Plumbers · Exeter
Bramley & Son Plumbing & Heating
A two-van plumbing and heating firm that gets most of its work from emergency call-outs but makes most of its money from bathroom installs.
37 live builds
Websites you can click. No two alike.
Every site here was designed from a blank page for its kind of business: its own layout, navigation, typefaces, colour and photography. Each one is playing as it really moves - open any of them to see how it was designed.
Barbers · Bristol
Ironclad Barbers
A three-chair barbershop that currently runs entirely from a social profile, loses bookings to the phone going unanswered mid-cut, and cannot be found by anyone searching for a barber nearby.
Restaurants · Brighton
Saltbox Kitchen
A forty-cover neighbourhood restaurant whose menu currently lives in a PDF that nobody can read on a phone, and whose booking link is three taps deep in a navigation menu.
Dental Practices · York
Ashcroft Dental Practice
A mixed NHS and private practice losing registration enquiries because nobody can tell from the website whether it is taking NHS patients, and losing private treatment enquiries because no prices are published anywhere.
Electricians · Manchester
Voltway Electrical
An electrical contractor doing domestic fault work and landlord compliance testing, whose website blends both into one undifferentiated service list so neither audience can tell it is for them.
Gyms & Fitness Studios · Leeds
Forge Strength Club
An independent strength gym competing with budget chains, hiding its membership price behind an enquiry form, and publishing its class timetable as a downloadable image.
Builders · Sheffield
Halewood Build
A building firm doing extensions and loft conversions whose finished-work photography is excellent and is currently displayed in a cramped six-thumbnail grid at the bottom of the homepage.
Hairdressers · Nottingham
Lumen Hair Studio
A five-stylist salon where customers book by stylist but the website presents the salon as one undifferentiated entity, and colour pricing is a single unexplained "from" figure.
Garages & Mechanics · Coventry
Carter Lane Garage
An independent garage and MOT centre losing bookings because the phone rings out while everyone is under a car, and publishing no prices at all in a trade defined by suspicion about pricing.
Landscapers & Gardeners · Bath
Fern & Slate Landscapes
A landscaping business doing both five-figure garden builds and monthly maintenance rounds, with one website, one call to action, and photographs taken the week each job finished.
Cleaning Companies · Reading
Brightwell Cleaning
A domestic and commercial cleaning company competing in a market where every competitor hides pricing behind "contact us for a quote" and every website uses the same stock photograph.
Accountants · Cambridge
Penrose Accounting
An accountancy practice whose website is indistinguishable from every other practice in the city: the same proactive-advice language, no prices, and no indication of which kinds of business it actually serves.
Photographers · Norwich
Hallow Field Photography
A wedding and portrait photographer whose website takes eight seconds to load because every image is a full-resolution JPEG, and whose homepage is an autoplaying slideshow the visitor cannot control.
Gas Engineers · Truro
Northgate Heating & Gas
A two-engineer heating firm in mid Cornwall whose diary is a mix of annual services, winter breakdowns and a handful of boiler replacements a month.
Kitchen Fitters · Falmouth
Tidewater Kitchens
A kitchen design and fitting firm with a small showroom and a six-week lead time.
Plasterers & Renderers · Taunton
True Level Plastering & Rendering
A plasterer and his labourer doing skims, re-plasters, ceilings and external render around Somerset.
Tree Surgeons · Barnstaple
Oakline Tree Surgery
A three-person arborist crew in north Devon doing reductions, fells, stump grinding and hedge work, plus storm call-outs every winter.
Window Cleaners · Chester
Clearview Window & Gutter Cleaning
A round-based window cleaner with two vans and a pure-water pole system, working a four-weekly round across Chester.
Locksmiths · Cardiff
Keystone Locksmiths
A two-locksmith business in Cardiff doing emergency lockouts, lock changes after break-ins or house moves, and uPVC door repairs.
Removal Companies · Exeter
Swiftmove Removals & Storage
A family removals firm with three lorries and a containerised storage unit on the edge of Exeter.
Dog Groomers · Newton Abbot
Muddy Paws Grooming
A two-groomer salon in Newton Abbot, booked up three weeks ahead, taking bookings by Facebook message and phone while holding a pair of scissors.
Physiotherapists · Edinburgh
Motion Physiotherapy Clinic
A private physiotherapy clinic with four physiotherapists and a small rehab gym, seeing a mix of back and neck pain, running injuries and post-operative rehab.
Pubs · Chagford
The Old Forge Inn
A freehouse on the edge of Dartmoor with a busy food trade, four letting rooms and a bar full of walkers and dogs.
Bakeries · Totnes
Crumb & Crust Bakery
An independent sourdough and pastry bakery with a shop on the high street, a weekend queue and a small celebration-cake order book.
Florists · Harrogate
Petal & Stem Florist
An independent florist with a shop, a local delivery van and three quite different kinds of work: same-day bouquets, funeral tributes and weddings.
Bed & Breakfasts · St Ives
Harbourlight Guest House
A six-room guest house above the harbour in St Ives, run by a couple who also cook breakfast.
Tattoo Studios · Plymouth
Ink & Anchor Tattoo
A custom tattoo studio with three resident artists working in traditional, blackwork and fine-line styles.
Cafés & Coffee Shops · Exeter
Bloom Street Café
A small iced-drinks and coffee bar on Gandy Street in Exeter, run by two sisters who started with a matcha cart at the Saturday market.
Solar Panel Installers · Exeter
Brightfield Solar
A small solar and battery installer in Exeter, selling into a market full of lead-generation sites, doorstep pressure and "up to 90% savings" claims.
Roofers · Exeter
Ridgeline Roofing
A family roofing firm in Exeter covering slate and tile repairs, re-roofs, flat roofs and chimney work.
Car Valeting & Detailing · Exeter
Glossworks Valeting
A two-van mobile valeting and detailing business covering Exeter and fifteen miles around it.
Nail Technicians · Exeter
Lacquer Lab
A two-chair nail studio off Gandy Street in Exeter, known for chrome, aura and hand-painted art.
Yoga & Pilates Studios · Exeter
Stillwater Yoga
A small, independent yoga studio in St Thomas, Exeter, with fourteen mats, two teachers and a loyal crowd of regulars.
Interior Designers · Exeter
Maren Interiors
A two-person interior design studio in Exeter that designs whole rooms and whole houses across Devon: period homes, barn conversions and new-build extensions that need to feel lived in.
Personal Trainers · Exeter
Kinetic PT
A private personal training studio on the edge of Exeter, run by two coaches who take no more than forty clients between them.
Estate Agents · Exeter
Harlow & Vane
An independent estate agent in Exeter selling period and country homes across the city, the Exe estuary villages and East Devon.
Architects · Exeter
Planform Architects
A four-person residential practice in Exeter designing new houses, barn conversions and extensions across Devon, often on sloping, rural or conservation-area sites.
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