Websites for builders
Websites for building firms, built around finished-project photography - because an extension is bought with the eyes long before anyone reads a word.
What they need →Websites for joiners & carpenters
Websites for joiners & carpenters that win the work.
Websites for joiners and carpenters, built to show craft - because this is a trade where the work itself is the argument. From £99 a month, live in 3 working days.
Your customers
How people actually choose a joiner.
A customer commissioning fitted wardrobes, a staircase or a kitchen is buying craftsmanship, and they know it when they see it. They browse slowly, often on a tablet in the evening, and they are looking for a particular quality of finish rather than a particular price. They will happily wait months for the right joiner. The second stream of work - doors, skirting, general second fix - comes through builders rather than the public, which means part of your website is quietly aimed at other trades who want to know you turn up and finish.
The problem
What most joiners & carpenters websites get wrong.
Joinery websites underplay the work badly. A fitted alcove unit that took a week is shown as a 400-pixel thumbnail. This is the trade where photography quality has the most direct effect on the size of job you get asked to quote for, and most sites treat images as decoration. The second failure is not distinguishing bespoke commissions from general carpentry, so a customer wanting a handmade staircase cannot tell whether that is what you do.
What it has to do
The jobs a joiner website is built for.
Bespoke commission enquiry
The highest-value, highest-margin work and the reason to have a website at all.
Trade enquiries from builders
Steady second-fix work that fills the gaps between commissions.
Demonstrate finish quality
This customer buys with their eyes and will pay more for evident craft.
The pages we build for you
- Home
- One exceptional piece of work, shown large.
- Bespoke joinery
- Commissions - wardrobes, staircases, libraries.
- Kitchens
- High-value and separately searched.
- Second fix and general carpentry
- Aimed partly at builders.
- Gallery
- Detail shots - joints, grain, finish.
- Contact
- Room for the customer to describe the piece they want.
What moves the needle
- Large, well-lit photography including close detail shots
- Craft is sold on detail, and detail needs resolution and space.
- Timber and finish options explained
- Commissioning customers want to understand the choices they are making.
- Realistic lead times stated up front
- Good joiners are booked ahead; saying so is a credibility signal, not a deterrent.
- Separate trade enquiry route
- Builders and homeowners want different conversations.
Trust signals we put on every page: Detail photography of finished work · Timber sourcing · Years of experience · Trade references
Concept build
What a joiner website could look like.
People planning a £60,000 extension want proof of finished work and a builder who keeps to the programme, so the page is built like an architecture magazine cover. There is no hero banner: the headline 'Finished when we said' is set enormous in light Source Serif 4 across the whole page, and a portrait photograph of a dusk extension stands in the middle of it, with the words turning from ink to paper exactly where they cross the picture. On load the photo opens from a thin slit while the lines rise out of their masks.
The market, in real numbers
29,405
joinery businesses registered across 377 UK local authorities.
Source: ONS UK Business Counts, SIC 43320, 2025. Open Government Licence v3.0.
| Local authority | Businesses |
|---|---|
| North Yorkshire | 385 |
| Aberdeenshire | 365 |
| Leeds | 305 |
| Highland | 300 |
| Buckinghamshire | 285 |
| Cornwall | 280 |
| Somerset | 255 |
| Wiltshire | 245 |
| Fife | 245 |
| Newry, Mourne and Down | 235 |
£299to set up
£99a month
3working days to launch
You approve it before anything goes live.
Designed from scratch, every word written for you, hosting and Google setup included. Or pay £1,795 once and £49 a month with no minimum term.
Questions
Joiners & Carpenters: what people ask us
How important is photography, really?
In visual trades it is the entire decision. Customers shortlist from photographs and read the words afterwards, if at all. It is worth paying a photographer for half a day once a year - it will change the size of the jobs you are asked to quote for more than anything else you could spend the money on.
What if I do not have photographs of my work?
Start taking them now, on your phone, before and after every job. Photographs of your own finished work convert better than any stock image or any amount of copy, and in the trades they are the single biggest factor in the size of job you get asked to quote for. We will lay out the site to work with whatever you have and improve as you build up a library.
Should I list every town I cover?
List the towns you genuinely work in and would happily travel to. A short honest list produces better enquiries than a long optimistic one, and it stops you spending your day quoting for jobs ninety minutes away that you were never going to take.
Related businesses and guides
Websites for painters & decorators
Websites for painters and decorators that answer the two questions every customer actually has: what does the finish look like, and how much mess will there be.
What they need →Websites for electricians
Websites for electrical contractors that separate the domestic call-outs from the commercial contracts, because those two customers want completely different things.
What they need →Web Design
Custom website design for UK businesses of any kind and any size, from sole traders to multi-site companies. £299 to set up, then £99 a month for design, copywriting, hosting and support - live in 3 working days.
Read more →Website Maintenance
Ongoing website maintenance and support for small businesses - changes, updates, monitoring and someone to WhatsApp - included in every plan from £99 a month.
Read more →How our website pricing works, and why it is set up this way
How Nerdsharks pricing works: a setup fee and a monthly plan, or pay for the build outright. What each covers, who should pick which, and the honest 12-month total.
Read →How to get your business recommended by ChatGPT
How ChatGPT decides which businesses to name, what it reads when it searches the web, and the practical steps that make yours easier to recommend.
Read →Google AI Overviews: what they mean for small businesses
What Google’s AI Overviews and AI Mode are, how they choose sources, what they do to your clicks, and what a small business should actually change.
Read →Let’s get your joiner phone ringing.
£299 setup, then £99 a month. Live in 3 working days. Tell us what your business does - we reply the same working day.