Bramley & Son
A two-van plumbing and heating firm that gets most of its work from emergency call-outs but makes most of its money from bathroom installs.
See the build →Our work · Hairdressers · Nottingham
Lumen Hair Studio
A five-stylist salon where customers book by stylist but the website presents the salon as one undifferentiated entity, and colour pricing is a single unexplained "from" figure.
Why it looks like this.
Colour clients choose a salon the way they read a fashion magazine, so the page opens like a cover. The hero is a rose-clay ground with a giant italic Lumen wordmark set in Libre Bodoni running edge to edge behind a cut-out model with a glossy dark bob, and a handwritten "colour & cut" in Mrs Saint Delafield crossing in front of her. As you scroll the three layers move at different speeds, so the wordmark sinks, the model rises and the script slides away: real depth from flat photography. Below, four looks stack up as sticky shade cards, each on its own ground with its shade name set huge behind the model, and each naming the stylist, the chair time and the price. The stylists are an editorial index of big italic names; hover one and their portrait opens in an arch beside the list. Ranges and "what moves a colour price" sit side by side, and the salon photo opens from a narrow slit to full bleed. Montserrat keeps the small print clean.
Palette
Rose Clay#B9725F
Ivory#F7F1EA
Salon Black#16110F
Blush#ECD0C5
Rosewood#7E3B30
Typography
- Display
- Libre Bodoni
- Body
- Montserrat
On the page
- Hero
- The looks
- The stylists
- Prices
- Good to know
- The studio
- Book
What this build does differently.
Giant italic wordmark behind a cut-out model, with parallax depth
Reads as a fashion cover in the first second, which is what a colour client is shopping for.
Four sticky shade cards naming stylist, chair time and price
Each look answers who did it, how long it takes and what it costs, before anyone has to ask.
Stylist index with hover portraits and a booking link per stylist
Clients are choosing a person, so they can meet each stylist and book them directly.
Price ranges with a 'What moves a colour price' panel
Explains why colour costs vary, so nobody is surprised at the till.
Good-to-know section on patch tests and consultations
Sets expectations before a colour booking and cuts no-shows and disappointment.
More of our work
Ironclad
A three-chair barbershop that currently runs entirely from a social profile, loses bookings to the phone going unanswered mid-cut, and cannot be found by anyone searching for a barber nearby.
See the build →Saltbox Kitchen
A forty-cover neighbourhood restaurant whose menu currently lives in a PDF that nobody can read on a phone, and whose booking link is three taps deep in a navigation menu.
See the build →Want something like this for your business?
£299 setup, then £99 a month. Live in 3 working days. Tell us what your business does - we reply the same working day.