Bramley & Son
A two-van plumbing and heating firm that gets most of its work from emergency call-outs but makes most of its money from bathroom installs.
See the build →Our work · Dental Practices · York
Ashcroft Dental Practice
A mixed NHS and private practice losing registration enquiries because nobody can tell from the website whether it is taking NHS patients, and losing private treatment enquiries because no prices are published anywhere.
Why it looks like this.
Many people arrive at a dental website anxious, so the page is laid out like a calm magazine rather than a clinic brochure. A navy utility bar carries the three things people look for first: that NHS registrations are open, the opening hours, and a number to ring if they are in pain. The cover headline, "We are taking new NHS patients", is set large in light Newsreader, with italics picked out in antique gold, and three small arch-shaped portraits sit inside the lines of type. On load the lines rise out of their masks and each arch opens from a thin slit onto a smile. Scrolling then pins the page while one great arch opens from a sliver to full bleed over a close, warm portrait, pushing the words "A calmer visit" aside. Arches return on every photograph and open as they scroll into view. The fees are set as an editorial table with dotted gold rules, and in the nervous-patients section the promise "Raise your hand. We stop." fills with ink word by word as you read. Public Sans keeps the long passages easy to read on ivory paper.
Palette
Ivory Paper#F7F4EF
Minster Navy#15264A
Soft Gold#B8955A
Antique Gold#7C5F2D
Clean White#FFFFFF
Typography
- Display
- Newsreader
- Body
- Public Sans
On the page
- Hero
- A calmer visit
- Three ways in
- Fees
- Nervous patients
- Our team
- Emergency
- Register and visit
What this build does differently.
Editorial cover with arch portraits set into the headline
Says 'we are taking NHS patients' in the first second, in a way that feels warm rather than clinical.
'Three ways in' routes for registering, pain and treatment
Sends a new patient, someone in pain and someone considering bonding straight to the part they need.
NHS and private fee tables side by side
Publishing every price in full removes the biggest worry people have before booking.
Dedicated nervous-patients section
Reassures people who have put off the dentist for years that nothing happens without their agreement.
Step-by-step emergency guidance
Tells someone in pain what to do on weekdays, out of hours and when to go to A&E.
More of our work
Ironclad
A three-chair barbershop that currently runs entirely from a social profile, loses bookings to the phone going unanswered mid-cut, and cannot be found by anyone searching for a barber nearby.
See the build →Saltbox Kitchen
A forty-cover neighbourhood restaurant whose menu currently lives in a PDF that nobody can read on a phone, and whose booking link is three taps deep in a navigation menu.
See the build →Want something like this for your business?
£299 setup, then £99 a month. Live in 3 working days. Tell us what your business does - we reply the same working day.