Bramley & Son
A two-van plumbing and heating firm that gets most of its work from emergency call-outs but makes most of its money from bathroom installs.
See the build →Our work · Builders · Sheffield
Halewood Build
A building firm doing extensions and loft conversions whose finished-work photography is excellent and is currently displayed in a cramped six-thumbnail grid at the bottom of the homepage.
Why it looks like this.
People planning a £60,000 extension want proof of finished work and a builder who keeps to the programme, so the page is built like an architecture magazine cover. There is no hero banner: the headline 'Finished when we said' is set enormous in light Source Serif 4 across the whole page, and a portrait photograph of a dusk extension stands in the middle of it, with the words turning from ink to paper exactly where they cross the picture. On load the photo opens from a thin slit while the lines rise out of their masks. The signature is a pinned project reel on a near-black ground: scrolling moves six finished jobs sideways, and each project's huge serif name slides across its photograph faster than the photograph moves, while a counter ticks from 01 to 06. The rest reads as an editorial spread: a numbered price list where hovering a row slips a photo in, a week-five-and-week-fourteen case study, the staged payments beside a sticky heading, and an italic review. Geist and Geist Mono handle captions, specifications and figure numbers.
Palette
Paper#ECEAE4
Ink#151513
Night Reel#121210
Concrete#DDD9D0
Brick Mark#A63F1C
Typography
- Display
- Source Serif 4
- Body
- Geist
On the page
- Cover
- The firm
- Project reel
- What we build
- Case study
- The money
- Insurance and review
- Enquire
What this build does differently.
Pinned project reel with sliding serif project names
Six finished jobs, each with its area, type and weeks on site, in a sequence people actually watch rather than skim past.
Before-and-after case study with a budget band
Shows one extension at week five and at handover, with what it cost and how the family lived through it.
Numbered guide prices with photo previews
Sets realistic expectations before anyone commits to drawings.
Staged build process tied to payments
Makes clear that money is paid stage by stage, never up front, which is the biggest fear with builders.
Enquiry form with photo and drawing upload
Photos of the back of the house can save a site visit and speed up a first price.
More of our work
Ironclad
A three-chair barbershop that currently runs entirely from a social profile, loses bookings to the phone going unanswered mid-cut, and cannot be found by anyone searching for a barber nearby.
See the build →Saltbox Kitchen
A forty-cover neighbourhood restaurant whose menu currently lives in a PDF that nobody can read on a phone, and whose booking link is three taps deep in a navigation menu.
See the build →Want something like this for your business?
£299 setup, then £99 a month. Live in 3 working days. Tell us what your business does - we reply the same working day.