Bramley & Son
A two-van plumbing and heating firm that gets most of its work from emergency call-outs but makes most of its money from bathroom installs.
See the build →Our work · Dog Groomers · Newton Abbot
Muddy Paws Grooming
A two-groomer salon in Newton Abbot, booked up three weeks ahead, taking bookings by Facebook message and phone while holding a pair of scissors. Owners want to know the price for their breed and whether their nervous rescue will be all right, and they currently have to ask both questions by message.
Why it looks like this.
Dog owners want to know two things: what it costs for their breed, and whether a nervous dog will be all right. The page answers both with the energy of a sticker book. A sunflower-yellow card with ink outlines and hard shadows sits on a tomato-red page, and the hero is the joke everyone gets: "Muddy in. Fluffy out." A cut-out cavapoo sits in a sky-blue bath, caked in mud, and as you scroll the hero pins and a sponge scrubs across him, wiping the mud away to reveal a fluffy, freshly groomed dog while bubbles rise and the headline fills with colour. Then the stickers pop on: "After!", "No cage drying", "One dog at a time". Prices are five bright breed cards, each with its own dog sticker bursting out of the top and the price on a round tag. Polaroids walk through bath, dry and snip, a mint panel talks straight to owners of nervous dogs, and the gallery is a sheet of dog stickers. Lilita One is chunky and friendly; Nunito keeps the detail easy to read.
Palette
Tomato#F2543D
Tennis Ball#FFD23F
Bath Blue#6EC6FF
Muddy Ink#1E1510
Mint Shampoo#9BE3C4
Typography
- Display
- Lilita One
- Body
- Nunito
On the page
- Hero
- Prices by breed
- On the table
- Nervous dogs
- Gallery
- Book online
- Find us
What this build does differently.
Pinned hero where scrolling scrubs the mud off the dog
Shows what a groom does in one memorable moment, and it is the thing people tell their friends about.
Prices by breed on sticker cards, with groom length
Owners think 'cockapoo', not 'medium', so they find their price and plan their day without messaging.
Nervous-dogs promise panel
Owners of rescue dogs need reassurance before they will book.
Diary of next free slots with a deposit step
Bookings come in online instead of by phone while a groomer is holding scissors.
'Fresh off the table' sticker sheet of named dogs
Finished grooms show the salon's standard and personality.
More of our work
Ironclad
A three-chair barbershop that currently runs entirely from a social profile, loses bookings to the phone going unanswered mid-cut, and cannot be found by anyone searching for a barber nearby.
See the build →Saltbox Kitchen
A forty-cover neighbourhood restaurant whose menu currently lives in a PDF that nobody can read on a phone, and whose booking link is three taps deep in a navigation menu.
See the build →Want something like this for your business?
£299 setup, then £99 a month. Live in 3 working days. Tell us what your business does - we reply the same working day.