the diary and the easiest calls to take off the phone. - **Health plan sign-up** - Monthly plans spread the cost for owners and give the practice predictable income. ## Pages - **Home** - Emergency route, opening hours, registration and booking - nothing hides those. - **Emergencies and out of hours** - Who covers nights and weekends, where they are, and what to do now. - **Register** - A short online registration form, with what happens next. - **Services** - Vaccinations, neutering, dental, surgery, exotics - each with its own section. - **Prices** - Consultation and common treatment prices, and how estimates work for everything else. - **Health plans** - What is included, monthly cost, and how to join. - **Our team** - Vets and nurses by name, with their interests and qualifications. - **About the practice** - Ownership, accreditation and facilities, stated plainly. ## Features that matter - **Out-of-hours arrangements on every page** - Vets must make provision for emergency care, and panicked owners must find it without scrolling. - **Online registration form** - Lets new clients register outside opening hours instead of adding to the phone queue. - **Published prices for consultations and common procedures** - Price transparency is now expected, and publishing it earns trust instead of losing clients to guesswork. - **Clear statement of ownership** - Many owners want to know whether a practice is independent or part of a group, and saying so plainly is better than being asked. - **Pet health content written within advertising rules** - Prescription-only veterinary medicines cannot be advertised to the public, so product and treatment pages need care. - **Team profiles with RCVS-registered vets and nurses named** - Owners build loyalty to individual vets, not to a logo. Trust signals: RCVS registration for every vet and registered veterinary nurse; RCVS Practice Standards Scheme accreditation where held; Named out-of-hours provider; Published price list; Real team and premises photography. Seasonality: New pet registrations rise in spring and after Christmas. Firework season, summer heatstroke and Christmas food poisoning drive predictable emergency peaks. ## Local authorities with the most | Local authority | Businesses | |---|---| | North Yorkshire | 85 | | Somerset | 85 | | Watford | 75 | | Shropshire | 55 | | Wiltshire | 55 | | Cheshire East | 50 | | Cheshire West and Chester | 50 | | Dorset | 45 | | Somerset West and Taunton | 45 | | Buckinghamshire | 40 | ## The offer - **Monthly**: £299 upfront, £99/month (the upfront is a setup fee), 12-month minimum term. We build it, host it and look after it - and after 24 monthly payments, it is yours. - **Own It**: £1,795 upfront, £49/month, no minimum term. Buy the website outright. It is yours to keep, move or cancel. - **Pro**: £6,950 upfront, £299/month, 12-month minimum term. No limits. For large, multi-site and fast-growing businesses. - Payment: The setup fee is paid when you book, and it starts the design. Monthly fees are collected by Direct Debit, covered by the Direct Debit Guarantee, from the day your site goes live. - Guarantee: You see your finished design on your phone and approve it before anything goes live, with two full rounds of changes included. Nothing launches until you are happy with it. The Monthly plan runs for 12 months from launch. - Bolt-ons: Google Business Profile management £29/month; Local SEO pack £49/month; Business email £5/month. Coming soon, not yet on sale: Missed-call text back, Review booster. - VAT: We are not VAT registered, so there is no VAT to add to these prices. ## Questions ### Should our veterinary practice publish prices on its website? Yes, at least for consultations, vaccinations, neutering and other common procedures. Price transparency in the vets market has been under close scrutiny from the Competition and Markets Authority, and owners now expect to compare. Publishing prices, with a plain note on how estimates work for everything else, earns more trust than it costs. ### How should out-of-hours emergency information appear on a vet website? It should be visible on every page, with the number as a tap-to-call link and the name and location of whoever provides cover. Owners in a panic at night will not hunt through menus, and if you use a separate out-of-hours provider they need to know exactly where to drive before they set off. ### What can we legally claim on a healthcare or legal website? Less than most people assume. Advertising rules restrict claims about outcomes, and professional regulators add their own requirements on price transparency and registration details. We build to those constraints rather than around them, and we will tell you if something you want to say is likely to cause a problem. ### Should individual staff have their own pages? If customers choose a person rather than a business, yes. In salons, dental practices and professional firms people are picking an individual, and giving each one a page with their own work, qualifications and booking link converts noticeably better than a single team photograph.