Bramley & Son
A two-van plumbing and heating firm that gets most of its work from emergency call-outs but makes most of its money from bathroom installs.
See the build →Our work · Locksmiths · Cardiff
Keystone Locksmiths
A two-locksmith business in Cardiff doing emergency lockouts, lock changes after break-ins or house moves, and uPVC door repairs. Its biggest problem is that customers expect to be ripped off, because the search results are full of national call centres that quote one price and charge another.
Why it looks like this.
Someone locked out of their house is stressed and expects to be overcharged, so this page is calm, ordered and specific. It is built on a strict Swiss grid: a white ground, ink type and one signal-red column that runs from the phone number in the nav down through the hero. The headline, "Locked out? We're 30 minutes away.", sits in its own column in Instrument Sans Bold and never touches the photo, which is held in a rounded frame beside it. The red column carries a "Nearest locksmith" status card, with a name, an arrival estimate and the agreed price, above the day, evening and night rates in large white figures. Every job is then listed in a plain prices table with no hidden extras, followed by four numbered steps, the two named locksmiths and a written-quote form for planned lock changes. One typeface and one accent colour keep the page urgent without shouting. A second, monospaced face (Fragment Mono) runs the labelling system, from section indexes and table heads to photo captions and arrival times, so the page reads like a well-kept job sheet. Lower down, huge numerals pace the four steps of a lockout, a close-up of a euro cylinder heads the lock-change quote form, and a red front door sits beside a table of typical arrival times for each part of Cardiff and the Vale.
Palette
Clean White#FFFFFF
Ink#111111
Signal Red#E10600
Cool Grey#F2F2F2
Graphite#4A4A4A
Typography
- Display
- Instrument Sans
- Body
- Instrument Sans
On the page
- Hero
- Prices
- Who answers
- How a lockout works
- Lock changes
- Areas covered
- Call now
What this build does differently.
Phone number in the nav with an 'Answering now' indicator
Someone stood on the doorstep can ring straight away without scrolling.
Day, evening and night rate strip
Putting the night prices up front removes the fear of a surprise bill.
A red 'Nearest locksmith' column with the day, evening and night prices
Who is coming, how long they will be and what it costs are answered in one glance, before anyone has to ask.
The two named locksmiths, Rhys and Owen, with their workshop
Named people and a Penarth Road workshop set them apart from national lead-generation sites.
Written-quote form for planned lock changes
People who have just moved in can book calmly instead of treating it as an emergency.
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See the build →Want something like this for your business?
£299 setup, then £99 a month. Live in 3 working days. Tell us what your business does - we reply the same working day.