Websites for roofers
Websites for roofing companies that handle both the leak-in-a-storm emergency and the twenty-thousand-pound re-roof, and make it obvious you are not a doorstep trader.
What they need →Websites for builders
Websites for builders that win the work.
Websites for building firms, built around finished-project photography - because an extension is bought with the eyes long before anyone reads a word. From £99 a month, live in 3 working days.
Your customers
How people actually choose a builder.
A homeowner planning an extension or a loft conversion is spending a large sum on something they cannot see in advance, so they are buying reassurance. They will look at your finished work for several minutes, then at whether the projects resemble their own house, then at whether other people survived the experience. They typically shortlist three builders over several weeks, and the shortlist is drawn almost entirely from photographs. Very few of them call first - they email, usually in the evening, often with photographs of their own house attached.
When demand peaks. Extension enquiries build from January through spring as people plan for summer work.
The problem
What most builders websites get wrong.
Builders take excellent photographs of finished work and then put six of them in a cramped gallery grid at the bottom of the homepage. The work deserves the whole page. The second failure is showing only the finished room with no context - a customer wants to see that you handled a Victorian terrace like theirs, which means before-and-after, and it means saying what the job actually involved. The third is the enquiry form that asks for a phone number and nothing else, when this customer wants to describe their project at length.
What it has to do
The jobs a builder website is built for.
Detailed project enquiry by email
This buyer wants to explain their project, not be rung back.
Time spent in the project gallery
Gallery engagement is the strongest predictor of an extension enquiry.
Confidence in scale and insurance
Large spend needs visible evidence you will not disappear halfway.
The pages we build for you
- Home
- Lead with the single best finished project, full width.
- Projects
- The real sales tool - filterable, generous, properly photographed.
- Extensions
- The most-searched high-value job.
- Loft conversions
- Distinct search, distinct buyer anxiety.
- Renovations
- Whole-house work with a long sales cycle.
- How we work
- Stages, timescales and payment structure reduce the fear.
- Contact
- A form that lets them describe the project and attach photos.
What moves the needle
- Full-width project photography with before-and-after
- The entire purchase decision is visual, and context sells more than the finished shot alone.
- Individual project pages with scope, timescale and materials
- Lets a customer recognise their own job in yours.
- Enquiry form with a long description field and file upload
- This buyer wants to explain and show, not fill in six boxes.
- Clear statement of insurance, warranties and guarantees
- Large irreversible spend needs de-risking.
- A written explanation of the build process and payment stages
- Uncertainty about money is the biggest unspoken objection.
Trust signals we put on every page: Finished project photography · Public liability and works insurance · Trade body membership · Structural warranty provision
Concept build
What a builder website could look like.
People planning a £60,000 extension want proof of finished work and a builder who keeps to the programme, so the page is built like an architecture magazine cover. There is no hero banner: the headline 'Finished when we said' is set enormous in light Source Serif 4 across the whole page, and a portrait photograph of a dusk extension stands in the middle of it, with the words turning from ink to paper exactly where they cross the picture. On load the photo opens from a thin slit while the lines rise out of their masks.
The market, in real numbers
60,460
domestic construction firms registered across 377 UK local authorities.
Source: ONS UK Business Counts, SIC 41202, 2025. Open Government Licence v3.0.
| Local authority | Businesses |
|---|---|
| Cornwall | 835 |
| Barnet | 805 |
| Buckinghamshire | 765 |
| Ealing | 750 |
| Enfield | 680 |
| Hillingdon | 675 |
| Redbridge | 665 |
| Birmingham | 605 |
| Brent | 595 |
| Somerset | 580 |
£299to set up
£99a month
3working days to launch
You approve it before anything goes live.
Designed from scratch, every word written for you, hosting and Google setup included. Or pay £1,795 once and £49 a month with no minimum term.
Questions
Builders: what people ask us
What if I do not have photographs of my work?
Start taking them now, on your phone, before and after every job. Photographs of your own finished work convert better than any stock image or any amount of copy, and in the trades they are the single biggest factor in the size of job you get asked to quote for. We will lay out the site to work with whatever you have and improve as you build up a library.
How important is photography, really?
In visual trades it is the entire decision. Customers shortlist from photographs and read the words afterwards, if at all. It is worth paying a photographer for half a day once a year - it will change the size of the jobs you are asked to quote for more than anything else you could spend the money on.
Should I list every town I cover?
List the towns you genuinely work in and would happily travel to. A short honest list produces better enquiries than a long optimistic one, and it stops you spending your day quoting for jobs ninety minutes away that you were never going to take.
Related businesses and guides
Websites for joiners & carpenters
Websites for joiners and carpenters, built to show craft - because this is a trade where the work itself is the argument.
What they need →Websites for plumbers
Websites for plumbing and heating businesses, built around the one thing that matters when a pipe bursts: getting the phone to ring in under a minute.
What they need →Web Design
Custom website design for UK businesses of any kind and any size, from sole traders to multi-site companies. £299 to set up, then £99 a month for design, copywriting, hosting and support - live in 3 working days.
Read more →Website Maintenance
Ongoing website maintenance and support for small businesses - changes, updates, monitoring and someone to WhatsApp - included in every plan from £99 a month.
Read more →How our website pricing works, and why it is set up this way
How Nerdsharks pricing works: a setup fee and a monthly plan, or pay for the build outright. What each covers, who should pick which, and the honest 12-month total.
Read →How to get your business recommended by ChatGPT
How ChatGPT decides which businesses to name, what it reads when it searches the web, and the practical steps that make yours easier to recommend.
Read →Google AI Overviews: what they mean for small businesses
What Google’s AI Overviews and AI Mode are, how they choose sources, what they do to your clicks, and what a small business should actually change.
Read →Let’s get your builder phone ringing.
£299 setup, then £99 a month. Live in 3 working days. Tell us what your business does - we reply the same working day.