Bramley & Son
A two-van plumbing and heating firm that gets most of its work from emergency call-outs but makes most of its money from bathroom installs.
See the build →Our work · Roofers · Exeter
Ridgeline Roofing
A family roofing firm in Exeter covering slate and tile repairs, re-roofs, flat roofs and chimney work. Roofing is the trade people trust least: nobody can see what was done up there. After a storm, homeowners are hit by cold callers. The site has to feel established, show proof of the work itself, and make booking a check easy.
Why it looks like this.
Ridgeline is built as soft 3D inside a framed window. The whole first screen is one rounded pane of pale Devon sky, and in it a Blender clay house has its roof stripped to battens, then slated course by course from the eaves up, then capped with terracotta ridge tiles, on a loop. It is the one thing a homeowner never gets to see, shown in the right order without a word. The film is rendered on the window's exact sky colour, so the house floats in the pane rather than sitting in a box. White tiles orbit it the way product cards orbit a hero object: the £95 roof check with a booking button, a photo report with a traffic-light list, the written guarantee. "Row by row." is set huge in Bricolage Grotesque across the foot of the window, and each word drops into place like a slate. Further down, the signature scene pins a flat elevation of a semi and re-roofs it as you scroll: membrane, battens, ten courses of slate, the ridge, then the photo report arriving, with the day-by-day list lighting up alongside. The palette is taken straight off a Devon roof against the sky: slate, clay and terracotta.
Palette
Clay#EFE7DC
Devon Sky#B8C7D1
Welsh Slate#3B4A5A
Terracotta#C8643B
Wet Slate#1F2730
Typography
- Display
- Bricolage Grotesque
- Body
- Onest
On the page
- Hero
- Services bento
- Re-roof, day by day
- Roof health check
- Recent work
- Reviews & guarantee
- Areas & FAQ
- Book a check
What this build does differently.
A pinned "re-roof, day by day" scene
Scrolling lays a roof course by course, so a customer understands what six to eight days of work actually buys before they ask for a quote.
A £95 roof health check with a five-step photo report
Customers cannot see their own roof, so photographs of every slope and valley are what turn suspicion into trust.
Bento service cards with "from" prices
Repairs, re-roofs and flat roofs are very different decisions. Separate tiles let each customer find their job in a glance.
A storm damage line kept at the top of the page
After high winds, the first roofer to answer usually gets the job. A clear same-week promise catches that moment.
A written guarantee and insurance shown up front
Cold callers never offer these, so putting them in plain sight separates a real firm from a doorstep chancer.
More of our work
Ironclad
A three-chair barbershop that currently runs entirely from a social profile, loses bookings to the phone going unanswered mid-cut, and cannot be found by anyone searching for a barber nearby.
See the build →Saltbox Kitchen
A forty-cover neighbourhood restaurant whose menu currently lives in a PDF that nobody can read on a phone, and whose booking link is three taps deep in a navigation menu.
See the build →Want something like this for your business?
£299 setup, then £99 a month. Live in 3 working days. Tell us what your business does - we reply the same working day.