Glossary
Also called: responsive website, mobile-friendly, adaptive design.
A responsive website is one set of pages that adapts to the screen it is shown on. On a desktop you might see three columns side by side; on a phone the same content stacks into one column with bigger buttons.
It replaced the old approach of building a separate mobile website at a different address. Today it is simply the standard way websites are built.
Responsive does not automatically mean good on mobile. A site can technically fit a phone screen but still have tiny text, fiddly menus or a phone number buried at the bottom.
Many of your customers will find you on a phone, often while dealing with the problem they need you for. If your site is awkward to use on a small screen, they will not squint and persevere; they will go back to Google and call the next result.
Example. On a desktop, a café's menu sits beside a photo gallery. On a phone, the menu comes first, the photos follow underneath, and the ‘Book a table’ button stays easy to tap with a thumb.
Mobile-first · Tap-to-call · UX (user experience) · Above the fold
Call to action examples for trades, salons, clinics, shops and professional firms, with the rules for wording, placement and design that turn visits into calls, bookings and quotes.
Read →A step-by-step website redesign checklist for small businesses: setting goals, auditing what works, protecting rankings, content, testing and the first weeks after launch.
Read →How to migrate a website to a new platform, design or domain without losing Google rankings: URL mapping, 301 redirects explained, Search Console steps and the mistakes that cause traffic to vanish.
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