Websites for builders
Websites for building firms, built around finished-project photography - because an extension is bought with the eyes long before anyone reads a word.
What they need →Websites for painters & decorators
Websites for painters & decorators that win the work.
Websites for painters and decorators that answer the two questions every customer actually has: what does the finish look like, and how much mess will there be. From £99 a month, live in 3 working days.
Your customers
How people actually choose a decorator.
Decorating is one of the few trades a customer could plausibly do themselves, so the decision is partly about whether paying is justified. That makes finish quality and tidiness the deciding factors rather than technical capability. Customers look for evidence of clean lines, properly prepared surfaces and dust sheets - and, more than in any other trade, they worry about strangers being in the house for a week. Commercial and letting work behaves differently again: agents care about turnaround between tenancies and nothing else.
When demand peaks. Exterior work concentrates from April to September. Interior work fills the winter and peaks before Christmas.
The problem
What most painters & decorators websites get wrong.
Decorating websites show finished rooms that could have come from any catalogue, which proves nothing. What convinces is preparation - the masked edges, the filled cracks, the covered furniture. Almost nobody photographs that, and it is the most persuasive content available to the trade. Sites also rarely distinguish domestic from commercial and letting work, which are three different buyers with three different priorities.
What it has to do
The jobs a decorator website is built for.
In-home quote booking
Decorating is quoted in person and the visit is the real conversion.
Reassurance about disruption
Mess and intrusion are the main unspoken objections.
Letting agent and commercial contracts
Repeat turnaround work is the steadiest income in the trade.
The pages we build for you
- Home
- Finish quality and tidiness, immediately.
- Interior decorating
- The core domestic service.
- Exterior painting
- Seasonal, weather-dependent, separately searched.
- Commercial and letting work
- Turnaround-focused, written for agents.
- How we protect your home
- Directly answers the biggest objection.
- Contact
- Quote visit booking.
What moves the needle
- Preparation and protection photography, not just finished rooms
- Preparation is what customers are actually paying for and almost nobody shows it.
- A written statement of how the house is protected and cleaned
- Removes the main hesitation in a domestic decorating decision.
- Separate commercial and letting section
- Agents buy on turnaround, homeowners buy on finish.
- Quote visit booking rather than a phone number alone
- The visit is the conversion; make booking it the primary action.
Trust signals we put on every page: Preparation photography · Insurance · DBS checks where relevant · Repeat commercial clients
Concept build
What a decorator website could look like.
People planning a £60,000 extension want proof of finished work and a builder who keeps to the programme, so the page is built like an architecture magazine cover. There is no hero banner: the headline 'Finished when we said' is set enormous in light Source Serif 4 across the whole page, and a portrait photograph of a dusk extension stands in the middle of it, with the words turning from ink to paper exactly where they cross the picture. On load the photo opens from a thin slit while the lines rise out of their masks.
The market, in real numbers
12,495
painting and decorating businesses registered across 377 UK local authorities.
Source: ONS UK Business Counts, SIC 43341, 2025. Open Government Licence v3.0.
| Local authority | Businesses |
|---|---|
| Buckinghamshire | 145 |
| Leeds | 115 |
| North Yorkshire | 115 |
| Birmingham | 105 |
| Barnet | 105 |
| Croydon | 100 |
| Enfield | 100 |
| Bournemouth, Christchurch and Poole | 100 |
| West Northamptonshire | 95 |
| Bromley | 95 |
£299to set up
£99a month
3working days to launch
You approve it before anything goes live.
Designed from scratch, every word written for you, hosting and Google setup included. Or pay £1,795 once and £49 a month with no minimum term.
Questions
Painters & Decorators: what people ask us
What if I do not have photographs of my work?
Start taking them now, on your phone, before and after every job. Photographs of your own finished work convert better than any stock image or any amount of copy, and in the trades they are the single biggest factor in the size of job you get asked to quote for. We will lay out the site to work with whatever you have and improve as you build up a library.
Should I list every town I cover?
List the towns you genuinely work in and would happily travel to. A short honest list produces better enquiries than a long optimistic one, and it stops you spending your day quoting for jobs ninety minutes away that you were never going to take.
How important is photography, really?
In visual trades it is the entire decision. Customers shortlist from photographs and read the words afterwards, if at all. It is worth paying a photographer for half a day once a year - it will change the size of the jobs you are asked to quote for more than anything else you could spend the money on.
Related businesses and guides
Websites for joiners & carpenters
Websites for joiners and carpenters, built to show craft - because this is a trade where the work itself is the argument.
What they need →Websites for cleaning companies
Websites for cleaning businesses, built for a purchase that is almost entirely about trust, reliability and knowing the price before you ring.
What they need →Web Design
Custom website design for UK businesses of any kind and any size, from sole traders to multi-site companies. £299 to set up, then £99 a month for design, copywriting, hosting and support - live in 3 working days.
Read more →Local SEO
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Read more →How our website pricing works, and why it is set up this way
How Nerdsharks pricing works: a setup fee and a monthly plan, or pay for the build outright. What each covers, who should pick which, and the honest 12-month total.
Read →How to get your business recommended by ChatGPT
How ChatGPT decides which businesses to name, what it reads when it searches the web, and the practical steps that make yours easier to recommend.
Read →Google AI Overviews: what they mean for small businesses
What Google’s AI Overviews and AI Mode are, how they choose sources, what they do to your clicks, and what a small business should actually change.
Read →Let’s get your decorator phone ringing.
£299 setup, then £99 a month. Live in 3 working days. Tell us what your business does - we reply the same working day.