Websites for builders
Websites for building firms, built around finished-project photography - because an extension is bought with the eyes long before anyone reads a word.
What they need →Websites for roofers
Websites for roofers that win the work.
Websites for roofing companies that handle both the leak-in-a-storm emergency and the twenty-thousand-pound re-roof, and make it obvious you are not a doorstep trader. From £99 a month, live in 3 working days.
Your customers
How people actually choose a roofer.
Roofing has a trust problem that is not the fault of good roofers: the trade is the one most associated with doorstep cold-callers and inflated quotes, so a customer arrives already suspicious. They are checking whether you are a real business with a real address and real insurance before they consider anything else. The emergency customer, with water coming in during a storm, will call anyone who answers. The re-roof customer will spend three weeks getting quotes and will pick the firm that felt least like a risk.
When demand peaks. Emergency demand follows storms and heavy rain. Planned re-roofing concentrates in late spring and summer.
The problem
What most roofers websites get wrong.
Roofing websites often look exactly like the thing customers are afraid of - stock photography, no address, a mobile number and nothing else. Legitimacy signals are the highest-value content on a roofing site and are usually the thing missing. The second issue is that emergency repair and full re-roofing are one page, when they are two completely different purchases with different urgency and different budgets.
What it has to do
The jobs a roofer website is built for.
Emergency call during and after storms
Storm damage produces the sharpest demand spikes in any trade.
Free roof survey booking
The survey is the natural first step to a re-roof and lowers commitment.
Establish legitimacy fast
Scepticism, not price, is the main obstacle in this trade.
The pages we build for you
- Home
- Legitimacy first - real address, insurance, guarantee, then services.
- Emergency roof repair
- Captures storm-damage searches.
- Re-roofing and new roofs
- The high-value considered purchase.
- Flat roofing
- A distinct search and a distinct skill set.
- Guttering and fascias
- Small jobs that lead to large ones.
- Guarantees and insurance
- Directly addresses the trade’s trust problem.
- Contact
- Phone for emergencies, survey booking for planned work.
What moves the needle
- A real business address and landline shown on every page
- The single clearest signal that separates you from a doorstep trader.
- Written guarantee terms and insurance-backed warranty details
- Turns the trade’s biggest weakness into a differentiator.
- Separate emergency and planned-work routes
- Two different urgencies should not share one call to action.
- Free survey booking
- Low-commitment entry point to an expensive job.
- Photographs of scaffolded, in-progress work
- Proves the work is real and properly done, not a stock image.
Trust signals we put on every page: Registered business address · Insurance-backed guarantee · Trade association membership · In-progress and finished photography
Concept build
What a roofer website could look like.
Ridgeline is built as soft 3D inside a framed window. The whole first screen is one rounded pane of pale Devon sky, and in it a Blender clay house has its roof stripped to battens, then slated course by course from the eaves up, then capped with terracotta ridge tiles, on a loop. It is the one thing a homeowner never gets to see, shown in the right order without a word.
Also relevant: Halewood Build
The market, in real numbers
12,835
roofing businesses registered across 374 UK local authorities.
Source: ONS UK Business Counts, SIC 43910, 2025. Open Government Licence v3.0.
| Local authority | Businesses |
|---|---|
| County Durham | 155 |
| Leeds | 155 |
| Cornwall | 140 |
| Dorset | 135 |
| Wiltshire | 120 |
| Somerset | 120 |
| Buckinghamshire | 115 |
| North Yorkshire | 115 |
| Glasgow City | 115 |
| West Northamptonshire | 100 |
£299to set up
£99a month
3working days to launch
You approve it before anything goes live.
Designed from scratch, every word written for you, hosting and Google setup included. Or pay £1,795 once and £49 a month with no minimum term.
Questions
Roofers: what people ask us
How do I show customers I am a real, established business?
Put a real address, a landline, your registration numbers and your insurance details where they can be seen without hunting. In trades that suffer from doorstep operators, these ordinary details are the most persuasive content on your website, and most competitors leave them off.
What if I do not have photographs of my work?
Start taking them now, on your phone, before and after every job. Photographs of your own finished work convert better than any stock image or any amount of copy, and in the trades they are the single biggest factor in the size of job you get asked to quote for. We will lay out the site to work with whatever you have and improve as you build up a library.
Should I list every town I cover?
List the towns you genuinely work in and would happily travel to. A short honest list produces better enquiries than a long optimistic one, and it stops you spending your day quoting for jobs ninety minutes away that you were never going to take.
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Read →Let’s get your roofer phone ringing.
£299 setup, then £99 a month. Live in 3 working days. Tell us what your business does - we reply the same working day.