Websites for clinics & private healthcare
Websites for private clinics - physiotherapy, podiatry, osteopathy and allied health - where the visitor usually has a specific problem and wants to know if you fix it.
What they need →Websites for dental practices
Websites for dental practices that win the work.
Websites for dental practices that separate NHS from private clearly, price the private work honestly, and take the fear seriously. From £99 a month, live in 3 working days.
Your customers
How people actually choose a dental practice.
Dental patients arrive in three quite different states. Someone in pain wants an emergency appointment today and will read nothing. Someone looking to register wants to know whether you are taking NHS patients, which is the single most-asked question in British dentistry and the one most practices answer ambiguously. Someone considering implants, orthodontics or cosmetic work researches for weeks, compares practices carefully, and wants before-and-after evidence, finance options and clinician credentials. A meaningful proportion of all three are genuinely anxious, and that anxiety shapes what they look for.
When demand peaks. Registration enquiries rise in January and September. Cosmetic enquiries cluster before weddings and Christmas.
The problem
What most dental practices websites get wrong.
The commonest and most costly failure is being unclear about NHS availability. A patient who cannot find out whether you are accepting NHS registrations will simply try the next practice. The second is publishing private treatment without prices, which makes people assume the worst and go elsewhere. The third is stock photography of models with unnaturally perfect teeth, which increases anxiety rather than reducing it - real photographs of the practice and the actual team do the opposite.
What it has to do
The jobs a dental practice website is built for.
New patient registration
A registered patient is worth many years of recurring appointments.
Emergency appointment booking
Pain-driven and immediate, and often the start of a long relationship.
Private treatment consultation
Implants, orthodontics and cosmetic work are where the margin is.
The pages we build for you
- Home
- NHS availability, emergency route, and how to register.
- New patients
- Registration, what to expect, and the first appointment.
- NHS and private
- The distinction, stated without ambiguity.
- Emergency dentist
- Same-day availability and out-of-hours arrangements.
- Treatments
- Each significant treatment with its own page and price.
- Our team
- GDC numbers, qualifications, real photographs.
- Nervous patients
- Addresses the reason a large share of people avoid dentistry.
- Fees
- NHS bands and private prices, plainly.
What moves the needle
- NHS availability stated unambiguously on the homepage
- The most common question in UK dentistry and the fastest way to lose a patient.
- GDC registration numbers for every clinician
- A regulatory expectation and a genuine trust signal.
- Private treatment prices and finance options published
- Withholding prices in dentistry reliably drives patients to a competitor who publishes them.
- A dedicated page for anxious patients
- Dental anxiety is widespread and addressing it directly wins patients.
- Clear emergency and out-of-hours instructions
- Pain-driven searches convert immediately when the answer is easy to find.
Trust signals we put on every page: GDC registration numbers · CQC registration · Real team photographs · Published fees · Before-and-after imagery where appropriate
Concept build
What a dental practice website could look like.
Many people arrive at a dental website anxious, so the page is laid out like a calm magazine rather than a clinic brochure. A navy utility bar carries the three things people look for first: that NHS registrations are open, the opening hours, and a number to ring if they are in pain. The cover headline, "We are taking new NHS patients", is set large in light Newsreader, with italics picked out in antique gold, and three small arch-shaped portraits sit inside the lines of type.
The market, in real numbers
14,130
dental practices registered across 373 UK local authorities.
Source: ONS UK Business Counts, SIC 86230, 2025. Open Government Licence v3.0.
| Local authority | Businesses |
|---|---|
| Birmingham | 295 |
| Barnet | 230 |
| Westminster | 225 |
| Leeds | 195 |
| Glasgow City | 170 |
| Buckinghamshire | 165 |
| Harrow | 150 |
| West Northamptonshire | 145 |
| Manchester | 135 |
| Camden | 125 |
£299to set up
£99a month
3working days to launch
You approve it before anything goes live.
Designed from scratch, every word written for you, hosting and Google setup included. Or pay £1,795 once and £49 a month with no minimum term.
Questions
Dental Practices: what people ask us
What can we legally claim on a healthcare or legal website?
Less than most people assume. Advertising rules restrict claims about outcomes, and professional regulators add their own requirements on price transparency and registration details. We build to those constraints rather than around them, and we will tell you if something you want to say is likely to cause a problem.
Should I put my prices on my website?
Almost always yes. Hiding prices loses more enquiries than it protects, because people assume the worst and go to a competitor who publishes theirs. If your pricing genuinely varies, publish a range and explain in one sentence what moves it - that converts far better than "contact us for a quote".
Should individual staff have their own pages?
If customers choose a person rather than a business, yes. In salons, dental practices and professional firms people are picking an individual, and giving each one a page with their own work, qualifications and booking link converts noticeably better than a single team photograph.
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Read →Let’s get your dental practice phone ringing.
£299 setup, then £99 a month. Live in 3 working days. Tell us what your business does - we reply the same working day.