Ironclad
A three-chair barbershop that currently runs entirely from a social profile, loses bookings to the phone going unanswered mid-cut, and cannot be found by anyone searching for a barber nearby.
See the build →Our work · Plumbers · Exeter
Bramley & Son Plumbing & Heating
A two-van plumbing and heating firm that gets most of its work from emergency call-outs but makes most of its money from bathroom installs. The site has to serve a panicking customer on a phone and a couple planning a £9,000 bathroom, without either getting in the other’s way.
Why it looks like this.
Bramley & Son is staged like a luxury product launch, because the plumber you trust in a big house should feel calm, exact and expensive, not frantic. The page opens on a deep ink stage with one object lit from above: a polished copper pipework sculpture modelled and rendered in Blender, with brass compression fittings, a brass stopcock with a red wheel, and a glass sight-section where clear water and bubbles run through. A drop gathers at the spout and falls, and rings spread across the still water beneath it while the camera drifts slowly round. The pipework forms an arch, and the only words on the first screen sit inside it: "Calm hands, when the water isn’t." in hairline Imbue, one sentence, the emergency number set as large display numerals, and one call to action. The signature comes next: the section pins, the red stopcock wheel turns as you scroll, and water runs along a glass pipe from joint to joint, each brass fitting glowing as the water reaches it and revealing one step of the emergency hour, from "00:00, we answer" to "Dry.". Services follow as three stacking editorial panels with warm photography, then a large bathroom showcase that opens from an inset as you arrive, prices on warm paper with big display figures, an example review, a coverage map with ripples spreading from Exeter, and a closing number beside water running from a copper tap.
Palette
Ink Stage#070B11
Polished Copper#DF9468
Clear Water#9FD6F0
Warm Ivory#EFE8DC
Stopcock Red#A3161A
Typography
- Display
- Imbue
- Body
- Figtree
On the page
- Hero film
- Emergency flow
- Services
- Bathrooms
- Prices
- Reviews
- Coverage
- Call CTA
What this build does differently.
Blender hero film: a copper pipework sculpture over still water
A hero-lit object on a dark stage makes a two-van firm feel like a premium brand, and the water and drips say "plumber" without a word.
Pinned scroll scene: the stopcock turns and water runs joint to joint
Each fitting the water reaches reveals the next step of the emergency hour, so a worried customer sees exactly what happens after they call.
A first screen with almost no text
One line, one sentence, the phone number as a display element and one button: nothing competes with the number someone with water on the floor needs.
Three stacking editorial service panels
Emergencies, heating and bathrooms each get a warm photograph, three plain facts and a price, so every kind of customer finds their route.
Transparent prices on warm paper and a ripple coverage map
Prices up front remove the fear of a surprise invoice; the map shows in one glance whether the van comes to you.
More of our work
Saltbox Kitchen
A forty-cover neighbourhood restaurant whose menu currently lives in a PDF that nobody can read on a phone, and whose booking link is three taps deep in a navigation menu.
See the build →Ashcroft Dental
A mixed NHS and private practice losing registration enquiries because nobody can tell from the website whether it is taking NHS patients, and losing private treatment enquiries because no prices are published anywhere.
See the build →Want something like this for your business?
£299 setup, then £99 a month. Live in 3 working days. Tell us what your business does - we reply the same working day.