Bramley & Son
A two-van plumbing and heating firm that gets most of its work from emergency call-outs but makes most of its money from bathroom installs.
See the build →Our work · Nail Technicians · Exeter
Lacquer Lab
A two-chair nail studio off Gandy Street in Exeter, known for chrome, aura and hand-painted art. Bookings came through direct messages on a photo-sharing app, where every conversation started with "how much for this?" and a screenshot. No-shows cost the studio around six appointments a month because there was no deposit and no written policy.
Why it looks like this.
The studio's work is shiny, colourful and a little bit Y2K, so the site opens like a beauty campaign poster rather than a salon page. The word LACQUER runs the full width of the screen in liquid chrome, a bright sky over a hard dark horizon over a pink ground, and a Blender bottle of hot-pink polish with an iridescent cap stands in front of it, turning slowly while chrome nail tips orbit it. The film is rendered with a transparent background, so the bottle really does stand in front of the type. A light sheen runs through the letters every few seconds, and as you scroll the letters part and the bottle rises through the gap. Rubik Mono One gives the wordmark and headings a chunky, sticker-like feel; Manrope keeps prices and policies easy to read. Below, the shade wall runs as two marquees of named nail-shaped swatches, and the menu is a price list where each row fills with holographic colour on hover. Hot pink is kept for booking, and deep ink keeps the text at full contrast.
Palette
Lilac Milk#F4EEF7
Hot Pink#FF4FA3
Ink#1A1024
Chrome Lilac#A98AE6
Chrome Mint#BDEFE6
Typography
- Display
- Rubik Mono One
- Body
- Manrope
On the page
- Chrome wordmark hero
- Shade wall
- Menu
- Recent sets
- Before you book
- FAQ
- Visit and book
What this build does differently.
Chrome wordmark with the bottle standing in front
It reads as a beauty brand in one glance and shows the chrome finish the studio is known for before anyone scrolls.
Letters that part as you scroll
The bottle rises through the gap, so the first scroll feels like a reveal and leads straight into the shades and prices.
Named colour-swatch marquee
It works like the shade wall in the studio: people book a colour they have seen and named, which makes the first message clearer.
Price list with art tiers beside it
Publishing the base price and each art tier upfront answers "how much for this?" before the direct message is sent.
Deposit and cancellation policy in plain English
A £10 deposit that comes off the bill, set out before booking, is the simplest fix for the no-show problem.
More of our work
Ironclad
A three-chair barbershop that currently runs entirely from a social profile, loses bookings to the phone going unanswered mid-cut, and cannot be found by anyone searching for a barber nearby.
See the build →Saltbox Kitchen
A forty-cover neighbourhood restaurant whose menu currently lives in a PDF that nobody can read on a phone, and whose booking link is three taps deep in a navigation menu.
See the build →Want something like this for your business?
£299 setup, then £99 a month. Live in 3 working days. Tell us what your business does - we reply the same working day.