Websites for hairdressers
Websites for hair salons where the stylist matters as much as the salon, and colour work needs photography that does it justice.
What they need →Websites for beauty salons
Websites for beauty salons that win the work.
Websites for beauty salons and aesthetic clinics that handle long treatment menus without turning into an unreadable price list. From £99 a month, live in 3 working days.
Your customers
How people actually choose a beauty salon.
Beauty customers arrive with a specific treatment in mind and want to find it, price it and book it quickly. The complication is the sheer length of a typical treatment menu - fifty or more services across skin, nails, lashes, brows, waxing and increasingly injectables. Customers scan rather than read, and give up quickly if they cannot find their treatment. Aesthetic treatments behave differently: those customers research for weeks, want practitioner qualifications, and expect before-and-after evidence before they will book a consultation.
When demand peaks. Peaks before Christmas, at Valentine’s, and through wedding and holiday season from May.
The problem
What most beauty salons websites get wrong.
The treatment menu is usually a single enormous page or, worse, a PDF price list. Neither can be searched, neither works on a phone, and neither can rank for individual treatment searches. Every meaningful treatment category deserves its own section with its own explanation, because that is how people search. The second problem is that salons offering regulated aesthetic treatments often present them alongside a manicure with no mention of who is administering them.
What it has to do
The jobs a beauty salon website is built for.
Treatment booking
Most visitors arrive knowing what they want and just need to book it.
Consultation booking for aesthetic treatments
Higher value, and consultation is usually a clinical requirement.
Course and package sales
Multi-session packages transform the value of a single customer.
The pages we build for you
- Home
- Route quickly to the main treatment categories.
- Treatments by category
- Skin, nails, lashes and brows, waxing, aesthetics - each its own page.
- Aesthetics
- Practitioner qualifications and evidence, kept clearly separate.
- Prices
- Searchable and scannable, never a PDF.
- Book
- By treatment, with duration shown.
- About
- Therapist qualifications and insurance.
What moves the needle
- Treatments split into browsable categories, never one long list
- People search for a specific treatment, and categories let those searches land.
- Treatment duration alongside price
- Customers are booking time as much as buying a service.
- Named practitioner qualifications for regulated treatments
- Aesthetic customers check credentials before anything else.
- Before-and-after imagery where clinically appropriate
- The only persuasive evidence for results-based treatments.
- No PDF price lists, ever
- A PDF cannot be read on a phone and cannot rank in search.
Trust signals we put on every page: Therapist qualifications · Insurance · Before-and-after imagery · Products and brands used
Concept build
What a beauty salon website could look like.
Colour clients choose a salon the way they read a fashion magazine, so the page opens like a cover. The hero is a rose-clay ground with a giant italic Lumen wordmark set in Libre Bodoni running edge to edge behind a cut-out model with a glossy dark bob, and a handwritten "colour & cut" in Mrs Saint Delafield crossing in front of her. As you scroll the three layers move at different speeds, so the wordmark sinks, the model rises and the script slides away: real depth from flat photography.
The market, in real numbers
51,505
hairdressing and beauty businesses registered across 377 UK local authorities.
Source: ONS UK Business Counts, SIC 96020, 2025. Open Government Licence v3.0.
| Local authority | Businesses |
|---|---|
| Birmingham | 830 |
| Glasgow City | 635 |
| Westminster | 620 |
| Leeds | 615 |
| Liverpool | 470 |
| Barnet | 460 |
| Manchester | 450 |
| Camden | 440 |
| Enfield | 415 |
| North Yorkshire | 405 |
£299to set up
£99a month
3working days to launch
You approve it before anything goes live.
Designed from scratch, every word written for you, hosting and Google setup included. Or pay £1,795 once and £49 a month with no minimum term.
Questions
Beauty Salons: what people ask us
Can you add online booking?
Yes. Every plan includes a booking-request form, live-availability booking can be added to any plan (quoted on your call) and comes as standard on Pro, and we can connect whichever booking system suits your business rather than forcing you onto ours. For appointment businesses it is usually the highest-return feature on the site, because the phone going unanswered while you are working is a constant source of lost bookings.
Should I put my prices on my website?
Almost always yes. Hiding prices loses more enquiries than it protects, because people assume the worst and go to a competitor who publishes theirs. If your pricing genuinely varies, publish a range and explain in one sentence what moves it - that converts far better than "contact us for a quote".
Should individual staff have their own pages?
If customers choose a person rather than a business, yes. In salons, dental practices and professional firms people are picking an individual, and giving each one a page with their own work, qualifications and booking link converts noticeably better than a single team photograph.
Related businesses and guides
Websites for barbers
Websites for barbershops built to do three things fast: show the cuts, show the prices, and let someone book without ringing.
What they need →Websites for clinics & private healthcare
Websites for private clinics - physiotherapy, podiatry, osteopathy and allied health - where the visitor usually has a specific problem and wants to know if you fix it.
What they need →Web Design
Custom website design for UK businesses of any kind and any size, from sole traders to multi-site companies. £299 to set up, then £99 a month for design, copywriting, hosting and support - live in 3 working days.
Read more →Local SEO
Local SEO setup for small businesses - the technical foundations, Google Business Profile guidance and local relevance that get you found by nearby customers.
Read more →How our website pricing works, and why it is set up this way
How Nerdsharks pricing works: a setup fee and a monthly plan, or pay for the build outright. What each covers, who should pick which, and the honest 12-month total.
Read →How to get your business recommended by ChatGPT
How ChatGPT decides which businesses to name, what it reads when it searches the web, and the practical steps that make yours easier to recommend.
Read →Google AI Overviews: what they mean for small businesses
What Google’s AI Overviews and AI Mode are, how they choose sources, what they do to your clicks, and what a small business should actually change.
Read →Let’s get your beauty salon phone ringing.
£299 setup, then £99 a month. Live in 3 working days. Tell us what your business does - we reply the same working day.